SYSTEM AND METHOD FOR CONTEXT SPECIFIC WEBSITE OPTIMIZATION

• US 20130227078A1
• Filed: 10/02/2012
• Published: 08/29/2013
• Est. Priority Date: 02/23/2012
• Status: Active Grant

• Current Assignee: Yottaa, Inc.
• Original Assignee: Coach Wei, Raymond Stata
• Inventors: WEI, Coach, STATA, Raymond
• Granted Patent: US 9,674,258 B2
• Time in Patent Office: Days
• US Class Current: 709/219
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/2871 Implementation details of single intermediate entities
• CPC Class Codes: H04L 67/563 Data redirection of data network streams

Abstract

A system for optimizing a website for different contexts includes an intermediary component configured to connect to clients and servers via network connections, means for analyzing a HTTP request from a client and determining specific context of the HTTP request, means for configuring optimization settings of selected website properties for the specific context of the HTTP request, and means for applying the configured context-specific optimization settings to redirected HTTP requests and HTTP responses. The intermediary component includes a traffic management system (TMS) and a traffic processing system (TPS). The TMS manages HTTP requests originating from the clients and targeting the servers and HTTP responses targeting the clients and redirects the HTTP requests to the intermediary component. The TPS receives the redirected HTTP requests and the HTTP responses, detects the context and applies relevant optimization techniques for the specific context to the redirected HTTP requests and the HTTP responses.

Claims

1. A system for optimizing a website for different contexts wherein said website runs on one or more HTTP servers and is configured to receive HTTP requests from one or more clients and to provide HTTP responses, said system comprising:

an intermediary component configured to connect to said clients and said servers via network connections, and wherein said intermediary component comprises a traffic management system (TMS) and a traffic processing system (TPS) and wherein said TMS manages HTTP requests originating from said clients and targeting said servers and HTTP responses targeting said clients and redirects said HTTP requests to said intermediary component, and wherein said TPS receives said redirected HTTP requests and said HTTP responses and applies optimization techniques to said redirected HTTP requests and said HTTP responses;

means for analyzing a HTTP request from a client and determining specific context of said HTTP request;

means for configuring optimization settings of selected website properties for said specific context of said HTTP request; and

means for applying the configured context-specific optimization settings to said redirected HTTP requests and HTTP responses.

2. The system of claim 1 wherein said specific context comprises one of browser type, client device type, mobile device type, search engine type, network type, or bot type.

3. The system of claim 1, wherein said specific context comprises one or more of HTTP request parameters, cookies, HTTP secure (HTTPS), client IP address, client locale, port number, screen size or screen resolution.

4. The system of claim 1 wherein said means for configuring optimization settings of selected website properties for a specific context comprise a customizing user interface or an application programming interface (API).

5. The system of claim 1 further comprising means for testing website properties against specific optimization objectives and producing test results.

6. The system of claim 5 further comprising means for visualizing the produced test results, and enabling actions for tuning optimization settings from the produced test results.

7. The system of claim 1, wherein said website properties comprise website performance.

8. The system of claim 1, wherein said website properties comprise website security.

9. The system of claim 1, wherein said website properties comprise website search engine ranking.

10. The system of claim 1, wherein said website properties comprise website user experience on mobile devices.

11. The system of claim 5, wherein said means for testing is configured to perform browser-based testing, web transaction testing, HTTP/API testing and mobile device testing.

12. The system of claim 5, wherein means for testing is configured to perform the testing only once, multiple times, or according to a schedule.

13. The system of claim 6, wherein the visualized test results comprise one or more of front-end experience, back-end performance, content complexity, webpage load timeline, HTTP request timeline, HTTP response timeline, HTTP request headers, HTTP response headers, results by geography, results by browser type, results by last mile connectivity, data samples, overall test score or specific tests results.

14. The system of claim 13, wherein the HTTP request timeline, the HTTP response timeline, and the webpage load timeline are displayed as waterfall diagrams.

15. The system of claim 8, wherein said optimization settings for said website security comprise one or more of visitor blacklisting and blocking, visit rate throttling, downtime protection, fail whale protection, form attack prevention, content security policy, security scanner, distributed denial of service (DDOS) attack protection, robot blocking, login protection, or risk dashboard.

16. The system of claim 9, wherein said optimization settings for website search engine ranking comprise one or more of accelerating webpage delivery to a search engine, finding and reporting search engine optimization (SEO) problems, search engine reporting, website error reporting and auto-correction, automatic management of website map.

17. The system of claim 10, wherein said optimization settings for optimizing website user experience on mobile devices comprise one or more of:

selecting a different set of rules for different type of mobile devices, wherein said rules comprise pre-defined rules and custom rules;

applying transformation rules to transform a webpage into a transcoded webpage that is suitable for a specific mobile device;

applying caching rules to cache the webpage and assets that are suitable for a specific mobile device; and

delivering the transcoded webpage and assets to a specific mobile device.

18. The system of claim 17, wherein said set of rules comprise rules of how to speed up a webpage, and how to transform a webpage so that it fits better within a mobile device'"'"'s screen.

19. The system of claim 17, wherein said webpage transformation rules comprise one or more of:

transcode images;

compress images;

insert JavaScript files for improved mobile interactivity;

insert Javascript code for leveraging HTML 5 local storage;

exclude selected resources such as images, CSS files or Javascript files;

reformat HTML pages for better viewing experience on mobile devices;

select certain content blocks from the webpage, reformat them into a new webpage layout as specified in the transformation rule;

select certain content blocks from the webpage, mash them up with content and data from other sources such as external websites or data feed, format them into a new webpage layout customized for the mobile device;

redirect to a mobile specific URL;

or

display a pre-defined page.

20. The system of claim 1, wherein said means for analyzing an HTTP request is configured to analyze an HTTP request from a specific mobile device and to determine mobile device profile, mobile device screen resolution, mobile device capability, browser profile, HTML local storage capability and network connectivity.

21. The system of claim 20, wherein said means for analyzing an HTTP request is further configured to check if a suitable webpage for the specific mobile device exists and if a suitable webpage exists to serve the webpage directly, and if a suitable webpage does not exist to send a request to the website.

22. The system of claim 7 wherein said optimization settings for optimizing said website performance comprise:

browser optimization;

content optimization;

HTTP optimization;

network optimization;

content delivery network (CDN) optimization; and

infrastructure optimization.

23. A method for optimizing a website for different contexts wherein said website runs on one or more HTTP servers and is configured to receive HTTP requests from one or more clients and to provide HTTP responses, said method comprising:

providing an intermediary component configured to connect to said clients and said servers via network connections, and wherein said intermediary component comprises a traffic management method (TMS) and a traffic processing method (TPS) and wherein said TMS manages HTTP requests originating from said clients and targeting said servers and HTTP responses targeting said clients and redirects said HTTP requests to said intermediary component, and wherein said TPS receives said redirected HTTP requests and said HTTP responses and applies optimization techniques to said redirected HTTP requests and said HTTP responses;

analyzing an HTTP request from a client and determining specific context of said HTTP request;

configuring optimization settings of selected website properties for the specific context of the HTTP request; and

applying the configured context-specific optimization settings to said redirected HTTP requests and HTTP responses.

24. A system for tuning context specific optimization of a website comprising:

a testing component configured to test and measure website properties against specific optimization objectives and to produce test results;

a visualizing component configured to visualize the test results, and enable actions for tuning optimization settings from the produced test results;

an optimizing component configured to configure and apply context specific optimization settings to the website properties; and

wherein said system after applying said context specific optimization settings to the website properties, it repeats the process of tuning context specific optimization of the website iteratively by repeating the testing, visualizing the test results and configuring and applying new optimization settings until a desired optimization result is achieved

25. An iterative process for optimizing a website comprising:

setting up initial optimization settings for a website;

testing the website and capturing the test results;

visualizing the test results;

configuring new optimization settings and applying the new optimization settings to the website; and

repeating the testing, visualizing and configuring and applying of new optimization settings until a desired optimization result is achieved.

26. A customizing user interface (CUI) for providing context specific optimization of a website comprising:

a testing component for testing and measuring website properties against specific optimization objectives and producing test results;

a visualizing component for visualizing and analyzing the test results;

an optimizing component for configuring and applying optimization settings to website properties; and

wherein said CUI after applying said optimization settings, it allows a user to repeat the testing, visualizing, configuring and applying steps of the context specific optimization process iteratively.

27. A system for adding resources to a webpage or removing resources from a webpage comprising:

a traffic processing system (TPS) with configurable processing settings;

a traffic management system (TMS) for directing HTTP requests to the TPS;

wherein the TPS receives an HTTP request from a client and processes an HTTP response to the HTTP request according to processing settings and context data related to the HTTP request by conditionally inserting a resource into the HTTP response or removing an existing resource from the HTTP response and then returns the HTTP response to the client.

28. The system of claim 27, wherein the resource comprises one or more of a Javascript code snippet, a web widget, an HTML code snippet, an image, an Adobe Flash video, or a third party tag.

29. The system of claim 27, wherein the processing settings comprise one or more of service level agreement (SLA) settings, security related settings, or geography related settings.

30. A method for changing and testing website optimization settings comprising:

differentiating a first website test session among a group of website sessions;

maintaining first optimization settings for the first website test session;

maintaining live optimization settings for the group of website sessions;

saving website optimization changes made during the first website testing session only to the first optimization settings;

applying the first optimization settings to the first website test session; and

applying live optimization settings to the group website sessions.

31. The method of claim 30, wherein said first website test session is differentiated among a group of website sessions by setting up a test session specific cookie for the first website test session.

32. The method of claim 31, wherein said test session specific cookie is set up by running a special test startup webpage.

33. The method of claim 30, wherein said first website test session is differentiated among a group of website sessions by specifying a specific IP address for the first website test session.