METHOD AND APPARATUS FOR ASSOCIATING BRAND ATTRIBUTES WITH A USER
First Claim
1. A method comprising facilitating a processing of and/or processing, by a processor, (1) data and/or (2) information and/or (3) at least one signal, the (1) data and/or (2) information and/or (3) at least one signal based, at least in part, on the following:
- at least one determination of one or more attributes for one or more brands associated with one or more interactions of at least one user, at least one device associated with the at least one user, or a combination thereof with one or more branded objects;
a creation of an index of the one or more attributes associated with the one or more brands;
at least one determination of one or more antonym terms based, at least in part, on the one or more attributes;
a processing, by the processor, of the one or more attributes to determine profile information associated with the at least one user, the at least one device, or a combination thereof; and
a recommendation of one or more services, one or more actions, one or more other items, one or more other users, or a combination thereof based, at least in part, on the one or more antonym terms and the profile information.
2 Assignments
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Accused Products
Abstract
An approach is provided for associating one or more attributes of a brand with one or more users. A brand association platform determines one or more attributes for one or more branded objects associated with at least one user, at least one device associated with the at least one user, or a combination thereof. The brand association platform then processes and/or facilitates a processing of the one or more attributes to determine profile information associated with the at least one user, the at least one device, or a combination thereof.
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Citations
21 Claims
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1. A method comprising facilitating a processing of and/or processing, by a processor, (1) data and/or (2) information and/or (3) at least one signal, the (1) data and/or (2) information and/or (3) at least one signal based, at least in part, on the following:
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at least one determination of one or more attributes for one or more brands associated with one or more interactions of at least one user, at least one device associated with the at least one user, or a combination thereof with one or more branded objects; a creation of an index of the one or more attributes associated with the one or more brands; at least one determination of one or more antonym terms based, at least in part, on the one or more attributes; a processing, by the processor, of the one or more attributes to determine profile information associated with the at least one user, the at least one device, or a combination thereof; and a recommendation of one or more services, one or more actions, one or more other items, one or more other users, or a combination thereof based, at least in part, on the one or more antonym terms and the profile information. - View Dependent Claims (2, 3, 4, 5, 6, 8, 9, 10)
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7. (canceled)
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11. An apparatus comprising:
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at least one processor; and at least one memory including computer program code for one or more programs, the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following, determine one or more attributes for one or more brands associated with one or more interactions of at least one user, at least one device associated with the at least one user, or a combination thereof with one or more branded objects; cause, at least in part, a creation of an index of the one or more attributes associated with the one or more brands; determine one or more antonym terms based, at least in part, on the one or more attributes; process and/or facilitate a processing of the one or more attributes to determine profile information associated with the at least one user, the at least one device, or a combination thereof; and cause, at least in part, a recommendation of one or more services, one or more actions, one or more other items, one or more other users, or a combination thereof based, at least in part, on the one or more antonym terms and the profile information. - View Dependent Claims (12, 13, 14, 15, 16, 18, 19, 20)
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17. (canceled)
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21-48. -48. (canceled)
Specification