SYSTEMS AND METHODS FOR DELIVERY TECHNIQUES OF CONTEXTUALIZED SERVICES ON MOBILE DEVICES

• US 20130241952A1
• Filed: 03/15/2013
• Published: 09/19/2013
• Est. Priority Date: 03/15/2012
• Status: Active Grant

• Current Assignee: Daniel Mason, Jason Richman, Jim Smith, Kevin Tung, Preethy Vaidyanathan, Raymond Chan, Sami Ali Adib, Timon Chiang
• Original Assignee: Daniel Mason, Jason Richman, Jim Smith, Kevin Tung, Preethy Vaidyanathan, Raymond Chan, Sami Ali Adib, Timon Chiang
• Inventors: Richman, Jason, Mason, Daniel, Chiang, Timon, Vaidyanathan, Preethy, Tung, Kevin, Chan, Raymond, Adib, Sami Ali, Smith, Jim
• Granted Patent: US 9,760,541 B2
• Time in Patent Office: Days
• US Class Current: 345/619
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06F 40/10 Text processing natural language analysis G06F40/20; semantic analysis G06F40/30; processing or translation of natural language G06F40/40
• CPC Class Codes: G06Q 30/00 Commerce

Abstract

The present solution provides a variety of delivery techniques for delivering contextualization services to augment content and advertisement to display within content being viewed on a page on a mobile device. The present solution is directed to using any one or more innovative delivery techniques to prompt the user to augmented content and/or advertisements at the point of a user viewing content on a mobile device, such as while a user is scrolling through textual content of a web page on their mobile device. These innovative delivery techniques provide triggering points on the limited screen of mobile devices to deliver contextualized content and/or advertisement on the display of the mobile device.

Claims

1. A method for providing a display trigger to display augmented content for a keyword of a page on a mobile device, the method comprising:

(a) transmitting, by an agent executing on a mobile device, via a network to a contextualization service a portion of content of a page being loaded by a browser on the mobile device;

(b) receiving, by the agent responsive to transmitting the portion of content, from the contextualization service, identification of a keyword in the portion of content and a display trigger to be mapped to the keyword, the display trigger to be displayed with the keyword on the page and selectable, via touch screen, to display augmented content for the keyword;

(c) detecting, by the agent, that the keyword on the page has moved into a location within a predetermined viewable area, established by the agent, of a display of the mobile device and has been idle in the location for at least a predetermined time period;

(d) displaying, by the agent responsive to the detection, the display trigger in association with the keyword on the page;

(e) identifying, by the agent responsive to the display trigger being selected, the keyword mapped to the display trigger; and

(f) displaying, by the agent responsive to identifying the keyword, the augmented content for the keyword.

2. The method of claim 1, wherein step (a) further comprises identifying, by the agent in the page being loaded, one or more paragraphs of text for the portion of content.

3. The method of claim 1, wherein step (a) further comprises determining, by the contextualization service, an advertiser from a plurality of advertisers based on analyzing the portion of content received from the agent.

4. The method of claim 1, wherein step (b) further comprises receiving, by the agent, from the contextualization service, the display trigger comprising graphical elements that represent a brand of an advertiser, wherein the display trigger is to be displayed at least partially over the keyword.

5. The method of claim 1, wherein step (b) further comprises receiving, by the agent, from the contextualization service, a type of augmented content to be displayed responsive to the display trigger.

6. The method of claim 1, wherein step (c) further comprises detecting, by the agent, the keyword has been scrolled into the location within the predetermined viewable area comprising an area below a predetermined distance from a top of the display and above a predetermined distance from the bottom of the display.

7. The method of claim 1, wherein step (d) further comprises displaying, by the agent, the display trigger over or near the keyword, the display trigger comprising an active area upon receipt of a touch via the touch screen triggers an event processed by the agent.

8. The method of claim 7, wherein step (e) further comprises detecting, by the agent, a touch via the touch screen at a location of the display corresponding to the active area of the display trigger.

9. The method of claim 7, wherein step (e) further comprises determining, by the agent, which keyword is mapped to the display trigger that has been touched.

10. The method of claim 1, wherein step (f) further comprises displaying, by the agent, the augmented content in accordance with a type of augmented content received from the contextualization service.

11. A system for providing a display trigger to display augmented content for a keyword of a page on a mobile device, the system comprising:

an agent executable on a mobile device configured to transmit via a network to a contextualization service a portion of content of a page being loaded by a browser on the mobile device and responsive to the transmission receive from the contextualization service identification of a keyword in the portion of content and a display trigger to be mapped to the keyword, wherein the display trigger is configured to be displayed with the keyword on the page and selectable, via touch screen, to display the augmented content for the keyword;

wherein the agent is configured to detect that the keyword on the page has moved into a location within a predetermined viewable area, established by the agent, of a display of the mobile device and has been idle in the location for at least a predetermined time period;

wherein responsive to the detection, the agent is configured to display the display trigger in association with the keyword on the page; and

wherein responsive to the display trigger being selected, the agent is configured to identify the keyword mapped to the display trigger and display the augmented content for the keyword.

12. The system of claim 11, wherein the agent is configured to identify in the page being loaded, one or more paragraphs of text for the portion of content.

13. The system of claim 11, wherein the contextualization service is configured to determine an advertiser from a plurality of advertisers based on analyzing the portion of content received from the agent.

14. The system of claim 11, wherein the agent is configured to receive from the contextualization service the display trigger comprising graphical elements that represent a brand of an advertiser, wherein the display trigger is to be displayed at least partially over the keyword.

15. The system of claim 11, wherein the agent is configured to receive from the contextualization service, a type of augmented content corresponding to the display trigger.

16. The system of claim 11, wherein the agent is configured to detect that the keyword has been scrolled into the location within the predetermined viewable area comprising an area below a predetermined distance from a top of the display and above a predetermined distance from the bottom of the display.

17. The system of claim 11, wherein the agent is configured to display the display trigger over or near the keyword, the display trigger comprising an active area upon detection of a touch via the touch screen triggers an event processed by the agent.

18. The system of claim 17, wherein the agent is configured to detect a touch via the touch screen at a location of the display corresponding to the active area of the display trigger.

19. The system of claim 17, wherein the agent is further configured to display augmented content as a footer on top of and within boundaries of an image on the page.

20. The system of claim 11, wherein the agent is configured to display the augmented content in accordance with the type of augmented content received from the contextualization service.