SYSTEMS AND METHODS FOR USING INTERACTIVE CONTENT TO INCREASE VIEWERSHIP

• US 20130239140A1
• Filed: 03/09/2012
• Published: 09/12/2013
• Est. Priority Date: 03/09/2012
• Status: Active Grant

• Current Assignee: Ralph Demirtshian, Reuben D.Nathan
• Original Assignee: Ralph Demirtshian, Reuben D.Nathan
• Inventors: Demirtshian, Ralph, Nathan, Reuben D.
• Granted Patent: US 8,561,099 B2
• Time in Patent Office: Days
• US Class Current: 725/37
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/4758 for providing answers, e.g. voting
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/4784 receiving rewards

Abstract

Various embodiments of the present disclosure are directed to methods and systems for increasing viewership of video content. Video content may be provided for viewing by a plurality of users. Interactive content may be associated with the video content and delivered for viewing by the plurality of users. The interactive content may request a response from the users, and one or more reward levels may be assigned to each responding user.

Claims

1. A method for increasing viewership of advertisements comprising:

providing an advertisement from a server-based system for viewing by a plurality of users;

associating interactive content with the advertisement;

delivering the interactive content for viewing by the plurality of users after an end of the advertisement, the interactive content requesting a response from the plurality of users;

receiving responses submitted from at least a portion of the plurality of users; and

assigning one or more reward levels to each responding user;

wherein at least one reward level comprises allowing at least one responder to participate live via a webcam in a live national television or Internet broadcast.

2. The method of claim 1, wherein the one or more reward levels comprise discounts on the purchase of a product or service.

3. The method of claim 2, wherein the discounts range from about 1 percent to about 100 percent.

5. The method of claim 1, further comprising associating the interactive content based on a subject matter of the advertisement.

6. The method of claim 1, further comprising:

providing the advertisement during a presentation of a second video content; and

associating the interactive content based on a subject matter of the second video content.

7. The method of claim 1, further comprising delivering a reply to each responding user.

8. The method of claim 7, wherein the reply comprises the reward level assigned to the responding user.

9. The method of claim 8, wherein the reply comprises instructions for redeeming the reward.

10. The method of claim 9, wherein the instructions comprise an Internet address for a web site, login information for the web site, and an alphanumeric confirmation code to be entered at the web site.

11. The method of claim 7, wherein the reply comprises a text message, an email message, a message displayed on a video display device, a message sent through a social media website, or a telephone call.

12. The method of claim 1, wherein the interactive content comprises a trivia question.

13. The method of claim 12, further comprising:

ranking the responses based on whether the response is a correct answer to the trivia question and an elapsed time for submitting the response; and

assigning the one or more reward levels based on the result of the ranking.

14. The method of claim 1, wherein the interactive content comprises a game of chance.

15. The method of claim 1, wherein the interactive content comprises a game of skill, wherein the game of skill utilizes manual dexterity of a user in a competitive video game setting.

16. The method of claim 1, wherein the responses received from at least a portion of the plurality of the users comprises a pre-recorded video response received over a network from a user.

17. The method of claim 1, further comprising assigning the one or more reward levels based on an elapsed time for submitting the response.

19. The method of claim 1, further comprising:

receiving a first response from at least a portion of the plurality of users in response to the interactive content delivered during a first episode of a series of video episodes;

assigning a first value to each of the first responses;

receiving a second response from at least a portion of the plurality of users in response to the interactive content delivered during a second episode of the series of video episodes;

assigning a second value to each of second responses;

calculating a cumulative value based on at least the first and second values; and

assigning the one or more reward levels to each responding user based on the cumulative value.

20. The method of claim 2, further comprising communicating the reward level assigned to one or more of the responding users to a provider of the product or service.

21. The method of claim 1, further comprising:

gathering marketing data comprising one or more of demographic information on the responding users, the reward level assigned to the responding users, and whether the responding users redeemed the reward; and

communicating the marketing data to a provider of the product or service.

22. The method of claim 1, further comprising:

selecting a video content based on an analysis of the responses; and

providing the video content from the server-based system for viewing by the plurality of users.

4. (canceled)

18. (canceled)

23. A system for increasing viewership of advertisements, comprising:

a first media server configured to provide an advertisement to a plurality of users;

an application server configured to associate interactive content with the advertisement, the interactive content adapted to request a response from the plurality of users;

a second media server configured to provide the interactive content to the plurality of users during the advertisement;

a communications server configured to receive responses from at least a portion of the plurality of users in response to the interactive content, the responses comprising a pre-recorded image transmitted over a network to the communications server;

one or more processors configured to;

assign one or more reward levels to each responding user, at least one of the reward levels corresponding to a discount on the purchase of a product or service; and

wherein at least one reward level comprises allowing at least one user to participate live via a webcam in a live national television or Internet broadcast;

gather marketing data on each responding user comprising demographics, assigned reward level, and redemption status of the assigned reward; and

one or more storage media to store the advertisement, interactive content, and marketing data.

24. The system of claim 23, wherein the communications server is further configured to:

deliver a reply to each responsive user, the reply comprising the assigned reward level; and

deliver at least a portion of the marketing data to a supplier of the product or service.

25. The system of claim 23, wherein the application server is further configured to associate interactive content with video content based on a subject matter of the video content.

26. The system of claim 25, wherein a subject matter of the interactive content is essentially the same as a subject matter of the video content.

27. The system of claim 25, wherein the application server associates a trivia question as the interactive content, the trivia question having essentially the same subject matter as the video content.

28. A non-transitory computer readable storage medium having embodied thereon a program, the program being executed by a processor to perform a method for increasing the viewership of advertisements, the method comprising:

pre-registering a plurality of users for eligibility to submit responses in response to video content;

providing an advertisement for viewing by the plurality of users;

providing the video content for viewing after an end of the advertisement, the video content requesting a response from the pre-registered plurality of users;

receiving responses submitted from at least a portion of the pre-registered plurality of users in response to the video content, the responses comprising a pre-recorded image transmitted over a network to the communications server;

ranking the responses based on whether the response is a desired response and an elapsed time for submitting the response; and

assigning one or more reward levels to each response based on the ranking; and

wherein at least one reward level comprises allowing at least one user to participate live via a webcam in a live national television or Internet broadcast.

29. The non-transitory computer readable storage medium of claim 28, wherein the reward level comprises a free product or service, or a discount on the purchase of a product or service.

30. The non-transitory computer readable storage medium of claim 28, further comprising sending a reply to the responding users comprising the reward level assigned to the response and instructions for redeeming the reward.

31. The non-transitory computer readable storage medium of claim 28, further comprising:

associating the response to the video content with an Internet service provider account information for the responding user; and

pre-populating a reward redemption form with at least a portion of the account information.

32. A method for increasing viewership of advertisements comprising:

producing video content comprising an advertisement;

producing interactive content for display after an end of the video content, the interactive content comprising a request for a response from a plurality of viewers of the video content;

receiving responses and assigning one or more reward levels to each responding viewer, wherein the responses received from at least a portion of the plurality of viewers comprises a pre-recorded video response received over a network;

sending a reply to the at least a portion of the plurality of viewers, the reply indicating the one or more reward levels assigned to the responding viewer;

wherein the reply comprises an email message, a message sent through a social media website, or a telephone call; and

wherein at least one of the reward levels comprises the pre-recorded video response being broadcasted.

33. The method of claim 32, wherein the interactive content is a trivia question, and the response is an answer to the trivia question.

34. The method of claim 32, further comprising gathering marketing data on each responding viewer, and reporting at least a portion of the marketing data to a supplier of the product or service.

35. The method of claim 32, further comprising broadcasting the video content during or following a television broadcast program.

36. The method of claim 35, wherein a subject matter of the interactive content relates to a subject matter of the television broadcast program.

37. The method of claim 32, further comprising broadcasting the video content during or following a live Internet broadcast.