METHODS AND APPARATUS TO SAMPLE MARKETS BASED ON AERIAL IMAGES

• US 20130226666A1
• Filed: 02/22/2013
• Published: 08/29/2013
• Est. Priority Date: 02/23/2012
• Status: Abandoned Application

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Terrazas, Alex, Donato, Paul
• Application Number:
  US13/774,784
• Publication Number:
  US 20130226666A1
• Time in Patent Office: Days
• US Class Current: 705/7.34
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration

Abstract

Methods and apparatus to sample markets based on aerial images are disclosed. An example method includes identifying a first geographic area to be sampled for a first product, the identifying being based on an aerial image, estimating a density of the first product in the first geographic area, and calculating a sampling rule to be used in sampling the first geographic area for the first product.

Claims

1. A method, comprising:

identifying, using a processor, a first geographic area to be sampled for a first product, the identifying being based on an aerial image;

estimating, using the processor, a density of the first product in the first geographic area; and

calculating, using the processor, a sampling rule to be used in sampling the first geographic area for the first product.

2. A method as defined in claim 1, further comprising sampling the first geographic area based on the sampling rule to estimate a market channel corresponding to the first product.

3. A method as defined in claim 1, further comprising estimating a density of a second product in the first geographic area, wherein calculating the sampling rule is based on the estimated density of the first product and the estimated density of the second product.

4. A method as defined in claim 3, wherein calculating the sampling rule comprises determining an amount of time to be spent searching for the first product based on the estimated density of the first product and the estimated density of the second product.

5. A method as defined in claim 3, further comprising assigning a first prey value to the first product and assigning a second prey value to the second product.

6. A method as defined in claim 5, wherein calculating the sampling rule comprises determining an amount of time to be spent searching for the first product based on a comparison of the first prey value and the second prey value.

7. A method as defined in claim 5, wherein assigning the first prey value to the first product is based on an extent to which a presence of the first product is representative of a market channel associated with the first product or a third product.

8. A method as defined in claim 1, wherein calculating the sampling rule comprises determining a sequence of geographic areas to be sampled including the first geographic area based on costs of traveling between the geographic areas.

9. A method as defined in claim 1, wherein the sampling rule comprises an instruction to stop sampling the first geographic area when the first product has not been encountered in at least a threshold time.

10. A method as defined in claim 1, further comprising calculating a cost of sampling the first product, the sampling rule being based on the cost of sampling the first product.

11. A method as defined in claim 1, further comprising estimating a total number of the first product for sale in the first geographic area based on sampling results generated in accordance with the sampling rule.

12. A method as defined in claim 1, wherein calculating the sampling rule is based on the following equation:

13. A method as defined in claim 1, wherein identifying the first geographic area comprises:

analyzing the aerial image of the first geographic area to determine a first characteristic;

comparing the first characteristic of the first geographic area to a second characteristic of a second geographic area; and

identifying the first geographic area when the first and second characteristics match.

14. An apparatus, comprising:

a patch identifier to select a first geographic area to be sampled for a first product, the selection being based on an aerial image;

a prey density estimator to estimate a density of the first product in the first geographic area; and

a sampling rule generator to generate a sampling rule to be used in sampling the first geographic area for the first product.

15. An apparatus as defined in claim 14, further comprising a geographic area analyzer to:

analyze the aerial image of the first geographic area to determine a first characteristic;

compare the first characteristic of the first geographic area to a second characteristic of a second geographic area; and

identify the first geographic area when the first and second characteristics match.

16. An apparatus as defined in claim 14, further comprising a prey value determiner to determine a prey value of the first product, the sampling rule generator to generate the sampling rule based on the prey value.

17. An apparatus as defined in claim 16, wherein the prey value determiner is to assign a first prey value to the first product and assign a second prey value to a second product, the sampling rule generator to generate the sampling rule based on a comparison of the first prey value and the second prey value.

18. An apparatus as defined in claim 14, further comprising a sampling extrapolator to estimate a total number of the first product for sale in the first geographic area based on sampling results generated in accordance with the sampling rule.

19. An apparatus as defined in claim 14, wherein the sampling rule comprises an instruction to stop sampling the first geographic area when the first product has not been encountered in at least a threshold time.

20. A tangible computer readable storage medium comprising computer readable instructions which, when executed by a processor, cause the processor to at least:

identify a first geographic area to be sampled for a first product, the identifying being based on an aerial image;

estimate a density of the first product in the first geographic area; and

calculate a sampling rule to be used in sampling the first geographic area for the first product.

21. A storage medium as defined in claim 20, wherein the instructions are further to cause the processor to estimate a density of a second product in the first geographic area, wherein calculating the sampling rule is based on the estimated density of the first product and the estimated density of the second product.

22. A storage medium as defined in claim 21, wherein the instructions are to cause the processor to calculate the sampling rule by determining an amount of time to be spent searching for the first product based on the estimated density of the first product and the estimated density of the second product.

23. A storage medium as defined in claim 21, wherein the instructions are further to cause the processor to assign a first prey value to the first product and assign a second prey value to the second product.

24. A storage medium as defined in claim 23, wherein the instructions are to cause the processor to calculate the sampling rule by determining an amount of time to be spent searching for the first product based on a comparison of the first prey value and the second prey value.

25. A storage medium as defined in claim 23, wherein the instructions are to cause the processor to assign the first prey value to the first product based on an extent to which a presence of the first product is representative of a market channel associated with the first product or a third product.

26. A storage medium as defined in claim 20, wherein the instructions are to cause the processor to calculate the sampling rule by determining a sequence of geographic areas to be sampled including the first geographic area based on costs of traveling between the geographic areas.

27. A storage medium as defined in claim 20, wherein the sampling rule comprises an instruction to stop sampling the first geographic area when the first product has not been encountered in at least a threshold time.

28. A storage medium as defined in claim 20, wherein the instructions are further to cause the processor to calculate a cost of sampling the first product, the sampling rule being based on the cost of sampling the first product.

29. A storage medium as defined in claim 20, wherein the instructions are further to cause the processor to estimate a total number of the first product for sale in the first geographic area based on sampling results generated in accordance with the sampling rule.