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SYSTEM AND METHOD FOR DELIVERING ONLINE ADVERTISEMENTS

  • US 20130246173A1
  • Filed: 03/15/2012
  • Published: 09/19/2013
  • Est. Priority Date: 03/15/2012
  • Status: Active Grant
First Claim
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1. A method of coordinating delivery of a display advertisement with other marketing messages and user actions to a user computer in which a tracking token is stored, comprising the steps of:

  • receiving the tracking token and mapping the tracking token to a unique user identifier (ID), wherein the unique user ID is associated with a specific user record;

    retrieving data associated with the specific user record that relate to past behavior of the user and marketing messages communicated, or scheduled to be communicated, to the user;

    checking the data to determine whether conditions have been met for the user to receive a display advertisement; and

    if the conditions are met, selecting the display advertisement for the user and causing the display advertisement to be delivered to the user.

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