METHOD AND APPARATUS FOR ASSOCIATING BRAND ATTRIBUTES WITH A USER

• US 20130253980A1
• Filed: 03/20/2012
• Published: 09/26/2013
• Est. Priority Date: 03/20/2012
• Status: Abandoned Application

• Current Assignee: Nokia Technologies Oy (Nokia Corporation)
• Original Assignee: Nokia Corporation
• Inventors: Blom, Jan Otto, Nolan, Julian
• Application Number:
  US13/425,017
• Publication Number:
  US 20130253980A1
• Time in Patent Office: Days
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 30/0631 Item recommendations

Abstract

An approach is provided for associating one or more attributes of a brand with one or more users. A brand association platform determines one or more attributes for one or more branded objects associated with at least one user, at least one device associated with the at least one user, or a combination thereof. The brand association platform then processes and/or facilitates a processing of the one or more attributes to determine profile information associated with the at least one user, the at least one device, or a combination thereof.

Claims

1. A method comprising facilitating a processing of and/or processing, by a processor, (1) data and/or (2) information and/or (3) at least one signal, the (1) data and/or (2) information and/or (3) at least one signal based, at least in part, on the following:

at least one determination of one or more attributes for one or more brands associated with one or more interactions of at least one user, at least one device associated with the at least one user, or a combination thereof with one or more branded objects;

a creation of an index of the one or more attributes associated with the one or more brands;

at least one determination of one or more antonym terms based, at least in part, on the one or more attributes;

a processing, by the processor, of the one or more attributes to determine profile information associated with the at least one user, the at least one device, or a combination thereof; and

a recommendation of one or more services, one or more actions, one or more other items, one or more other users, or a combination thereof based, at least in part, on the one or more antonym terms and the profile information.

2. A method of claim 1, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

a discovery of the one or more branded objects using, at least in part, local connectivity,

wherein the one or more attributes are determined over the local connectivity.

3. A method of claim 2, wherein the local connectivity includes, at least in part, near-field communications, short range wireless communications, or a combination thereof.

4. A method of claim 2, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

at least one determination of sensor information captured for the one or more branded objects,

wherein the discovery of the one or more branded objects, the one or more attributes, or a combination thereof are further based, at least in part, on the sensor information; and

wherein the sensor information includes, at least in part, camera sensor information, audio sensor information, fragrance sensor information, taste sensor information, or a combination thereof.

5. A method of claim 1, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

a processing of one or more information sources to determine one or more attribute terms associated with the one or more branded objects, wherein the one or more attribute terms are descriptive of the one or more attributes; and

causing, at least in part, an association of the one or more attributes to the one or more branded objects based, at least in part, on the one or more attribute terms.

6. A method of claim 5, wherein the one or more information sources include, at least in part, advertising information, web content, social networking information, review information, or a combination thereof.

8. A method of claim 1, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

at least one determination of the one or more attributes, a determination of the profile information, or a combination thereof (a) over a period of time, (b) for an instance of time, or (c) a combination thereof.

9. A method of claim 1, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

a processing of the one or more attributes, the profile information, or a combination thereof to determine one or more identity tokens associated with the at least one user, the at least one device, or a combination thereof.

10. A method of claim 9, wherein the (1) data and/or (2) information and/or (3) at least one signal are further based, at least in part, on the following:

at least one determination of the one or more attributes, the one or more branded objects, one or more brands associated with the one or more branded objects, or a combination thereof to present via the one or more identity tokens based, at least in part, on user preference information, user selection information, or a combination thereof.

7. (canceled)

11. An apparatus comprising:

at least one processor; and

at least one memory including computer program code for one or more programs,

the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following,

determine one or more attributes for one or more brands associated with one or more interactions of at least one user, at least one device associated with the at least one user, or a combination thereof with one or more branded objects;

cause, at least in part, a creation of an index of the one or more attributes associated with the one or more brands;

determine one or more antonym terms based, at least in part, on the one or more attributes;

process and/or facilitate a processing of the one or more attributes to determine profile information associated with the at least one user, the at least one device, or a combination thereof; and

cause, at least in part, a recommendation of one or more services, one or more actions, one or more other items, one or more other users, or a combination thereof based, at least in part, on the one or more antonym terms and the profile information.

12. An apparatus of claim 11, wherein the apparatus is further caused to:

cause, at least in part, a discovery of the one or more branded objects using, at least in part, local connectivity,

wherein the one or more attributes are determined over the local connectivity.

13. An apparatus of claim 12, wherein the local connectivity includes, at least in part, near-field communications, short range wireless communications, or a combination thereof.

14. An apparatus of claim 12, wherein the apparatus is further caused to:

determine sensor information captured for the one or more branded objects,

wherein the discovery of the one or more branded objects, the one or more attributes, or a combination thereof are further based, at least in part, on the sensor information; and

wherein the sensor information includes, at least in part, camera sensor information, audio sensor information, fragrance sensor information, taste sensor information, or a combination thereof.

15. An apparatus of claim 11, wherein the apparatus is further caused to:

process and/or facilitate a processing of one or more information sources to determine one or more attribute terms associated with the one or more branded objects, wherein the one or more attribute terms are descriptive of the one or more attributes; and

cause, at least in part, an association of the one or more attributes to the one or more branded objects based, at least in part, on the one or more attribute terms.

16. An apparatus of claim 15, wherein the one or more information sources include, at least in part, advertising information, web content, social networking information, review information, or a combination thereof.

18. An apparatus of claim 11, wherein the apparatus is further caused to:

cause, at least in part, a determination of the one or more attributes, a determination of the profile information, or a combination thereof (a) over a period of time, (b) for an instance of time, or (c) a combination thereof.

19. An apparatus of claim 11, wherein the apparatus is further caused to:

process and/or facilitate a processing of the one or more attributes, the profile information, or a combination thereof to determine one or more identity tokens associated with the at least one user, the at least one device, or a combination thereof.

20. An apparatus of claim 19, wherein the apparatus is further caused to:

determine the one or more attributes, the one or more branded objects, one or more brands associated with the one or more branded objects, or a combination thereof to present via the one or more identity tokens based, at least in part, on user preference information, user selection information, or a combination thereof.

17. (canceled)

21-48. -48. (canceled)