MONETIZING IMAGES IN PUBLISHING NETWORKS

• US 20130226711A1
• Filed: 02/29/2012
• Published: 08/29/2013
• Est. Priority Date: 02/29/2012
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Wu, Ping, Zhu, Guangyu
• Application Number:
  US13/408,494
• Publication Number:
  US 20130226711A1
• Time in Patent Office: Days
• US Class Current: 705/14.69
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for monetizing images in publishing networks. In one aspect, a method includes receiving image data associated with a first user identifier. The image data can define an image that depicts, in part an object associated with an advertiser. A definition of a bounded region in which the object is located can be received, where the bounded region is a sub-portion of the image. The image data can be associated with an advertiser. The image data can be provided for presentation on a user device associated with a second user identifier. Selection data indicating a selection of the image within the sub-portion of the image can be received. In response to receiving the selection data, an account associated with the first user identifier can be credited.

Claims

1. A method performed by one or more computing devices, the method comprising:

receiving, using the one or more computing devices, image data associated with a first user identifier, the image data defining an image that depicts, in part, an object associated with an advertiser;

receiving, at the one or more computing devices, a definition of a bounded region in which the object is located, the bounded region being a sub-portion of an entire portion of the image;

receiving, at the one or more computing devices, an association of the image data with the advertiser;

providing the image data for presentation on a user device associated with a second user identifier that is different from the first user identifier;

receiving, at the one or more computing devices, from the user device associated with the second user identifier, selection data indicating a selection of the image within the sub-portion of the image; and

in response to receiving the selection data, crediting an account associated with the first user identifier.

2. The method of claim 1, wherein receiving the definition of a bounded region in which the object is located, the bounded region being the sub-portion of the entire portion of the image comprises:

processing, by the one or more computing devices, the image data to detect the object in the image; and

determining, by the one or more computing devices, a region of the image having a perimeter that encloses the object in the image as the bounded region.

3. The method of claim 2, further comprising:

causing a device associated with the first user identifier to prompt a user for information identifying the advertiser in response to detecting the object in the image; and

receiving the information identifying the advertiser from the device associated with the user identifier.

4. The method of claim 1, wherein receiving the definition of the bounded region in which the object is located, the bounded region being the sub-portion of the entire portion of the image comprises receiving data defining the bounded region from a device associated with the first user identifier.

5. The method of claim 4, further comprising receiving information identifying the advertiser from the device associated with the first user identifier.

6. The method of claim 1, wherein associating the image with the advertiser comprises associating a link to a landing page of the advertiser with the sub-portion of the image, wherein a selection of the sub-portion of the image causes a user device to issue a request for the landing page addressed by the link.

7. The method of claim 1, further comprising:

maintaining an advertisement performance score for the account associated with the user identifier, the advertisement performance score specifying a performance of one or more images as advertisements for a respective object associated with an advertiser;

determining whether the advertisement performance score exceeds a performance threshold; and

preventing the account associated with the first user identifier from receiving credits in response to determining that the advertisement performance score does not exceed the performance threshold.

8. The method of claim 1, further comprising:

receiving, from the user device associated with the second user identifier, a request for a social networking page of the first user identifier; and

providing data to the user device associated with the second user identifier that causes the image to be presented on the social networking page of the first user identifier.

9. The method of claim 8, further comprising:

maintaining a user activity score for the first user identifier, the user activity score being based at least on part on activity of a user associated with the first user identifier within a social networking service hosting the social networking page of the user identifier;

determining whether the user activity score exceeds a user activity threshold; and

preventing the account associated with the user identifier from receiving credits in response to determining that the user activity score does not exceed the performance threshold.

10. The method of claim 9, wherein the user activity score is proportional to a number of social networking acquaintances for the first user identifier.

11. The method of claim 1, further comprising associating data with the image that causes the image, once presented, to be highlighted when mouser over.

12. The method of claim 1, further comprising:

determining whether a user associated with the second user identifier is likely to be interested in the object based, at least in part, on profile information for the second user identifier; and

associating data with the image that causes the object to be highlighted in the image in response to determining that the user associated with the second user identifier is likely to be interested in the object.

13. The method of claim 1, wherein crediting an account associated with the first user comprises crediting the account with an amount determined to be commensurate with the selection.

14. A system, comprising:

a processing apparatus;

a memory storage apparatus in data communication with the data processing apparatus, the memory storage apparatus storing instructions executable by the data processing apparatus and that upon such execution cause the data processing apparatus to perform operations comprising;

receiving image data associated with a first user identifier, the image data defining an image that depicts, in part, an object associated with an advertiser;

receiving a definition of a bounded region in which the object is located, the bounded region being a sub-portion of an entire portion of the image;

receiving an association of the image data with the advertiser;

providing the image data for presentation on a user device associated with a second user identifier that is different from the first user identifier;

receiving, from the user device associated with the second user identifier, selection data indicating a selection of the image within the sub-portion of the image; and

in response to receiving the selection data, crediting an account associated with the first user identifier.

15. The system of claim 14, wherein receiving the definition of a bounded region in which the object is located, the bounded region being the sub-portion of the entire portion of the image comprises:

processing the image data to detect the object in the image; and

determining a region of the image having a perimeter that encloses the object in the image as the bounded region.

16. The system of claim 15, wherein the instructions upon execution cause the data processing apparatus to perform further operations comprising:

causing a device associated with the first user identifier to prompt a user for information identifying the advertiser in response to detecting the object in the image; and

receiving the information identifying the advertiser from the device associated with the user identifier.

17. The system of claim 14, wherein receiving the definition of the bounded region in which the object is located, the bounded region being the sub-portion of the entire portion of the image comprises receiving data defining the bounded region from a device associated with the first user identifier.

18. The system of claim 17, wherein the instructions upon execution cause the data processing apparatus to perform further operations comprising receiving information identifying the advertiser from the device associated with the first user identifier.

19. A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:

receiving image data associated with a first user identifier, the image data defining an image that depicts, in part, an object associated with an advertiser;

receiving a definition of a bounded region in which the object is located, the bounded region being a sub-portion of an entire portion of the image;

receiving an association of the image data with the advertiser;

providing the image data for presentation on a user device associated with a second user identifier that is different from the first user identifier;

receiving, from the user device associated with the second user identifier, selection data indicating a selection of the image within the sub-portion of the image; and

in response to receiving the selection data, crediting an account associated with the first user identifier.

20. The computer storage medium of claim 19, wherein receiving the definition of a bounded region in which the object is located, the bounded region being the sub-portion of the entire portion of the image comprises:

processing the image data to detect the object in the image; and

determining a region of the image having a perimeter that encloses the object in the image as the bounded region.

21. The computer storage medium of claim 20, wherein the instructions upon execution cause the data processing apparatus to perform further operations comprising:

causing a device associated with the first user identifier to prompt a user for information identifying the advertiser in response to detecting the object in the image; and

receiving the information identifying the advertiser from the device associated with the user identifier.

22. The computer storage medium of claim 19, wherein receiving the definition of the bounded region in which the object is located, the bounded region being the sub-portion of the entire portion of the image comprises receiving data defining the bounded region from a device associated with the first user identifier.

23. The computer storage medium of claim 22, wherein the instructions upon execution cause the data processing apparatus to perform further operations comprising receiving information identifying the advertiser from the device associated with the first user identifier.