Systems and Methods for Tailoring Marketing
First Claim
1. A method comprising:
- offering, by a computer-based system for rewarding a consumer, a reward to a consumer on a condition that the consumer check in with a merchant; and
checking in, by the computer-based system, the consumer in response to a transaction with the merchant.
1 Assignment
0 Petitions
Accused Products
Abstract
The systems and methods described herein may be used to recommend an item to a consumer. The methods may comprise determining, based on a collaborative filtering algorithm, a consumer relevance value associated with an item, and transmitting, based on the consumer relevance value, information associated with the item to a consumer. A collaborative filtering algorithm may receive as an input at least one of: a transaction history associated with the consumer, a demographic of the consumer, a consumer profile, a type of transaction account, a transaction account associated with the consumer, a period of time that the consumer has held a transaction account, a size of wallet, a share of wallet, and/or the like. The method may further comprise generating a ranked list of items based upon a plurality of consumer relevance values, transmitting a ranked list of items to a consumer, and/or re-ranking a ranked list of items based upon a merchant goal.
-
Citations
23 Claims
-
1. A method comprising:
-
offering, by a computer-based system for rewarding a consumer, a reward to a consumer on a condition that the consumer check in with a merchant; and checking in, by the computer-based system, the consumer in response to a transaction with the merchant. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 11, 12, 13, 14, 15, 16)
-
-
10. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a computer-based system for rewarding a consumer, cause the computer-based system to be capable of performing operations comprising:
-
offering, by the computer-based system, a reward to a consumer on a condition that the consumer check in with a merchant; and checking in, by the computer-based system, the consumer in response to a transaction with the merchant.
-
-
17. A system comprising:
-
a processor for rewarding a consumer, a tangible, non-transitory memory configured to communicate with the processor, the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to be capable of performing operations comprising; offering, by the processor, a reward to a consumer on a condition that the consumer check in with a merchant; and checking in, by the processor, the consumer in response to a transaction with the merchant. - View Dependent Claims (18, 19, 20, 21, 22, 23)
-
Specification