METHOD AND APPARATUS FOR PROVIDING ADVERTISEMENT SERVICE IN MOBILE COMMUNICATION SYSTEM
First Claim
Patent Images
1. A method of a server for providing an advertisement service in a mobile communication system, comprising:
- receiving a message for requesting to provide an advertisement corresponding to an advertisement board to a terminal;
searching at least one advertisements corresponding to the advertisement board;
determining an advertisement corresponding to user attributes of the terminal among the searched advertisements; and
transmitting the determined advertisement to an external device.
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Abstract
Provided is a method and apparatus for providing an advertisement service in a mobile communication system. A method of a server for providing an advertisement service in a mobile communication system includes receiving a message for requesting to provide an advertisement corresponding to an advertisement board to a terminal, searching at least one advertisements corresponding to the advertisement board, determining an advertisement corresponding to user attributes of the terminal among the searched advertisements, and transmitting the determined advertisement to an external device.
15 Citations
15 Claims
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1. A method of a server for providing an advertisement service in a mobile communication system, comprising:
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receiving a message for requesting to provide an advertisement corresponding to an advertisement board to a terminal; searching at least one advertisements corresponding to the advertisement board; determining an advertisement corresponding to user attributes of the terminal among the searched advertisements; and transmitting the determined advertisement to an external device. - View Dependent Claims (2, 3, 4)
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5. A method of a mobile terminal for providing an advertisement service in a mobile communication system, comprising:
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detecting a peripheral advertisement board; transmitting an advertisement request message including user information to the peripheral advertisement board when an advertisement view event for the peripheral advertisement board is generated from a user; and receiving an advertisement corresponding to the peripheral advertisement board. - View Dependent Claims (6)
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7. A method of an advertisement board for providing an advertisement service in a mobile communication system, comprising:
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transmitting a signal indicating an advertisement product through an IC tag at predetermined periods; receiving an advertisement request message including user information from a user through the IC tag; and transmitting a message for requesting to provide an advertisement corresponding to the advertisement board to the terminal corresponding to the received user information, to a local register server.
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8. An apparatus of a server for providing an advertisement service in a mobile communication system, comprising:
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a receiving unit for receiving a message for requesting to provide an advertisement corresponding to an advertisement board to a terminal; a control unit for searching at least one advertisements corresponding to the advertisement board and determining an advertisement corresponding to user attributes of the terminal among the searched advertisements; and a transmitting unit for transmitting the determined advertisement to an external device. - View Dependent Claims (9, 10, 11)
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12. An apparatus of a mobile terminal for providing an advertisement service in a mobile communication system, comprising:
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a communication module for communicating signals with an external device; and a control unit for detecting a peripheral advertisement board through the communication module, transmitting an advertisement request message including user information to the peripheral advertisement board when an advertisement view event for the peripheral advertisement board is generated from a user, and receiving an advertisement corresponding to the peripheral advertisement board. - View Dependent Claims (13)
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14. An apparatus of an advertisement board for providing an advertisement service in a mobile communication system, comprising:
an IC tag for transmitting a signal indicating an advertisement product at predetermined periods, receiving an advertisement request message including user information from a user, and transmitting a message for requesting to provide an advertisement corresponding to the advertisement board to the terminal corresponding to the received user information, to a local register server. - View Dependent Claims (15)
Specification