ADVERTISING ON MOBILE DEVICES
First Claim
Patent Images
1. A method for advertising on a mobile device, the method comprising:
- storing an advertisement on a mobile device;
initiating a wireless communication involving the mobile device; and
presenting the advertisement on the mobile device during at least a portion of the wireless communication.
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Accused Products
Abstract
Techniques and systems for advertising on mobile devices allow advertisements to be presented on a mobile device during delay periods caused by wireless data communications. An advertisement may initially be stored on a mobile device. Subsequently, when a wireless data communication involving the mobile device is initiated, the advertisement may be presented on the mobile device during at least a portion of the wireless data communication.
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Citations
39 Claims
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1. A method for advertising on a mobile device, the method comprising:
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storing an advertisement on a mobile device; initiating a wireless communication involving the mobile device; and presenting the advertisement on the mobile device during at least a portion of the wireless communication. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. An article comprising a machine-readable medium storing instructions for causing one or more processors to perform operations comprising:
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receiving an indication of a wireless data communication involving a mobile device; presenting an advertisement on the mobile device during the wireless data communication. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25)
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26. A communications system comprising:
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a wireless telecommunications network operable to support communications with mobile devices; a central advertising server in communication with the wireless telecommunication network and adapted to store advertisements for presentation on mobile devices during wireless data communications that cause a delay on the mobile devices, wherein the central advertising server is further adapted to; receive a request for a new advertisement from an advertising application on a mobile device; determine whether at least one new advertisement is available; and transmit a selected new advertisement to the mobile device if at least one new advertisement is available. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33)
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34. A method of advertising on a mobile device, the method comprising:
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storing one or more advertisements on a mobile device; initiating a wireless communication session involving the mobile device; and presenting one or more of the advertisements on the mobile device during a period of delay in the wireless communication session. - View Dependent Claims (35, 36, 37, 38, 39)
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Specification