System & Method of Presenting Content Based Advertising

• US 20130226690A1
• Filed: 04/08/2013
• Published: 08/29/2013
• Est. Priority Date: 11/30/2005
• Status: Active Grant

• Current Assignee: John N. Gross
• Original Assignee: John N. Gross
• Inventors: GROSS, JOHN NICHOLAS
• Granted Patent: US 9,754,280 B2
• Time in Patent Office: Days
• US Class Current: 705/14.41
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements

Abstract

A system and method searches, identifies, tests and/or evaluates websites and content related ads for suitability. The results can be used to target ads more effectively to users and identify and promote services to prospective advertising affiliates as part of an advertising campaign.

Claims

1. A method of presenting advertising material with a computing system comprising:

processing a query from a user related to a first topic within a search engine page to present a set of search results;

presenting at least one first advertisement with the computing system related to said first topic within said search engine page with said set of search results;

measuring an interaction by said user with said first advertisement to determine a performance score for said first advertisement while presenting said set of search results with the computing system, including by identifying if said user selects said first advertisement;

presenting said first advertisement on one or more candidate individual webpages separate from said search engine page with the computing system to users based on a value of said performance score.

2. The method of claim 1, wherein said first advertisement is presented on said one or more candidate individual webpages only when said webpages have content related to said first advertisement.

3. The method of claim 1, wherein said first advertisement is presented on said one or more candidate individual webpages to users only after being presented and qualified on said search engine page.

4. The method of claim 1, further including a step:

automatically identifying said one or more candidate individual webpages by determining a predicted performing rating for said first advertisement on said webpages.

5. The method of claim 1 wherein said candidate set of individual webpages are taken from a top N list of said search results.

6. The method of claim 1 further including steps:

assembling a logical collective of individual webpages based on a scoring for their respective correlation values to said first advertisement, and presenting said first advertisement on said logical collective.

7. The method of claim 1 further including a step:

processing a query automatically derived from content extracted from one or more RSS feeds and/or web logs (blogs) by the computing system to determine said first topic and said first advertisement.

8. The method of claim 1 further including a step:

processing a query automatically constructure from content extracted from one or more RSS feeds and/or web logs (blogs) by the computing system to determine said first topic and said first advertisement.

9. The method of claim 1 said one or more candidate individual webpages are determined by rating a frequency of selection of entries in said search results by multiple users presenting queries in said search engine page.

10. The method of claim 1 wherein said at least one first advertisement is presented with the computing system within said search engine page as part of an automated test advertising campaign.

11. The method of claim 10 wherein an advertising campaign for a first website can be executed with respect to said at least first advertisement on a larger page view basis within said search engine page and without running ads on said first website.

12. The method of claim 1 wherein said at least one first advertisement is an organic advertisement derived from matching content of webpages in said search results.

13. The method of claim 1 wherein said at least one first advertisement is derived from keywords presented in said user query.

16. The method of claim 8, wherein said target web page is a web log (blog).

14. A method of presenting advertising material with a computing system comprising:

processing a query from a user related to a first topic within a search engine page on a search engine site to present a set of search results;

measuring an interaction by said user with a first website identified in said search results to determine a performance score for a first advertisement relating to said first topic on said first website, including by identifying if said user selects said first website;

wherein said first website is separate from said search engine site;

presenting said first advertisement on said first website with the computing system to users based on a value of said performance score.

15. A method of presenting advertisement at a target web page comprising:

selecting a target web page;

identifying a topic related advertisement suitable for presenting on said target webpage, which topic related advertisement is selected based on a topic identified from content present on said target webpage;

presenting said topic related advertisement on a search engine page which is separate from said target webpage in response to a user query;

determining a potential performance rating for said topic related advertisement for said target webpage by examining user interaction within said search engine page with said topic related advertisement;

presenting said topic related advertisement on said target webpage to a user when such topic related advertisement potential performance rating exceeds a target score for said topic.