System for Advertising Revenue Generation
First Claim
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1. An IFE system comprising:
- an audio visual system comprising a video device for presentation of a video program and an audio device for presentation of an audio program;
a control for choosing the video and audio programs for presentation to a passenger;
an advertisement presented to the passenger along with the presentation of the chosen audio or video program;
a media server having a processor and a storage unit containing the audio and video programs;
a communication channel for transmitting the audio and video programs from the media server to the audio visual system;
a data warehouse capturing all information about the customer a requested act presented in the advertisement to be performed by the passenger; and
a recording system that captures a record comprising the passenger identity, the identity of the advertisement presented to the passenger, the requested act information, and the information about the performance of the requested act; and
a database having the record.
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Abstract
The present invention is an in flight entertainment system (IFE system) for generating additional revenue that a) communicates advertising content along with some requested act for that advertisement to an airline passenger; b) records information about the performance of the requested act by the passenger and c) rewards the passenger with some type incentive for performing the requested act while allowing for an additional revenue to be generated from the advertiser who pays an additional fee for the effectiveness of the advertisement in generating the passenger'"'"'s requested act performance.
14 Citations
20 Claims
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1. An IFE system comprising:
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an audio visual system comprising a video device for presentation of a video program and an audio device for presentation of an audio program; a control for choosing the video and audio programs for presentation to a passenger; an advertisement presented to the passenger along with the presentation of the chosen audio or video program; a media server having a processor and a storage unit containing the audio and video programs; a communication channel for transmitting the audio and video programs from the media server to the audio visual system; a data warehouse capturing all information about the customer a requested act presented in the advertisement to be performed by the passenger; and a recording system that captures a record comprising the passenger identity, the identity of the advertisement presented to the passenger, the requested act information, and the information about the performance of the requested act; and a database having the record. - View Dependent Claims (2, 3, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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4. The IFE system of claim I wherein the requested act comprises the passenger presenting identifying information in the performance of a post-deplaning requested act;
- and wherein the audio visual system is on a wireless device connected to a wireless network on board an aircraft.
- View Dependent Claims (5)
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20. A method of generating additional revenue with a system comprising steps of:
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identifying a passenger; presenting an advertisement to the passenger along with an video or audio program, wherein the advertisement contains a requested act for the passenger to perform; identifying the passenger along with the presented advertisement, the requested act, and performance of the requested act; providing an incentive for the passenger to perform the requested act; and assessing a fee to the advertiser for the performance of the requested act.
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Specification