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COMMERCE PLATFORM

  • US 20130226680A1
  • Filed: 02/27/2013
  • Published: 08/29/2013
  • Est. Priority Date: 02/27/2012
  • Status: Abandoned Application
First Claim
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1. According to a first aspect of the present invention there is provided a commerce platform comprising:

  • a user module that is operable to create and store a user account for each of a plurality of users of the commerce platform;

    a referral tree module that is operable to create and store a plurality of referral trees, wherein each referral tree comprises a primary user account and may additionally comprise one or more secondary user accounts, the referral tree module being operable to;

    create and store such a user referral tree for each user account, said user account being the primary user account of said the referral tree; and

    , optionally, to add each user account as a secondary user account of one or more existing referral trees;

    a purchasing module that allows each user to purchase one or more items in exchange for a purchase value wherein the purchasing module is further operable, when a user makes such a purchase, to transfer a fraction of the purchase value from that user'"'"'s user account to a reward account to contribute to an award value; and

    a reward module that is operable to determine a main award account from one of the user accounts and to distribute at least part of the award value between;

    said main award account and one or more additional user accounts wherein each additional user account belongs to a referral tree in which the main award account is a secondary user account.

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