System and Method for Peer-to-Peer Distribution of Media Exposure Data
First Claim
1. A method of communicating in a computer-based network, comprising the steps of:
- identifying user data having one or more predetermined characteristics;
requesting a session for a peer-to-peer network connection to each of the processing devices identified with associated user data having the one or more predetermined characteristics;
forming a peer-to-peer network with processing devices responding to the request, where each of the processing devices are configured to act as a node on the formed network and communicate with each other; and
receiving collected exposure data from the formed network reflecting exposure to media at each of the nodes, wherein the exposure data comprises at least one of audio signatures and Internet usage.
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Accused Products
Abstract
Systems and methods for operating an anonymous peer-to-peer (“P2P”) privacy panel for audience measurement is disclosed. A plurality of processing devices are configured to record and process research data pursuant to a research operation. Each of the users associated with each processing devices provide user data to a central site, where the user data includes demographic information, previous media exposure data, and other data. In accordance with user data, a customized P2P network is created where media exposure data including audio codes, signatures and data objects is obfuscated and communicate among portable devices in the network. By utilizing a P2P network, together with obfuscation techniques, panelist privacy is greatly increased.
110 Citations
18 Claims
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1. A method of communicating in a computer-based network, comprising the steps of:
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identifying user data having one or more predetermined characteristics; requesting a session for a peer-to-peer network connection to each of the processing devices identified with associated user data having the one or more predetermined characteristics; forming a peer-to-peer network with processing devices responding to the request, where each of the processing devices are configured to act as a node on the formed network and communicate with each other; and receiving collected exposure data from the formed network reflecting exposure to media at each of the nodes, wherein the exposure data comprises at least one of audio signatures and Internet usage. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 11, 16, 17, 18)
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10. An article comprising a machine readable tangible medium having embodied thereon a computer program, the computer program being executable by a computer included in a peer-to-peer network system comprising a plurality of portable device, the computer program being executable by the computer to perform:
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identifying user data having one or more predetermined characteristics; requesting a session for a peer-to-peer network connection to each of the processing devices identified with associated user data having the one or more predetermined characteristics; forming a peer-to-peer network with processing devices responding to the request, where each of the processing devices are configured to act as a node on the formed network and communicate with each other; and receiving collected exposure data from the formed network reflecting exposure to media at each of the nodes, wherein the exposure data comprises at least one of audio signatures and Internet usage. - View Dependent Claims (12, 13, 14, 15)
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Specification