AUTOMATIC ADAPTIVE CONTENT DELIVERY

• US 20130238580A1
• Filed: 03/12/2012
• Published: 09/12/2013
• Est. Priority Date: 03/12/2012
• Status: Active Grant

• Current Assignee: Oracle International Corporation (Oracle Corporation)
• Original Assignee: Oracle International Corporation (Oracle Corporation)
• Inventors: D'ORAZIO PEDRO DE MATOS, Lucio
• Granted Patent: US 8,996,519 B2
• Time in Patent Office: Days
• US Class Current: 707/705
• CPC Class Codes: G06F 16/40 of multimedia data, e.g. slideshows comprising image and additional audio data retrieval of still image data G06F16/50; retrieval of audio data G06F16/60; retrieval of video data G06F16/70
• CPC Class Codes: G06F 16/483 using metadata automatically derived from the content

Abstract

A system for adaptively delivering digital information to a user retrieves the digital information, which is comprised of a plurality of segments arranged in sequential order, each segment comprising one or more options, and each option presenting content of the segment in a different way from other options of the segment. The system selects from each segment an option likely to be the most suitable for the user, and delivers the selected option for each segment to the user in the sequential order. The system receives feedback on at least one of the options delivered to the user.

Claims

1. A non-transitory computer readable medium having instructions stored thereon, wherein the instructions, when executed by a processor, cause the processor to adaptively deliver digital information to a user, comprising:

retrieving the digital information comprised of a plurality of segments arranged in sequential order, each segment comprising one or more options, each option presenting content of the segment in a different way from other options of the segment;

selecting an option for the user for each segment;

delivering the selected option for each segment to the user in the sequential order; and

receiving feedback on at least one of the options delivered to the user.

2. The non-transitory computer readable medium of claim 1, further comprising analyzing personal information of the user, wherein the selecting the option for each segment is based at least in part on the personal information.

3. The non-transitory computer readable medium of claim 2, wherein the personal information comprises at least one of:

the user'"'"'s preferences, age, sex, language, location, disabilities, nationality, educational level, skill level, interest level, familiarity with the topics, goals or product/service purchase history.

4. The non-transitory computer readable medium of claim 2, further comprising analyzing historical data of a plurality of users, wherein the selecting the option for each segment is based at least in part on the personal information and the historical data.

5. The non-transitory computer readable medium of claim 4, wherein the historical data comprises feedback on a plurality of options delivered to the plurality of users.

6. The non-transitory computer readable medium of claim 5, wherein the historical data further comprises the feedback on at least one option delivered to the user.

7. The non-transitory computer readable medium of claim 1, wherein the digital information comprises content for at least one of:

an online course, an online presentation, an online promotion, an online assistance service, or an online commercial transaction.

8. The non-transitory computer readable medium of claim 7, wherein the plurality of segments for the online course correspond to a plurality of chapters.

9. The non-transitory computer readable medium of claim 7, wherein the online commercial transaction comprises an online reservation, and the plurality of segments for the online reservation correspond to a plurality reservation items.

10. The non-transitory computer readable medium of claim 7, wherein the plurality of segments for the online assistance service correspond to a plurality of steps to fix an error or problem.

21. The non-transitory computer readable medium of claim 1, further comprising analyzing historical data of a plurality of users, wherein the selecting the option for each segment is based at least in part on the feedback and the historical data.

11. A method for adaptively delivering digital information to a user, the method comprising:

retrieving the digital information comprised of a plurality of segments arranged in sequential order, each segment comprising one or more options, each option presenting content of the segment in a different way from other options of the segment;

selecting, using a computing device, an option for the user for each segment;

delivering the selected option for each segment to the user in the sequential order via a communication channel; and

receiving feedback on at least one of the options delivered to the user via the communication channel.

12. The method of claim 11, wherein the selecting comprises:

collecting personal information of the user;

collecting historical data of a plurality of other users; and

analyzing the personal information and the historical data to select the most suitable option for the user.

13. The method of claim 12, wherein the personal information comprises at least one of:

the user'"'"'s preferences, age, sex, language, location, disabilities, nationality, educational level, skill level, interest level, familiarity with the topics, goals or product/service purchase history.

14. The method of claim 12, wherein the historical data comprises:

feedback on the options delivered to the plurality of other users; and

the feedback on at least one the options delivered to the user.

15. The method of claim 11, wherein the digital information comprises at least one of:

content for an online course, an online presentation, an online promotion, an online assistance service, or online commercial transaction.

22. The method of claim 11, further comprising analyzing historical data of a plurality of users, wherein the selecting the option for each segment is based at least in part on the feedback and the historical data.

16. A system for adaptively delivering digital information to a user, comprising:

a processor; and

a computer readable medium coupled to the processor and storing instructions, which, when executed by the processor, cause the processor to;

retrieve the digital information comprised of a plurality of segments arranged in sequential order, each segment comprising one or more options, each option presenting content of the segment in a different way from other options of the segment;

select an option for the user for each segment;

deliver the selected option for each segment to the user in the sequential order; and

receive feedback on at least one of the options delivered to the user.

17. The system of claim 16, wherein the instructions, when executed by the processor, further cause the processor to:

collect personal information of the user;

collect historical data of a plurality of users; and

analyze the personal information and the historical data to select the most suitable option for the user.

18. The system of claim 17, wherein the personal information comprises at least one of:

the user'"'"'s preferences, age, sex, language, location, disabilities, nationality, educational level, skill level, interest level, familiarity with the topics, goals or product/service purchase history.

19. The system of claim 17, wherein the historical data comprises:

feedback on the digital information delivered to the plurality of users; and

the feedback on at least one of the options delivered to the user.

20. The system of claim 16, wherein the digital information comprises at least one of:

content for an online course, an online presentation, an online promotion, an online assistance service, or an online commercial transaction.