ONLINE ADVERTISING METHOD USING A FREE ADVERTISING WEBSITE

• US 20130246163A1
• Filed: 11/24/2011
• Published: 09/19/2013
• Est. Priority Date: 11/24/2010
• Status: Abandoned Application

• Current Assignee: Sung-Wan Kim
• Original Assignee: Sung-Wan Kim
• Inventors: Kim, Sung-wan
• Application Number:
  US13/989,057
• Publication Number:
  US 20130246163A1
• Time in Patent Office: Days
• US Class Current: 705/14.44
• CPC Class Codes: G06Q 30/0245 Surveys

Abstract

Provided is a method of online advertising using a free advertising website, including: a first step of enabling the free advertising website to join as a member using a user terminal; a second step of accessing the free advertising website, checking the advertisement posted on the first page of the website, and executing either an advertisement posting category or an advertisement search category using the user terminal; a third step of, if the advertisement posting category is selected, being activated as an advertisement provider, posting an advertisement, and paying points for the posted advertisement and questionnaire on the advertisement; and a fourth step of, if the advertisement search category is selected, being activated as an advertisement viewer, searching advertisements, executing and viewing the found advertisement, answering the questionnaire on the advertisement, and getting points for viewing the advertisement and answering the questionnaire.

Claims

1. An online advertising method using a free advertising website, comprising:

a first step (S1) of allowing a user to register to the free advertising website (10) using a user terminal (20) in order to provide or receive an advertisement;

a second step (S2) of allowing the user to check an advertisement posted on a first page of the website after the user accesses the free advertising website (10), and execute any one of an advertisement posting category and an advertisement search category provided from the free advertising website (10) using the user terminal (20);

a third step (S3) of allowing the user to be activated as an advertisement provider (30) when the user selects the advertisement posting category so as to post the advertisement and questionnaire for the advertisement, subtracting from their own points by points corresponding to the posted advertisement and the questionnaire and then storing the subtracted result in a database, and automatically storing the posted advertisement in a personal blog; and

a fourth step (S4) of allowing the user to be activated as an advertisement viewer (40) to search for advertisements when the user selects the advertisement search category, accumulating points when the user replays and views the searched advertisement, and then participates and completes the questionnaire for the advertisement, storing statistical data obtained by the viewed advertisement and the questionnaire in the database, and scrapping data obtained by the viewed advertisement and the questionnaire in the personal blog.

2. The method of claim 1, wherein the advertisement posted on the first page of the website in the second step (S2) is exclusively advertised on an entire screen, or is advertised on three screens split into a center screen, a right and a left screens of the entire screen, the exclusive advertisement is offered to all members accessed to the free advertising website (10) as a full-screen advertisement, the split advertisements include a center screen to which the advertisement is offered to members of all areas, one screen of the screens to which the advertisement of the area where the advertisement viewer (40) accessed is offered, and the other screen of the screens to which the advertisement of a sub-area of the area of the one screen of the screens is offered.

3. The method of claim 1, wherein the third step (S3) includes a step 3-1 (S3-1) of allowing the user to set an advertising area, a time zone, and keywords in the advertisement posting category using the user terminal (20);

a step 3-2 (S3-2) of setting an additional questionnaire to receive an input of the questionnaire for the advertisement from the advertisement viewer (40) after the user views the set advertisement, and setting points rewarded corresponding to the questionnaire and points rewarded for allowance to be joined in a friend of the advertisement viewer (40);

a step 3-3 (S3-3) of storing information on the posted advertisement in the personal blog when checking the point subtraction subtracted by the points corresponding to the advertisement posting and the additional questionnaire in a point category and then storing the subtracted result in the database; and

a step 3-4 (S3-4) of notifying members who wish to receive the advertisement when the advertisement provider (30) posts the advertisement in the personal blog among the advertisement viewers (40) registered as a friend of the advertisement provider (30) or members who wish to receive the advertisement when the advertisement including a keyword is posted in the personal blog among members who set the advertisement and questionnaire content as the keyword using a private message, e-mail, or a cell phone text message and automatically scrapping the advertisement content when the advertisement is posted.

4. The method of claim 1, wherein the fourth step (S4) includes a step 4-1 (S4-1) of allowing the user to search for the advertisements according to a region, a time zone, and keywords in the advertisement search category using the user terminal (20);

a step 4-2 (S4-2) of accumulating the points corresponding to the questionnaire participation after viewing the searched advertisement and allowance to be joined in a friend of the advertisement provider (30);

a step 4-3 (S4-3) of checking the point accumulation corresponding to the advertisement viewing, the questionnaire participation, and allowance to be joined in friend lists in the point category;

a step 4-4 (S4-4) of gathering the result of questionnaire participation in the statistics category and then storing the result in the database; and

a step 4-5 (S4-5) of storing history on the searched advertisement and information on allowance to be joined in friend lists of the advertisement provider (30) in the personal blog.

5. The method of claim 1, wherein in the main advertisement, which is viewed at the time of accessing the free advertising website (10), the advertising area, date, and time are selected on a first-come-first served basis among the advertisement providers (30) who posts the advertisement, or a reference point is set and priority is given to the advertisement provider (30) who requests to pay the maximum point by an auction.

6. The method of claim 4, wherein the statistical data on the questionnaire completed by the advertisement viewer (40) is provided to the advertisement provider (30) who posts the advertisement and the members who set the automatically scrapping among the members participated to the questionnaire for the advertisement, simple statistical data on the total questionnaire stored in the database of the free advertising website (10) and a statistical data obtained by analyzing the plurality of simple statistical data with a plurality of statistical methods, and reproducing and reprocessing data according to industry, product, class of person completing the questionnaire, time period, or area is provided for free or at a charge to all members and advertisers using online media, and the members who wish to receive the statistical data are notified that the statistical data has been posted using a private message, e-mail, or a cell phone text message.