SYSTEM AND METHOD FOR ROUTING MEDIA

• US 20130219025A1
• Filed: 03/15/2013
• Published: 08/22/2013
• Est. Priority Date: 01/19/2001
• Status: Active Grant

• Current Assignee: SITO Mobile R&D IP, LLC
• Original Assignee: Single Touch Interactive Incorporated (SITO Mobile, Ltd.)
• Inventors: Jennings, Charles A., Bate, Donald H.
• Granted Patent: US 9,350,777 B2
• Time in Patent Office: Days
• US Class Current: 709/219
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: H04L 47/724 at intermediate nodes, e.g. resource reservation protocol [RSVP]
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04L 65/61 for supporting one-way streaming services, e.g. Internet radio
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 65/613 for the control of the source by the destination control signals issued by the client directed to the server or network components specially adapted for selective content distribution H04N21/637
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/567 Integrating service provisioning from a plurality of service providers
• CPC Class Codes: H04L 67/60 Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources admission control or resource allocation H04L47/70
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/23805 Controlling the feeding rate to the network, e.g. by controlling the video pump
• CPC Class Codes: H04N 21/2385 Channel allocation H04N21/266 takes precedence; Bandwidth allocation H04N21/24 takes precedence ; allocation of channels according to the instantaneous demands of the users in time-division multiplex systems H04J3/1682; admission control, resource allocation in open networks H04L12/5692; arrangements for maintenance or administration in data switching networks involving bandwidth and capacity management H04L41/0896; negotiating bandwidth in wireless networks H04W28/16
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4623 : Processing of entitlement messages, e.g. ECM [Entitlement Control Message] or EMM [Entitlement Management Message] arrangements for conditional access to broadcast information or to broadcast-related services H04H60/14
• CPC Class Codes: H04N 21/47214 : for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market stock exchange data over packet-switching network H04L12/1804; push services over packet-switching network H04L12/1859; notification of incoming messages in packet switching networks H04L51/224
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8355 : involving usage data, e.g. number of copies or viewings allowed
• CPC Class Codes: H04N 7/165 : Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests

Abstract

The system and method for streaming media to a viewer and managing the media comprises an enhanced service routing processor (ESRP), a real time switch management system (RTSMS), a name routing processor (NRP), and a managed media switch (MMS). The RTSMS has a reservation system. The ESRP receives media from an owner, manages the media according to media rules and order rules defined by the owner, and distributes the media to one or more switches, such as the MMS, according to the media rules and the order rules. The RTSMS is configured to receive the media rules and to receive a viewer'"'"'s media request via the reservation server. The reservation system of the RTSMS processes the media request according to the media rules and builds a reservation for the requested media. The RTSMS generates the reservation to the viewer and to the NRP. The NRP receives the reservation data from the viewer and from the RTSMS. The NRP processes the reservation data and locates an MMS that can stream the media to the viewer. The NRP transmits the IP address of the MMS to the viewer and transmits the reservation data to the MMS. The viewer initiates a session or connection with the MMS using the reservation number. If the reservation data from the viewer matches the reservation data from the NRP, the MMS streams the media to the viewer.

Claims

1. A method for routing media comprising:

receiving a request for media;

determining, at least one computing device, a program in which the requested media is identified;

creating, at the at least one computing device, a presentation having a presentation identification based on the program;

generating, at the at least one computing device, a play script comprising at least one media identification for the requested media;

receiving the at least one media identification at a routing processor;

at the routing processor, determining a media switch configured to stream media identified by the media identification;

generating an address for the media switch upon determining the media switch; and

streaming, over a communication network, the media identified by the media identification from the media switch upon a session being initiated at the address.

45. The method of claim 1, wherein the communication network comprises a wireless network.

2. A method for routing media for reception by a viewer for a request comprising:

identifying at least one program in which at least a portion of the media is available;

processing the request with at least one program rule of the at least one program to generate a presentation identifying the at least the portion of the media;

generating a reservation associated with the presentation; and

identifying at least one resource to stream the presentation over a communication network for reception by the viewer based on the reservation.

3. The method of claim 2 further comprising:

identifying at least one other program in which at least one other portion of the media is available;

processing the request with at least one other program rule of the at least one other program to generate at least one other presentation identifying the at least one other portion of the media;

generating at least one other reservation associated with the at least one other presentation; and

identifying, based on the at least one other reservation, if the at least one resource is configured to stream, over the communication network, the at least one other presentation.

4. The method of claim 2 further comprising:

identifying at least one other program in which at least one other portion of the media is available;

processing the request with at least one other program rule of the at least one other program to generate at least one other presentation identifying the at least one other portion of the media;

generating at least one other reservation associated with the at least one other presentation; and

identifying, based on the at least one other reservation, at least one other resource to stream, over the communication network, the at least one other presentation.

5. The method of claim 2 further comprising:

identifying at least one other program in which at least one other portion of the media is available;

processing the request with at least one other program rule of the at least one other program; and

generating the presentation identifying the at least one portion of the media and the at least one other portion of the media.

6. The method of claim 2 further comprising:

generating a presentation identification for the presentation and a reservation identification for the reservation; and

generating the presentation, the presentation identification, and the reservation identification as the reservation.

7. The method of claim 2 further comprising applying a viewer profile to the at least one program to generate the presentation.

8. The method of claim 2 further comprising generating a play script for the presentation for the viewer, the play script comprising at least one media reference identifying the at least one portion of the media.

9. The method of claim 8 wherein generating the play script further comprises generating the play script with a plurality of media references identifying a plurality of media.

10. The method of claim 8 further comprising generating the at least one media reference to identify at least one media clip and a reservation identification for the reservation.

11. The method of claim 8 further comprising generating the at least one media reference to comprise a universal resource locator that identifies at least one media clip and a reservation identification for the reservation.

12. The method of claim 8 further comprising generating the at least one media reference to comprise at least one member of a group consisting of a recorded media reference, a live media reference, a media alias, and a media selector.

13. The method of claim 8 further comprising formatting the play script according to a player type for the viewer.

14. The method of claim 8 further comprising transmitting an address of the at least one resource to for reception by the viewer.

15. The method of claim 2 wherein the at least one resource comprises a switch and the method further comprises:

distributing the at least one program to the switch;

selecting the switch to stream the presentation for reception by the viewer; and

streaming, over the communication network, the at least one portion of the media from the switch for reception by the viewer.

16. The method of claim 2 further comprising selecting the resource from at least one member of a group consisting of a switch, a media server software of the switch, and a stream caster of the switch.

17. The method of claim 2 wherein:

the at least one program has a program identification; and

the method further comprises tracking the program by the program identification using a management system.

18. The method of claim 17 further comprising using the program identification to track at least one member of a group consisting of a number of times a selected media of the at least one program is streamed over the communication network, or another number of times the at least one program is streamed over the communication network, a viewer attribute associated with the viewer receiving the selected media from the at least one program, and at least one other media from at least the other program streamed with the at least one portion of the media.

19. The method of claim 2 further comprising using as the at least one program rule at least one member of a group consisting of a program creation rule and a program routing rule.

20. The method of claim 2 further comprising using at least one order comprising at least one order component associated with the at least one program to process the request and generate the presentation.

21. The method of claim 20 further comprising using as the at least one order component at least one member of a group consisting of a service rule identifying how a media viewing should be paid, a storage rule identifying where the media and the program will be located for physical storage, a collection rule identifying an entity collecting a payment for services rendered, a viewing rule identifying acceptable viewers that can receive the media and the program, and a settlement rule identifying how a collection is divided among participating entities.

22. The method of claim 20 further comprising using a service processor to enable entry of the at least one program and the at least one order for the at least one program.

46. The method of claim 2, wherein the communication network comprises a wireless network.

23. A system for routing media for a request for a viewer comprising:

a communication network;

a management system configured to receive the request for media, to determine a program in which the requested media is identified, to create a presentation having a presentation identification based on the program, to generate a reservation comprising a reservation identification and the presentation, and to generate a play script comprising the reservation identification and at least one media identification for the requested media;

a media switch configured to stream, over the communication network, media identified by the at least one media identification upon a session being initiated at an address; and

a routing processor configured to receive the reservation, the reservation identification, and the media identification, to validate the reservation identification with the reservation, to determine the media switch configured to stream, over the communication network, the media identified by the at least one media identification, and to generate the address for the media switch upon validating the reservation identification.

47. The system of claim 23, wherein the communication network comprises a wireless network.

24. A system for routing media for reception by a viewer for a request comprising:

a communication network;

a reservation system to receive the request, to identify at least one program in which at least a portion of the media is available, to process the request with at least one program rule of the at least one program to generate a presentation identifying the at least the portion of the media, and to generate a reservation associated with the presentation; and

a routing processor to receive the reservation from the reservation system and to identify, based on the reservation, at least one resource to stream the presentation over the communication network for reception by the viewer.

25. The system of claim 24 wherein:

the reservation system further is configured to identify at least one other program in which at least one other portion of the media is available, to process the request with at least one other program rule of the at least one other program to generate at least one other presentation identifying the at least one other portion of the media, and to generate at least one other reservation associated with the at least one other presentation; and

the routing processor further is configured to receive the at least one other reservation from the reservation system and to identify, based on the at least one other reservation, if the at least one resource is configured to stream, over the communication network, the at least one other presentation.

26. The system of claim 24 wherein:

the reservation system further is configured to identify at least one other program in which at least one other portion of the media is available, to process the request with at least one other program rule of the at least one other program to generate at least one other presentation identifying the at least one other portion of the media, and to generate at least one other reservation associated with the at least one other presentation; and

the routing processor further is configured to receive the at least one other reservation from the reservation system and to identify, based on the at least one other reservation, at least one other resource to stream, over the communication network, the at least one other presentation.

27. The system of claim 24 wherein the reservation system is configured to identify at least one other program in which at least one other portion of the media is available, to process the request with at least one other program rule of the at least one other program, to generate the presentation, and to generate the reservation associated with the presentation, wherein the presentation identifies the at least the portion of the media and the at least one other portion of the media.

28. The system of claim 24 wherein the reservation system is configured to generate a presentation identification for the presentation and a reservation identification for the reservation, and the reservation comprises the presentation, the presentation identification, and the reservation identification.

29. The system of claim 24 wherein the reservation system is configured to apply a viewer profile to the at least one program to generate the presentation.

30. The system of claim 24 wherein the reservation system further is configured to generate a play script for the presentation for the viewer, the play script comprising at least one media reference identifying the at least the portion of the media.

31. The system of claim 30 wherein the play script comprises a plurality of media references identifying a plurality of media.

32. The system of claim 30 wherein the media reference identifies at least one media clip and a reservation identification for the reservation.

33. The system of claim 30 wherein the media reference comprises a universal resource locator that identifies at least one media clip and a reservation identification for the reservation.

34. The system of claim 30 wherein the media reference comprises at least one member of a group consisting of a recorded media reference, a live media reference, a media alias, and a media selector.

35. The system of claim 30 wherein the play script is formatted according to a player type for the viewer.

36. The system of claim 30 wherein the routing processor further is configured to transmit an address of the at least one resource for reception by the viewer.

37. The system of claim 24 wherein the at least one resource comprises a switch configured to stream the at least the portion of the media for reception by the viewer, wherein the service processor further is configured to distribute the at least one program to the at least one switch, and wherein the routing processor further is configured to select the switch to stream the presentation to the viewer.

38. The system of claim 24 wherein the resource comprises at least one member of a group consisting of a switch, a media server of the switch, and a stream caster of the switch.

39. The system of claim 24 wherein:

the at least one program has a program identification; and

the system further comprises a management system configured to track the program by the program identification.

40. The system of claim 39 wherein the management system is configured to use the program identification to track at least one member of a group consisting of a number of times a selected media of the at least one program is streamed over the communication network, another number of times the at least one program is streamed over the communication network, a viewer attribute associated with the viewer receiving the selected media of the at least one program, and at least one other media from at least one other program streamed over the communication network with the at least the portion of the media.

41. The system of claim 24 wherein the at least one program rule comprises at least one member of a group consisting of a program creation rule and a program routing rule.

42. The system of claim 24 wherein the at least one program further comprises at least one order consisting of at least one order component.

43. The system of claim 42 wherein the at least one order component comprises at least one member of a group consisting of a service rule identifying how a media viewing should be paid, a storage rule identifying where the at least the portion of the media and the program will be located for physical storage, a collection rule identifying an entity collecting a payment for services rendered, a viewing rule identifying acceptable viewers that can receive the at least the portion of the media and the program, and a settlement rule identifying how a collection is divided among participating entities.

44. The system of claim 42 further comprising a service processor configured to enable entry of the at least one program and the at least one order for the at least one program.

48. The system of claim 24, wherein the communication network comprises a wireless network.