Consumer Interaction Using Proximity Events

• US 20130226704A1
• Filed: 01/28/2013
• Published: 08/29/2013
• Est. Priority Date: 02/24/2012
• Status: Active Grant

• Current Assignee: Netclearance Systems, Inc.
• Original Assignee: Netclearance Systems, Inc.
• Inventors: Fernandez, David
• Granted Patent: US 10,586,251 B2
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

A system adapted to identify and react to proximity events is described. The system includes: a set of sensors, each sensor in the set adapted to transmit a wireless beacon signal, the beacon signal including a sensor ID associated with the sensor; at least one mobile device adapted to receive the wireless beacon signal from the sensor and provide a location of the mobile device; and a server adapted to receive the location of the mobile device and the sensor ID, generate instructions based at least partly on the received information, and send the instructions to the mobile device.

Claims

1. A system adapted to identify and react to proximity events, the system comprising:

a set of sensors, each sensor in the set adapted to transmit a wireless beacon signal, the beacon signal including a sensor ID associated with the sensor;

at least one mobile device adapted to receive the wireless beacon signal from the sensor and provide a location of the mobile device; and

a server adapted to receive the location of the mobile device and the sensor ID, generate instructions based at least partly on the received information, and send the instructions to the mobile device.

2. The system of claim 1, wherein the wireless beacon signal comprises a Bluetooth signal.

3. The system of claim 1, wherein the wireless beacon signal comprises a WiFi signal.

4. The system of claim 1, wherein each sensor is associated with a particular establishment.

5. The system of claim 1, wherein the instructions comprise sets of instructions for providing a multimedia display to the mobile device.

6. The system of claim 5, wherein the multimedia display comprises a marketing offer.

7. The system of claim 6, wherein the marketing offer is based at least partly on data associated with a user of the mobile device.

8. The system of claim 7, wherein the marketing offer comprises at least one of a loyalty reward, a coupon, and information about a product associated with the marketing offer.

9. A client application adapted to be executed by a device in order to identify and manage proximity events, the client application comprising:

a receiver module adapted to receive a beacon signal;

a communication module adapted to communicate with a server application based at least partly on the received beacon signal; and

a control module adapted to manipulate functionality of the device based at least partly on a first set of communications received from the server application.

10. The client application of claim 9 further comprising a user interface module adapted to generate a plurality of user interface features using components of the device.

11. The client application of claim 10, wherein the plurality of user interface features comprises personalized elements associated with a particular user of the client application.

12. The client application of claim 9, wherein the first set of communications comprises information related to a particular product.

13. The client application of claim 9, wherein the first set of communications comprises at least one of a shopping reward and a coupon.

14. The client application of claim 9, wherein the received beacon signal comprises a sensor identifier and a second set of communications received from the server application is based at least partly on the sensor identifier.

15. The client application of claim 14, wherein the second set of communications comprises a set of products associated with a location of a sensor associated with the sensor identifier.

16. The client application of claim 14, wherein the second set of communications comprises information related to an establishment associated with the sensor identifier.

17. A method adapted to allow a consumer to receive marketing offers based on proximity events, the method comprising:

detecting a beacon signal emitted from a wireless sensor, wherein the beacon signal comprises a sensor ID;

sending a request to an application server; and

receiving instructions from the application server.

18. The method of claim 17 further comprising executing the received instructions.

19. The method of claim 17 further comprising:

sending login information to the application server; and

receiving an authentication from the server.

20. The method of claim 17, wherein the request comprises the sensor ID.