System and Method for Construction, Delivery and Display of iTV Content
4 Assignments
0 Petitions
Accused Products
Abstract
iTV content is created and deployed using a server component adapted to allow content developers to create applications according to an authoring specification that describes a framework for same; a transport component including an operator-deployed application management system configured to optimize and deliver the applications to one or more clients; and a client component adapted to render the applications through a television so as to permit user interaction therewith. The authoring specification provides for the presentation of content through one or more templates defined therein, allowing application definition and behavior to remain common across multiple client device types, middleware platforms, and/or iTV operating environments. The framework for applications accommodates advertising, promotions, content placement packages and/or programming campaign definitions, so as to permit a selection of a specific advertisement, promotion or content at a time of preparation of the iTV content by the server, and/or a time of execution of the applications by the client.
32 Citations
38 Claims
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1-18. -18. (canceled)
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19. A method, comprising:
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generating, with one or more servers, an application template and a plurality of rules, wherein the application template specifies layout of an interactive television (iTV) application and the plurality of rules specify selection of content from a data file to be placed within the layout of the iTV application; converting the content in the data file to a plurality of formats specific to a respective plurality of client devices; and transmitting the application template, the rules, and the converted content in the plurality of formats to the respective plurality of client devices over a distribution network. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27)
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28. An apparatus, comprising:
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one or more computer implemented servers configured to; generate an application template and a plurality of rules, wherein the application template specifies layout of an interactive television (iTV) application and the plurality of rules specify selection of content from a data file to be placed within the layout of the iTV application; converting the content in the data file to a plurality of formats specific to a respective plurality of client devices; and transmit the application template, the rules, and the converted content in the plurality of formats to the respective plurality of client devices over a distribution network. - View Dependent Claims (29, 30, 31, 32, 33, 34, 35)
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36. A method, comprising:
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receiving at a client device, an application template and a plurality of rules, wherein the application template specifies layout of an interactive television iTV application and the plurality of rules specify selection of content from any one of a plurality of different data files, each different data file including the content in a different formats; receiving one data file of the plurality of different data files in a format compatible with the client device rendering with the client device the iTV application on a display device based on the received application template, the plurality of rules and the one data file. - View Dependent Claims (37, 38)
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Specification