SYSTEMS AND METHODS TO PROCESS OFFERS VIA MOBILE DEVICES

• US 20130238413A1
• Filed: 03/06/2013
• Published: 09/12/2013
• Est. Priority Date: 03/07/2012
• Status: Active Grant

• Current Assignee: Visa International Service Association (Visa, Inc.)
• Original Assignee: Visa International Service Association (Visa, Inc.)
• Inventors: Carlson, Mark, Stan, Patrick
• Granted Patent: US 10,672,018 B2
• Time in Patent Office: Days
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 20/306 using TV related infrastructures external card used for payment with client device H04N21/4185
• CPC Class Codes: G06Q 20/321 using wearable devices
• CPC Class Codes: G06Q 20/3224 Transactions dependent on location of M-devices
• CPC Class Codes: G06Q 20/384 using social networks
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G07F 9/001 Interfacing with vending machines using mobile or wearable devices
• CPC Class Codes: G07F 9/009 User recognition or proximity detection

Abstract

A mobile device is configured with a mobile application to direct a user to a location of more interest to the user based on benefits of offers provided to the user. The mobile application may be configured to capture an image of an offer presented in an advertisement via a digital camera, identify the offer from the image, and store data associating the offer with one or more accounts of the user. The mobile application is configured to present information to suggest a direction of travel to the user for improved opportunities to take advantage of the offers.

Claims

1. A method implemented in a mobile device, the method comprising:

storing, in the mobile device, data representing a set of offers, each of the offers associated with a merchant and having a benefit redeemable after a transaction between a user of the mobile device and the merchant;

determining, by the mobile device, an orientation of the mobile device; and

providing, by the mobile device, a presentation of at least a portion of the set of offers based on the orientation of the mobile device and locations of merchants associated with the offers.

2. The method of claim 1, further comprising:

capturing, by the mobile device, an image of a first offer via a digital camera of the mobile device, wherein the set of offers includes the first offer.

3. The method of claim 2, further comprising:

determining a merchant of the first offer and a benefit provided by the first offer via optical character recognition.

4. The method of claim 1, further comprising:

communicating, by the mobile device, with a portal of a transaction handler to receive the data representing the set of offers associated with the user of the mobile device.

5. The method of claim 1, further comprising:

receiving a selection of an advertisement identifying a first offer; and

storing data associating the first offer with the user of the mobile device.

6. The method of claim 5, further comprising:

presenting an interface in response to the selection; and

receiving in the user interface an identification of the user to store the data associating the first offer with the user of the mobile device.

7. The method of claim 1, further comprising:

identifying a subset of the offers based on travel directions from a current location of the mobile device to merchants of the offers and a direction identified by the orientation of the mobile device;

wherein the presentation is for the subset of the offers.

8. The method of claim 7, wherein the presentation is based on a magnitude of benefits from the subset of the offers.

9. The method of claim 7, wherein the presentation is based on a number of offers in the subset.

10. The method of claim 7, wherein the presentation includes an audio signal generated based on one of:

a magnitude of benefits from the subset of the offers; and

a number of offers in the subset.

11. The method of claim 7, wherein the presentation includes a rolling screen presentation of offers in the subset.

12. The method of claim 7, wherein the presentation includes presenting one or more of offers in the subset via virtual reality.

13. The method of claim 7, wherein the presentation includes a game generated in accordance with a predetermined set of rules to encourage the user of the mobile device to visit merchants of offers in the subset.

14. The method of claim 13, wherein the game directs the user to visit the merchants of offers in the subset.

15. The method of claim 13, further comprising:

identifying an offer for the user of the mobile device; and

presenting the offer as a reward in the game.

16. The method of claim 15, further comprising:

communicating with a portal of a transaction handler to identify the offer presented as a reward in the game based on transaction data of the user.

17. A non-transitory computer storage medium storing instructions configured to instruct a mobile device to:

store, in the mobile device, data representing a set of offers, each of the offers associated with a merchant and having a benefit redeemable after a transaction between a user of the mobile device and the merchant;

determine, by the mobile device, an orientation of the mobile device; and

provide, by the mobile device, a presentation of at least a portion of the set of offers based on the orientation of the mobile device and locations of merchants associated with the offers.

18. A mobile device having at least one microprocessor and memory storing instructions configured to instruct the at least one microprocessor to perform operations, the mobile device comprising:

memory storing data representing a set of offers, each of the offers associated with a merchant and having a benefit redeemable after a transaction between a user of the mobile device and the merchant; and

a directional compass component configured to determine a orientation of the mobile device; and

a rendering component configured to provide a presentation of at least a portion of the set of offers based on the orientation of the mobile device and locations of merchants associated with the offers.

19. The mobile device of claim 18, further comprising:

a digital camera, wherein after an image of an advertisement is captured via the digital camera, the mobile device is configured to identify a first offer presented in the advertisement, including a merchant of the first offer and a benefit of the first offer.

20. The mobile device of claim 18, wherein the rendering component is configured to inform the user of the mobile device about available offers identified based on a travel direction identified by the orientation of the mobile device.