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System and Method for Personal Customization of Digital Content

  • US 20130232221A1
  • Filed: 08/03/2012
  • Published: 09/05/2013
  • Est. Priority Date: 03/01/2012
  • Status: Active Grant
First Claim
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1. A hosted server system comprising a database, a processor, and a non-transitory computer-readable medium having program instructions embodied therein and executable by the processor to cause the performance of:

  • receiving customization data and digital media data from a third-party platform via a communications network;

    creating a record comprising a customized gift message file based on the customization data and storing the record in the database;

    generating a file wrapper comprising data indicating a location of the customized gift message file and a location of a digital media file associated with the digital media data, the data effective to enable the third-party platform to selectively execute the customized gift message file in accordance with execution of the digital media file; and

    transmitting the file wrapper to the third-party platform via the communications network.

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