DYNAMIC CONTENT UPDATING BASED ON USER ACTIVITY

• US 20130246926A1
• Filed: 03/13/2012
• Published: 09/19/2013
• Est. Priority Date: 03/13/2012
• Status: Abandoned Application

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Vemireddy, Nagarjuna R.
• Application Number:
  US13/418,386
• Publication Number:
  US 20130246926A1
• Time in Patent Office: Days
• US Class Current: 715/738
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

A software application is disclosed for updating content for presentation on a user'"'"'s computer. A user'"'"'s activity is monitored to determine one or more portions of the content likely to appeal to the user'"'"'s interests. Techniques such as eye tracking, mouse pointer tracking, time spent on displayed area, etc., may be used to make such determinations. Information within the determined portions may be sent to another computer, such as a web server, where the information can be used to create and/or gather new content based on the information within the determined portions, which is subsequently returned to the sending computer. The content for presentation is updated based on the new content received. The new content can include displays, advertisements, video, and audio.

Claims

1. A method for dynamically updating content for presentation to a user of a computer, the method comprising the steps of:

a computer presenting content to a user;

the computer determining a relevant portion of the content based on user interaction with the relevant portion of the content; and

the computer presenting new content to the user based on the relevant portion of the content.

2. The method of claim 1, wherein the step of the computer determining the relevant portion of the content comprises:

the computer determining a location of a mouse pointer in relation to the presented content; and

the computer determining that content in proximity to the location of the mouse pointer is the relevant portion of the content.

3. The method of claim 1, wherein the step of the computer determining the relevant portion of the content comprises:

the computer determining a location of a user'"'"'s gaze in relation to the presented content; and

the computer determining that content in proximity to the location of the user'"'"'s gaze is the relevant portion of the content.

4. The method of claim 1, wherein the step of the computer determining the relevant portion of the content comprises:

the computer determining one or more words from the presented content for conversion to speech, and in response, determining that the one or more words are the relevant portion of the content.

5. The method of claim 1, wherein the step of the computer determining the relevant portion of the content comprises determining the relevant portion of the content based on one or both of a location of a mouse pointer and a location of a user'"'"'s gaze.

6. The method of claim 1, wherein the new content is selected from the group consisting of:

a webpage, an advertisement, a visual display embedded in a webpage, a visual display in a pop-up window, a video clip, an audio clip, and one or more internet addresses.

7. The method of claim 1, further comprising the steps of:

prior to the step of the computer presenting the new content;

the computer requesting new content from a server computer based on the relevant portion of the content; and

the computer receiving the new content from the server computer.

8. The method of claim 1, wherein the step of the computer presenting the new content comprises the computer presenting the new content in addition to the presented content.

9. The method of claim 1, wherein the step of the computer presenting the new content comprises the computer replacing the presented content with the new content.

10. A computer program product for dynamically updating content for presentation to a user of a computer, the computer program product comprising:

one or more computer-readable tangible storage devices and program instructions stored on at least one of the one or more storage devices, the program instructions comprising;

program instructions to present content to a user;

program instruction to determine a relevant portion of the content based on user interaction with the relevant portion of the content; and

program instructions to present new content to the user based on the relevant portion of the content.

11. The computer program product of claim 10, wherein the program instructions to determine the relevant portion of the content comprise:

program instructions to determine a location of a mouse pointer in relation to the presented content; and

program instructions to determine that content in proximity to the location of the mouse pointer is the relevant portion of the content.

12. The computer program product of claim 10, wherein the program instructions to determine the relevant portion of the content comprise:

program instructions to determine a location of a user'"'"'s gaze in relation to the presented content; and

program instructions to determine that content in proximity to the location of the user'"'"'s gaze is the relevant portion of the content.

13. The computer program product of claim 10, wherein the program instructions to determine the relevant portion of the content comprise:

program instructions to determine one or more words from the presented content for conversion to speech; and

program instructions to determine that the one or more words are the relevant portion of the content.

14. The computer program product of claim 10, wherein the program instructions to determine the relevant portion of the content comprise program instructions to determine the relevant portion of the content based on one or both of a location of a mouse pointer and a location of a user'"'"'s gaze.

15. The computer program product of claim 10, wherein the new content is selected from the group consisting of:

a webpage, an advertisement, a visual display embedded in a webpage, a visual display in a pop-up window, a video clip, an audio clip, and one or more internet addresses.

16. The computer program product of claim 10, further comprising program instructions, stored on at least one of the one or more storage devices, to:

request new content from a server computer based on the relevant portion of the content; and

receive the new content from the server computer.

17. The computer program product of claim 10, wherein the program instructions to present the new content comprises program instructions to present the new content in addition to the presented content.

18. The computer program product of claim 10, wherein the program instructions to present the new content comprises program instructions to replace the presented content with the new content.

19. A computer system for dynamically updating content for presentation to a user of a computer, the computer system comprising:

one or more processors, one or more computer-readable tangible storage devices, and program instructions stored on at least one of the one or more storage devices for execution by at least one of the one or more processors, the program instructions comprising;

program instructions to present content to a user;

program instruction to determine a relevant portion of the content based on user interaction with the relevant portion of the content; and

program instructions to present new content to the user based on the relevant portion of the content.

20. The computer system of claim 19, wherein the program instructions to determine the relevant portion of the content comprise program instructions to determine the relevant portion of the content based on one or both of a location of a mouse pointer and a location of a user'"'"'s gaze.