SYSTEMS AND METHODS FOR PERSONALIZATION AND ENGAGEMENT BY PASSIVE CONNECTION

• US 20130238979A1
• Filed: 03/11/2013
• Published: 09/12/2013
• Est. Priority Date: 03/09/2012
• Status: Active Grant

• Current Assignee: AgileQR, Inc.
• Original Assignee: AgileQR, Inc.
• Inventors: Sayers, Foster Joseph III, Ho, Albert
• Granted Patent: US 9,613,014 B2
• Time in Patent Office: Days
• US Class Current: 715/234
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06F 16/9554 by using bar codes
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06F 40/166 Editing, e.g. inserting or deleting

Abstract

The present invention is a system and method for personalization and engagement by passive connection. A unique connection, a unique campaigner landing page and a unique constituent landing page are first provisioned in a connections database. Data that is sourced from the campaigner landing page is then associated with the unique connection. The constituent landing page is then personalized in response to a combination of the data just received and the data already collected at that point in the unique connection. Then data that is sourced from the constituent landing page by passive connection is associated with the unique connection. The constituent landing page is then further personalized in response to a combination of the data collected from the campaigner landing page, the data collected from the constituent landing page and the data in the unique connection.

Claims

1. A method for serving personalized media to and engaging with a constituent, comprising:

provisioning a unique connection, a unique campaigner landing page and a unique constituent landing page in a connections database;

associating with said unique connection a first constituent datum in said connections database, said first constituent datum received through the campaigner landing page;

personalizing said constituent landing page in response to a combination of said unique connection and said first constituent datum;

associating with said unique connection a second constituent datum in said connections database, said second constituent datum received through the constituent landing page by passive connection; and

further personalizing said constituent landing page in response to a combination of said unique connection, said first datum and said second datum.

2. The method of claim 1, further comprising the step of:

generating a unique code that represents said unique connection, which when followed, serves said unique constituent landing page.

3. The method of claim 2, further comprising the step of:

printing said unique code on a print media.

4. The method of claim 1, wherein passive connection is an omission of a login session.

5. The method of claim 1, further comprising the step of:

redirecting a request for said constituent landing page to a separate web document.

6. The method of claim 1, wherein personalizing said constituent landing page comprises serving content on said constituent landing page in a personalized order in response to said combination of said unique connection and said first constituent datum;

and wherein further personalizing said constituent landing page comprises serving media on said constituent landing page in a further personalized order in response to said combination of said unique connection, said first datum and said second datum.

7. The method of claim 1, further comprising the step of:

reordering content on said constituent landing page into a personalized order.

8. The method of claim 1, further comprising the step of:

determining a constituent engagement level in response to said combination of said unique connection, said first datum and said second datum.

9. A system for serving personalized media to and engaging a constituent, comprising:

one or more memories for storing program code;

one or more communication links to a database; and

one or more processors, operatively connected to the one or more memories, for executing the stored program code, which when executed causes the system to perform a process comprising the steps of;

provisioning a unique connection, a unique campaigner landing page and a unique constituent landing page in a connections database;

associating with said unique connection a first constituent datum in said connections database, said first constituent datum received through the campaigner landing page;

personalizing said constituent landing page in response to a combination of said unique connection and said first constituent datum;

associating with said unique connection a second constituent datum in said connections database, said second constituent datum received through the constituent landing page by passive connection; and

further personalizing said constituent landing page in response to a combination of said unique connection, said first datum and said second datum.

10. The system of claim 9, wherein the stored program code when executed further causes the system to perform the step of:

generating a unique code that represents said unique connection, which when followed, serves said unique constituent landing page.

11. The system of claim 10, wherein the stored program code when executed further causes the system to perform the step of:

printing said unique code on a print media.

12. The system of claim 9, wherein passive connection is an omission of a login session.

13. The system of claim 9, wherein the stored program code when executed further causes the system to perform the step of:

redirecting a request for said constituent landing page to a separate web document.

14. The system of claim 9, wherein personalizing said constituent landing page comprises serving content on said constituent landing page in a personalized order in response to said combination of said unique connection and said first constituent datum;

and wherein further personalizing said constituent landing page comprises serving content on said constituent landing page in a further personalized order in response to said combination of said unique connection, said first datum and said second datum.

15. The system of claim 9, wherein the stored program code when executed further causes the system to perform the step of:

reordering content on said constituent landing page into a personalized order.

16. The system of claim 9, wherein the stored program code when executed further causes the system to perform the step of:

determining a constituent engagement level in response to said combination of said unique connection, said first datum and said second datum.

17. A method for serving personalized media to and engaging a constituent, comprising:

displaying a unique constituent landing page to at least one constituent, said constituent landing page personalized for said constituent and said constituent led to said constituent landing page using a leave-behind;

processing a constituent action taken by said constituent on said constituent landing page by passive connection; and

recommending at least one campaigner action for further personalizing said constituent landing page in response to said constituent action.

18. The method of claim 17, further comprising the step of:

displaying a unique campaigner landing page to at least one campaigner in response to an action taken by said campaigner on said constituent landing page.

19. The method of claim 17, further comprising the step of:

processing an editing action taken by said campaigner on said campaigner landing page that further personalizes said constituent landing page.