INCREASING THE NUMBER OF ADVERTISING IMPRESSIONS IN AN INTERACTIVE ENVIRONMENT
First Claim
1. In a system configured to facilitate user interaction with an interactive environment containing one or more advertising targets, a computer-implemented method for increasing a number of advertising impressions, comprising:
- a) displaying a scene of a portion of the simulated environment from a camera point of view (camera POV) on a video display;
b) changing the scene as the camera POV changes in response to movement of the camera POV along a camera path during the user'"'"'s interaction with the simulated environment;
andc) modifying the camera path or a camera field of view, wherein movement added to the camera path or a change the camera field of view places more of an advertising target within the scene displayed on the video display to increase a likelihood of generating an advertising impression compared to a likelihood of generating an advertising impression had the camera path or camera field of view not been modified.
3 Assignments
0 Petitions
Accused Products
Abstract
Increasing a number of advertising impressions in a system configured to facilitate user interaction with an interactive environment containing one or more advertising targets is described. A scene of a portion of the simulated environment is displayed from a camera point of view (camera POV) on a video display. The scene may change as the camera POV changes in response to movement of the camera POV along a camera path during the user'"'"'s interaction with the simulated environment. Modifying the camera path or a camera field of view can place more of an advertising target within the scene displayed on the video display to increase a likelihood of generating an advertising impression compared to a likelihood of generating an advertising impression without the modification.
-
Citations
15 Claims
-
1. In a system configured to facilitate user interaction with an interactive environment containing one or more advertising targets, a computer-implemented method for increasing a number of advertising impressions, comprising:
-
a) displaying a scene of a portion of the simulated environment from a camera point of view (camera POV) on a video display; b) changing the scene as the camera POV changes in response to movement of the camera POV along a camera path during the user'"'"'s interaction with the simulated environment;
andc) modifying the camera path or a camera field of view, wherein movement added to the camera path or a change the camera field of view places more of an advertising target within the scene displayed on the video display to increase a likelihood of generating an advertising impression compared to a likelihood of generating an advertising impression had the camera path or camera field of view not been modified. - View Dependent Claims (2, 3, 4, 5, 6, 9, 10, 11, 12, 13, 14, 15)
-
-
7. A client device configured to increasing a number of advertising impressions during user interaction with an interactive environment containing one or more advertising targets, comprising:
-
a processor; a memory coupled to the processor; one or more instructions embodied in memory for execution by the processor, the instructions being configured to implement a method for increasing the number of advertising impressions, the instructions comprising; a) one or more instructions that, when executed, cause a scene of a portion of the simulated environment to be displayed from a camera point of view (camera POV); b) one or more instructions that, when executed, cause the scene to change as the camera POV changes in response to movement of the camera POV along a camera path during the user'"'"'s interaction with the simulated environment; and c) one or more instructions that, when executed, modify the camera path or a camera field of view, wherein movement added to the camera path or a change the camera field of view places more of an advertising target within the scene displayed on the video display to increase a likelihood of generating an advertising impression compared to a likelihood of generating an advertising impression had the camera path or camera field of view not been modified.
-
-
8. A non-transitory computer-readable medium having embodied therein one or more computer-readable instructions that, when executed, implement a method for increasing a number of advertising impressions during user interaction with an interactive environment containing one or more advertising targets, a computer, the instructions comprising:
-
a) one or more instructions that, when executed, cause a scene of a portion of the simulated environment to be displayed from a camera point of view (camera POV) on a video display; b) one or more instructions that, when executed, cause the scene to change as the camera POV changes in response to movement of the camera POV along a camera path during the user'"'"'s interaction with the simulated environment; and c) one or more instructions that, when executed, modify the camera path or a camera field of view, wherein movement added to the camera path or a change the camera field of view places more of an advertising target within the scene displayed on the video display to increase a likelihood of generating an advertising impression compared to a likelihood of generating an advertising impression had the camera path or camera field of view not been modified.
-
Specification