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SYSTEM AND METHOD FOR ROUTING MEDIA

  • US 20130219428A1
  • Filed: 03/15/2013
  • Published: 08/22/2013
  • Est. Priority Date: 01/19/2001
  • Status: Active Grant
First Claim
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1. A method for accessing media comprising:

  • receiving a request for media;

    identifying, at at least one computing device, at least one program in which at least a portion of the media is available, the program comprising a media list referencing the media, the media list comprising an advertising selector used to select advertising media clips;

    generating, from the at least one computing device, a presentation identifying the at least the portion of the media based on the at least one program; and

    identifying, at the at least one computing device, at least one advertising media clip for reception by a viewer using a statistical identification of the viewer, the statistical identification including one or more attributes describing the viewer.

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