System and Methodology for Dynamic and Targeted Advertising in Vehicles and in Fixed Locations
First Claim
1. A targeted advertising system for managing advertisements displayed in vehicles comprising:
- a central control system, said central control system storing at least one of said advertisements;
at least one dedicated vehicle device located in proximity to one of said vehicles, which said at least one dedicated vehicle device receives said at least one advertisement from said central control system and wherein said at least one dedicated vehicle device displays said at least one advertisement on a visual display;
wherein said at least one advertisement is selected for display on said visual display of one of said at least one dedicated vehicle devices based upon at least one characteristic associated with the said vehicle in proximity to said dedicated vehicle device.
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Abstract
A novel system and methodology for providing targeted advertising in vehicles or in fixed locations. The system is comprised of a centralized system interacting with one or more databases and a plurality of dedicated devices located in vehicles or in fixed locations which communicate with the centralized system to receive ads for display and report vehicle/fixed location data to the centralized system. The centralized system functions to (i) interact with advertisers so that advertisers can make ad buys; (ii) interact with custodians of fixed displays so that they can make their displays available for advertising; (iii) receive vehicle/location data to populate databases with information used to price and allocate available advertising opportunities; (iv) transmit advertising data to displays; and (v) calculate, reconcile, report and/or process payments due from advertisers and payable to custodians of fixed displays.
35 Citations
20 Claims
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1. A targeted advertising system for managing advertisements displayed in vehicles comprising:
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a central control system, said central control system storing at least one of said advertisements; at least one dedicated vehicle device located in proximity to one of said vehicles, which said at least one dedicated vehicle device receives said at least one advertisement from said central control system and wherein said at least one dedicated vehicle device displays said at least one advertisement on a visual display; wherein said at least one advertisement is selected for display on said visual display of one of said at least one dedicated vehicle devices based upon at least one characteristic associated with the said vehicle in proximity to said dedicated vehicle device. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for selectively targeting advertisements for display in vehicles comprising the steps of:
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receiving information from vehicle owners; receiving advertisements from advertisers; receiving advertisement buys from advertisers; and serving said advertisements to a display located proximate to said vehicles. - View Dependent Claims (9, 10, 11, 12)
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13. An advertising system comprising:
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a central control system, said central control system communicating with an advertiser database, an advertisements database and a device custodian database; a plurality of display devices, each of said display devices associated with a device custodian, each of said display devices in communication with said central control system; an advertiser interface permitting advertisers to provide information which is stored in said advertiser database and to make ad buys; a device custodian interface permitting device custodians to provide information which is stored in said device custodian database; an advertisements interface permitting advertisers to provide advertisements which are stored in said advertisements database; and an ad serving engine which selects advertisements for display on selected of said display devices based on said ad buys made by said advertisers and said information provided by said device custodians which is stored in said device custodian database. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification