COMMERCE PLATFORM
First Claim
1. According to a first aspect of the present invention there is provided a commerce platform comprising:
- a user module that is operable to create and store a user account for each of a plurality of users of the commerce platform;
a referral tree module that is operable to create and store a plurality of referral trees, wherein each referral tree comprises a primary user account and may additionally comprise one or more secondary user accounts, the referral tree module being operable to;
create and store such a user referral tree for each user account, said user account being the primary user account of said the referral tree; and
, optionally, to add each user account as a secondary user account of one or more existing referral trees;
a purchasing module that allows each user to purchase one or more items in exchange for a purchase value wherein the purchasing module is further operable, when a user makes such a purchase, to transfer a fraction of the purchase value from that user'"'"'s user account to a reward account to contribute to an award value; and
a reward module that is operable to determine a main award account from one of the user accounts and to distribute at least part of the award value between;
said main award account and one or more additional user accounts wherein each additional user account belongs to a referral tree in which the main award account is a secondary user account.
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Abstract
A commerce platform has user, referral tree, purchasing, reward and invitation modules, and allows users to purchase items and allows for a user referral system which incentivises the viral referral of new users. When a user purchases an item the purchasing module automatically transfers a fraction of the purchase value to a reward account. This fraction contributes to an award value. The referral tree module is operable to create and store a plurality of referral trees having one or more user accounts. The reward module is operable to determine a main award account from one of the user accounts of the referral tree and to distribute at least part of the award value between the main award account and one or more additional user accounts. Each additional user account belongs to a reward tree in which the main award account is a secondary user account.
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Citations
20 Claims
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1. According to a first aspect of the present invention there is provided a commerce platform comprising:
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a user module that is operable to create and store a user account for each of a plurality of users of the commerce platform; a referral tree module that is operable to create and store a plurality of referral trees, wherein each referral tree comprises a primary user account and may additionally comprise one or more secondary user accounts, the referral tree module being operable to;
create and store such a user referral tree for each user account, said user account being the primary user account of said the referral tree; and
, optionally, to add each user account as a secondary user account of one or more existing referral trees;a purchasing module that allows each user to purchase one or more items in exchange for a purchase value wherein the purchasing module is further operable, when a user makes such a purchase, to transfer a fraction of the purchase value from that user'"'"'s user account to a reward account to contribute to an award value; and a reward module that is operable to determine a main award account from one of the user accounts and to distribute at least part of the award value between;
said main award account and one or more additional user accounts wherein each additional user account belongs to a referral tree in which the main award account is a secondary user account. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification