METHOD AND APPARATUS FOR QUICK RESPONSE CODES FOR NEGOTIABLE INSTRUMENTS

• US 20130226714A1
• Filed: 02/23/2012
• Published: 08/29/2013
• Est. Priority Date: 02/23/2012
• Status: Active Grant

• Current Assignee: Deluxe Corp.
• Original Assignee: Deluxe Corp.
• Inventors: Osewalt, Richard
• Granted Patent: US 10,679,224 B2
• Time in Patent Office: Days
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Various systems and apparatus for using quick response codes on negotiable instruments are described herein. A request may be received at a server from a user device, wherein the webpage request includes a sequence identifier, wherein the sequence identifier is associated with a two-dimensional barcode printed on a negotiable instrument. An advertisement from a plurality of advertisements may be selected based on the sequence identifier in the webpage request. The advertisement may be placed within an advertising portion of a webpage and the webpage may be transmitted to a user device.

Claims

1. A method comprising:

receiving at a server from a user device, a webpage request including a sequence identifier, wherein the sequence identifier is associated with a two-dimensional barcode printed on a negotiable instrument;

selecting an advertisement from a plurality of advertisements based on the sequence identifier in the request;

placing, at the server, the advertisement within an advertising portion of a webpage; and

transmitting, from the server to the user device, the webpage.

2. The method of claim 1, wherein the sequence identifier identifiers a location of the negotiable instrument in a series of negotiable instruments.

3. The method of claim 2, wherein the location is a relative location within the series.

4. The method of claim 2, wherein the location is a number identifying the number of negotiable instruments that come after the negotiable instrument in the series of negotiable instruments.

5. The method of claim 1, further comprising:

storing the plurality of advertisements, wherein an advertisement in the plurality of advertisements is associated with at least one sequence identifier.

6. The method of claim 5, wherein a reorder advertisement is associated with an end sequence identifier, the reorder advertisement including an offer to purchase additional negotiable instruments.

7. The method of claim 1, further comprising:

determining if the selected advertisement was interacted with by a user;

generating a report including a result of the determination; and

transmitting the report to a recipient.

8. The method of claim 1, wherein the two-dimensional barcode is further encoded with a user identification.

9. The method of claim 8, further in response to the request:

incrementing a point total of a user entry associated with the user identification; and

when the point total is over a threshold, transmitting a coupon to the user device.

10. A system comprising:

a web server including at least one processor, the web server configured to;

receive from a user device, a webpage request including a sequence identifier, wherein the sequence identifier is associated with a two-dimensional barcode printed on a negotiable instrument;

select an advertisement from a plurality of advertisements based on the sequence identifier in the request;

format a webpage with the advertisement placed within an advertising portion of the webpage; and

transmit to the user device, the webpage.

11. The system of claim 10, wherein the sequence identifier identifiers a location of the negotiable instrument in a series of negotiable instruments.

12. The system of claim 10, wherein the webpage request includes a client identifier and the web server is configured to format the webpage according to preferences associated with the client identifier.

13. The system of claim 12, wherein the preferences include a preference to include product offers associated with the client in the webpage.

14. The system of claim 10, wherein the webpage request includes a user identification and the web server is configured to:

retrieve a user entry from user data associated with the user identification, the user entry including a point total;

increasing the point total; and

when the increased point total exceeds a threshold, format the webpage with a promotional offer.

15. The system of claim 10, wherein the selected advertisement is a video advertisement.

16. The system of claim 10, wherein the formatted webpage includes a survey.

17. A machine-readable storage device with instructions stored thereon, which when executed by at least one processor, cause the at least one processor to:

receive at a server from a user device, a webpage request including a client identifier, wherein the client identifier is associated with a two-dimensional barcode printed on a negotiable instrument;

select a promotion from a plurality of promotions based on the client identifier in the request;

placing the promotion within a promotional portion of a webpage; and

transmitting, from the server to the user device, the webpage.

18. The storage device of claim 17, wherein the instructions cause the at least one processor to:

determining if the selected promotion was interacted with by a user;

generating a report including a result of the determination; and

transmitting the report to a recipient.

19. The storage device of claim 17, wherein the request further includes a sequence identifier that identifiers a location of the negotiable instrument in a series of negotiable instruments.

20. The storage device of claim 19, wherein the instructions cause the at least one processor to:

select an advertisement from a plurality of advertisements based on the sequence identifier in the request; and

place the advertisement within an advertising portion of the webpage.