Delivery of High Quality Videos to Mobile Devices and the Use of Virtual Currencies to Incentivize Watching of Videos

• US 20130219426A1
• Filed: 03/02/2012
• Published: 08/22/2013
• Est. Priority Date: 02/17/2012
• Status: Abandoned Application

• Current Assignee: Jirbo Incorporated (Digital Turbine Inc)
• Original Assignee: Jirbo Incorporated (Digital Turbine Inc)
• Inventors: Zweig, Jonathan, Brandao, Paulo, Yang, Nikao, Yehekzel, Shlomo
• Application Number:
  US13/410,855
• Publication Number:
  US 20130219426A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/4335 Housekeeping operations, e.g. prioritizing content for deletion because of storage space restrictions storage management, e.g. defragmentation G06F3/0604; unloading stored programs G06F9/445; storage management in file systems G06F16/10; buffering arrangements in a network node or in an end terminal in packet networks H04L49/90
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

The present invention is directed to the efficient delivery of high quality videos to mobile devices. These videos may be displayed in high definition and may be used to cause the display of advertisements on mobile devices. Because of the improved user experience, users may be more willing to view them than they would if advertisements were displayed in lower quality. Additionally, users can be incentivized to watch these videos by being awarded virtual currencies in exchange for having given their time to view the videos.

Claims

1. A method for displaying a video advertisement on a mobile device, said method comprising:

(a) activating an application on a mobile device, wherein said application comprises a video advertisement configuration request module;

(b) transmitting to a remote server, a request for a video advertisement configuration;

(c) receiving from said remote server said video advertisement configuration, wherein said video advertisement configuration comprises at least one parameter for a video advertisement;

(d) retrieving media assets from local storage on the mobile device, wherein said media assets are selected based on information contained within said video advertisement configuration; and

(e) displaying said video advertisement on said mobile device.

2. The method claim 1 further comprising monitoring a history of activity of the mobile device, wherein said monitoring is automated and occurs locally on the mobile device and transmitting with said request, information corresponding to said history.

3. The method according to claim 2, wherein the video advertisement is displayed within a zone of the application designed for an advertisement.

4. The method according to claim 3, wherein the video advertisement comprises a banner.

5. The method according to claim 2, wherein the request further comprises platform operation system information.

6. The method according to claim 1, wherein said application is activated a plurality of times and each time, a request for a video advertisement configuration is created.

7. The method according to claim 6, wherein at least one request is created when the mobile device is not connected to a network, and when said request that is created when the mobile device is not connected to the network, a video advertisement is retrieved from data storage on the mobile device without the device receiving a video advertisement configuration between the time the at least one request is created when the mobile device is not connected to a network and the displaying of the video advertisement.

8. The method according to claim 1, wherein (d) further comprises a filtering step, wherein during said filtering step media assets that are the same as media assets that have previously been downloaded and have not been deleted are not downloaded again.

9. The method according to claim 1, wherein said video advertisement is displayed within a video game.

10. A method for the issuance of virtual currency comprising the method of claim 9 and further comprising creating or updating a virtual currency data file after the completion of display of said advertisement on said mobile device.

11. A mobile device for the delivery of high quality video advertisements comprising a computer program product stored in a non-transitory medium, wherein said computer program product comprises:

(a) a manager module, wherein the manager module is configured to interact with an application and to prepare a request for a data file, wherein said request comprises information corresponding to prior activity of the mobile device and information corresponding to a zone for a video advertisement within the application;

(b) a downloader module, wherein the downloader module is configured to send the request to a remote server, to receive in response to the request an ad file that comprises ad data and media assets and if the ad file corresponds to a new ad, to store the ad file locally on the device, and if the ad file corresponds to an update of an ad already stored on the mobile device, to download only new or modified elements of the ad file, thereby updating an ad file stored on the device; and

(c) a playback module, wherein the playback module causes the mobile device to access the ad file that corresponds to information received in response to the request and stored on the mobile device and to display a video advertisement that corresponds to the ad file that corresponds to information received in response to the request within an application on the mobile device.

12. The mobile device of claim 11, wherein the manager module is configured to create a new request for additional video advertisement configuration data each time an application calls for playing of an advertisement video within an application.

13. The mobile device of claim 12, wherein if the mobile device is connected to the internet when said request is created, the downloader module sends the request to the remote server prior to activation of the playback module and if the mobile device is not connected to the internet, the playback module causes the mobile device to display a video advertisement that is stored locally on the mobile device prior the downloader module sending the request to the remote server, and the downloader module stores the request until the mobile device is connected to the internet, at which time it sends the request.

14. The mobile device of claim 11, wherein the host application is a video game.

15. The mobile device of claim 11, wherein the information corresponding to prior activity comprises a frequency of use of an application.

16. The mobile device of claim 11, wherein the information corresponding to prior activity comprises information corresponding to whether one or more prior video advertisements were displayed on the mobile device in their entirety.

17. A system for delivery of a video advertisement to a mobile device, said system comprising

(a) a server, wherein the server is an ad server, an asset server or an ad/asset server;

and

(b) a mobile device, wherein the mobile device is capable of wirelessly communicating with the server, and is the mobile device of claim 11.

18. A method for obtaining virtual currency comprising:

(a) causing a mobile device to display a video within an application that offers virtual currency in exchange for viewing a video;

(b) transmitting from said mobile device to a first server, information that corresponds to an identification of said mobile device and a notification that a video has been viewed;

(c) receiving on said mobile device from said first server, an encoded URL;

(d) accessing a second server from said mobile device through said encoded URL, wherein said second server is configured to decode the encoded URL and to determine whether to reward a user of the mobile device with virtual currency; and

(e) receiving on said mobile device virtual currency.

19. The method of claim 18 further comprising displaying notice of receipt of virtual currency to a user of the mobile device.

20. A mobile device comprising a graphic user interface and a computer program product stored in a non-transitory medium, wherein said computer program product comprises automated instructions to carry out the steps of the method of claim 18.