MANAGING SEARCH-ENGINE-OPTIMIZATION CONTENT IN WEB PAGES
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Accused Products
Abstract
A method for managing the Search Engine Optimization (SEO) content of web pages is disclosed. In one embodiment, such a method includes providing a set of web pages organized in a hierarchical structure. Each web page has an SEO content pattern associated therewith. The method establishes an inheritance scheme for the hierarchical structure such that the SEO content patterns of parent web pages are inherited by children web pages. The method further enables a user to override the inheritance scheme for selected web pages such that the SEO content patterns of the selected web pages override the SEO content patterns of their respective parent web pages. A corresponding apparatus and computer program product are also disclosed.
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Citations
20 Claims
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1-8. -8. (canceled)
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9. A computer program product for managing the Search Engine Optimization (SEO) content of web pages, the computer program product comprising a computer-readable storage medium having computer-usable program code embodied therein, the computer-usable program code comprising:
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computer-usable program code to provide a set of web pages organized in a first hierarchical structure, each web page having an SEO content pattern associated therewith; computer-usable program code to establish an inheritance scheme for the first hierarchical structure such that the SEO content pattern of a parent web page is inherited by a child web page downstream from the parent web page; and computer-usable program code to enable a user to override the inheritance scheme for a selected web page such that the SEO content pattern of the selected web page overrides the SEO content pattern from its respective parent web page. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. An apparatus for managing the Search Engine Optimization (SEO) content of web pages, the apparatus comprising:
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at least one processor; at least one memory device coupled to the at least one processor and storing computer instructions for execution on the at least one processor, the computer instructions enabling the at least one processor to; provide a set of web pages organized in a first hierarchical structure, each web page having an SEO content pattern associated therewith; establish an inheritance scheme for the first hierarchical structure such that the SEO content pattern of a parent web page is inherited by a child web page downstream from the parent web page; and enable a user to override the inheritance scheme for a selected web page such that the SEO content pattern of the selected web page overrides the SEO content pattern from its respective parent web page. - View Dependent Claims (18, 19, 20)
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Specification