SYSTEM AND METHOD FOR ROUTING MEDIA

• US 20130219428A1
• Filed: 03/15/2013
• Published: 08/22/2013
• Est. Priority Date: 01/19/2001
• Status: Active Grant

• Current Assignee: SITO Mobile R&D IP, LLC
• Original Assignee: Single Touch Interactive Incorporated (SITO Mobile, Ltd.)
• Inventors: Jennings, Charles A., Bate, Donald H.
• Granted Patent: US 9,380,088 B2
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: H04L 47/724 at intermediate nodes, e.g. resource reservation protocol [RSVP]
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04L 65/61 for supporting one-way streaming services, e.g. Internet radio
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 65/613 for the control of the source by the destination control signals issued by the client directed to the server or network components specially adapted for selective content distribution H04N21/637
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04L 67/303 Terminal profiles
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/567 Integrating service provisioning from a plurality of service providers
• CPC Class Codes: H04L 67/60 Scheduling or organising the servicing of application requests, e.g. requests for application data transmissions using the analysis and optimisation of the required network resources admission control or resource allocation H04L47/70
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/23805 Controlling the feeding rate to the network, e.g. by controlling the video pump
• CPC Class Codes: H04N 21/2385 Channel allocation H04N21/266 takes precedence; Bandwidth allocation H04N21/24 takes precedence ; allocation of channels according to the instantaneous demands of the users in time-division multiplex systems H04J3/1682; admission control, resource allocation in open networks H04L12/5692; arrangements for maintenance or administration in data switching networks involving bandwidth and capacity management H04L41/0896; negotiating bandwidth in wireless networks H04W28/16
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4623 : Processing of entitlement messages, e.g. ECM [Entitlement Control Message] or EMM [Entitlement Management Message] arrangements for conditional access to broadcast information or to broadcast-related services H04H60/14
• CPC Class Codes: H04N 21/47214 : for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market stock exchange data over packet-switching network H04L12/1804; push services over packet-switching network H04L12/1859; notification of incoming messages in packet switching networks H04L51/224
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8355 : involving usage data, e.g. number of copies or viewings allowed
• CPC Class Codes: H04N 7/165 : Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309
• CPC Class Codes: H04N 7/17318 : Direct or substantially direct transmission and handling of requests

Abstract

The system and method for streaming media to a viewer and managing the media comprises an enhanced service routing processor (ESRP), a real time switch management system (RTSMS), a name routing processor (NRP), and a managed media switch (MMS). The RTSMS has a reservation system. The ESRP receives media from an owner, manages the media according to media rules and order rules defined by the owner, and distributes the media to one or more switches, such as the MMS, according to the media rules and the order rules. The RTSMS is configured to receive the media rules and to receive a viewer'"'"'s media request via the reservation server. The reservation system of the RTSMS processes the media request according to the media rules and builds a reservation for the requested media. The RTSMS generates the reservation to the viewer and to the NRP. The NRP receives the reservation data from the viewer and from the RTSMS. The NRP processes the reservation data and locates an MMS that can stream the media to the viewer. The NRP transmits the IP address of the MMS to the viewer and transmits the reservation data to the MMS. The viewer initiates a session or connection with the MMS using the reservation number. If the reservation data from the viewer matches the reservation data from the NRP, the MMS streams the media to the viewer.

Claims

1. A method for accessing media comprising:

receiving a request for media;

identifying, at at least one computing device, at least one program in which at least a portion of the media is available, the program comprising a media list referencing the media, the media list comprising an advertising selector used to select advertising media clips;

generating, from the at least one computing device, a presentation identifying the at least the portion of the media based on the at least one program; and

identifying, at the at least one computing device, at least one advertising media clip for reception by a viewer using a statistical identification of the viewer, the statistical identification including one or more attributes describing the viewer.

2. The method of claim 1, further comprising generating the presentation identifying the at least the portion of the media based on the at least one program and the at least one advertising media clip.

3. The method of claim 1, further comprising identifying at least one resource to stream the presentation for reception by the viewer and streaming, from the resource, the at least the portion of the media and the at least one advertising media clip to the viewer, wherein the resource is at least one member of a group consisting of a switch, a media software of the switch and a stream caster of the switch.

4. The method of claim 3, wherein streaming the at least the portion of the media and the at least one advertising media clip comprises:

streaming a first portion of the at least the portion of the media to the viewer;

streaming the at least one advertising media clip to the viewer; and

streaming a second portion of the at least the portion of the media to the viewer.

5. The method of claim 1, wherein the one or more attributes includes at least one of an identification of a geographical area in which the viewer is located, an age group for the viewer, a gender for the viewer, a media rating corresponding to the viewer, and a marital status of the viewer.

6. The method of claim 1, wherein the program further comprises a media rule requiring the statistical identification of a viewer, the method further comprising processing the media rule at a management system of the at least one computing device to collect the statistical identification and corresponding statistical information.

7. The method of claim 1, wherein the media comprises one or more media clips, the media list comprises one or more media references for identifying the one or more media clips, and the at least the portion of the media being at least one of the one or more media clips.

8. A system for accessing media comprising:

a management system comprising at least one computing device to;

receive a request for media;

identify at least one program in which at least a portion of the media is available, the program comprising a media list referencing the media, the media list comprising an advertising selector used to select advertising media clips; and

identify at least one advertising media clip for reception by the viewer using a statistical identification of the viewer, the statistical identification comprising one or more attributes describing the viewer; and

generate a presentation identifying the at least the portion of the media based on the at least one program and the at least one advertising media clip.

9. The system of claim 8, further comprising a routing processor to identify at least one resource to stream the presentation for reception by a viewer wherein the resource is configured to stream the at least the portion of the media and the at least one advertising media clip to the viewer, wherein the resource is at least one member of a group consisting of a switch, a media software of the switch, and a stream caster of the switch.

10. The system of claim 9, wherein streaming the at least the portion of the media and the at least one advertising media clip comprises:

streaming a first portion of the at least the portion of the media to the viewer;

streaming the at least one advertising media clip to the viewer; and

streaming a second portion of the at least the portion of the media to the viewer.

11. The system of claim 8 wherein the one or more attributes includes at least one of an identification of a geographical area in which the viewer is located, an age group for the viewer, a gender for the viewer, a media rating corresponding to the viewer, and a marital status of the viewer.

12. The system of claim 8, wherein the program further comprises a media rule requiring the statistical identification of a viewer, wherein the management system processes the media rule to collect the statistical identification and corresponding statistical information.

13. The system of claim 8, wherein the media comprises one or more media clips, the media list comprises one or more media references for identifying the one or more media clips, and the at least the portion of the media being at least one of the one or more media clips.

14. A system for accessing media comprising:

at least one processor;

an application encoded with instructions for accessing media, the instructions executable by the at least one processor to;

receive a request for media;

identify at least one program in which at least a portion of the media is available, the program comprising a media list referencing the media, the media list comprising an advertising selector used to select advertising media clips;

generate a presentation identifying the at least the portion of the media based on the at least one program; and

identify at least one advertising media clip for reception by the viewer using a statistical identification of the viewer, the statistical identification including one or more attributes describing the viewer.

15. The system of claim 14, the instructions further comprising instructions to identify at least one resource to stream the presentation for reception by a viewer and stream, from the resource, the at least the portion of the media and the at least one advertising media clip to the viewer, wherein the resource is at least one member of a group consisting of a switch, a media software of the switch, and a stream caster of the switch.

16. The system of claim 15, wherein streaming the at least the portion of the media and the at least one advertising media clip comprises:

streaming a first portion of the at least the portion of the media to the viewer;

streaming the at least one advertising media clip to the viewer; and

streaming a second portion of the at least the portion of the media to the viewer.

17. The system of claim 14, wherein the one or more attributes includes at least one of an identification of a geographical area in which the viewer is located, an age group for the viewer, a gender for the viewer, a media rating corresponding to the viewer, and a marital status of the viewer.

18. The system of claim 14, wherein the program further comprises a media rule requiring the statistical identification of a viewer, the system further comprising instructions to process the media rule at the management system to collect the statistical identification and corresponding statistical information.

19. The system of claim 14, wherein the media comprises one or more media clips, the media list comprises one or more media references for identifying the one or more media clips, and the at least the portion of the media being at least one of the one or more media clips.

20. The system of claim 14, wherein the application generates the presentation identifying the at least the portion of the media based on the at least one program and the at least one advertising media clip.