Apparatus and Method for Facilitating Personalized Marketing Campaign Design

• US 20130232013A1
• Filed: 03/05/2012
• Published: 09/05/2013
• Est. Priority Date: 03/05/2012
• Status: Abandoned Application

• Current Assignee: Xerox Corporation (Xerox Holdings Corp.)
• Original Assignee: Xerox Corporation (Xerox Holdings Corp.)
• Inventors: Shepherd, Michael David, Gaucas, Dale Ellen, Goren, Ranen, Ocke, Kirk J., Sherwin, Reuven J.
• Application Number:
  US13/412,450
• Publication Number:
  US 20130232013A1
• Time in Patent Office: Days
• US Class Current: 705/14.67
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Embodiments of the disclosure simplify the design process by drawing inferences based on data input by the user and making design suggestions to the user. In accordance with one aspect of the present disclosure, apparatus are provided that assist users in the design of a personalized marketing campaign. A user interface is disclosed that allows the user to input data and receive information. A personalized marketing campaign knowledge database is disclosed that contains data encoding concepts extracted from complete personalized marketing campaigns and semantic definitions of those concepts. A semantic inference engine is also disclosed which draws inferences based on a comparison of the semantics of the data entered by the at least one user and the semantic definitions of the concepts encoded in the knowledge database, and communicates those inferences to the at least one user to assist the user in construction of the marketing campaign.

Claims

1. Apparatus comprising:

at least one computer interface displaying a user interface configured to receive data supplied by at least one user;

a personalized marketing campaign knowledge database containing data encoding concepts extracted from complete personalized marketing campaigns and semantic definitions of those concepts;

and

a semantic inference engine to draw inferences based on a comparison of the semantics of the data entered by the at least one user and the semantic definitions of the concepts of personalized marketing campaigns encoded in the knowledge database, and to communicate those inferences via the user interface to the at least one user to assist the user in construction of the marketing campaign.

2. The apparatus according to claim 1 wherein the semantic definitions of campaign concepts are created using knowledge engineering of the real-world personalized marketing campaigns.

3. The apparatus according to claim 1 wherein the inference engine uses an automated reasoning system.

4. The apparatus according to claim 3 wherein the automatic reasoning system is an open world reasoner.

5. The apparatus according to claim 3 wherein the automatic reasoning system is rule based.

6. The apparatus according to claim 1 wherein the knowledge database contains semantic definitions of encoded concepts extracted from complete personalized marketing campaigns which have been knowledge engineered from complete personalized marketing campaigns.

7. The Apparatus according to claim 1 comprising plural computer interfaces, each displaying a user interface configured to receive data from plural users for the collaborative creation of a marketing campaign.

8. The apparatus according to claim 7 wherein the plural computer interfaces are connected via a network.

9. The apparatus according to claim 1 wherein the data supplied by the at least one user includes personalized information to be sent to at least one recipient.

10. The Apparatus according to claim 1 wherein the user interface includes a free-form field to receive free-form data from the at least one user.

11. The apparatus according to claim 1 wherein changes based upon the inferences are automatically incorporated into the marketing campaign.

12. The apparatus according to claim 1 wherein the inferences include suggestions for additional marketing campaign components.

13. The apparatus according to claim 1 wherein the inferences communicated to the user include identification of errors.

14. The apparatus according to claim 13 wherein the errors identified include the omission of necessary information.

15. The apparatus according to claim 14 wherein the omitted information includes recipient address information.

16. The apparatus according to claim 1 wherein the inferences communicated to the user include identification of inconsistencies.

17. The apparatus according to claim 16 wherein the inconsistencies include temporal inconsistencies.

18. The apparatus according to claim 1 wherein the content of information entered by the at least one user is automatically synchronized for new touchpoints.

19. A method comprising:

receiving personalized marketing campaign data from at least one user via at least one user interface;

drawing inferences from a comparison of the semantics of the data entered by the at least one user and the semantic definitions of concepts of personalized marketing campaigns stored in a knowledge database,

and

communicating the inferences to the at least one user to assist the user in construction of the marketing campaign.

20. Machine-readable media encoded with data, the data being interoperable with machine hardware to cause:

receiving personalized marketing campaign data from at least one user via at least one user interface;

drawing inferences from a comparison of the semantics of the data entered by the at least one user and the semantic definitions of concepts of personalized marketing campaigns stored in a knowledge database,

and

communicating the inferences to the at least one user to assist the user in construction of the marketing campaign.