METHOD FOR DELIVERING FAIR ADVERTISING INVENTORY SPLITS GIVEN POSITION PREFERENCES

• US 20130254041A1
• Filed: 03/23/2012
• Published: 09/26/2013
• Est. Priority Date: 03/23/2012
• Status: Abandoned Application

• Current Assignee: This Technology, Inc. (Comcast Corporation)
• Original Assignee: This Technology LLC
• Inventors: Sherwin, Jeffrey, Heudecker, Nickolas James, Narrell, Matthew
• Application Number:
  US13/427,934
• Publication Number:
  US 20130254041A1
• Time in Patent Office: Days
• US Class Current: 705/14.68
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A computer implemented method and system for enabling service providers to fairly distribute advertisement placement opportunities containing inventory splits is disclosed. A router receives a play list containing inventory split percentages of ownership of a number of placement opportunities. The router associates ownership of each of the placement opportunities at random, but weighted by the inventory split percentages. The router inserts the placement opportunities into designated time intervals of a stream. The router transmits the stream to a user.

Claims

1. A computer-implemented method for enabling service providers to fairly distribute advertisement placement opportunities containing inventory splits, comprising the steps of:

receiving, at a router, a play list containing inventory split percentages of ownership of a plurality of placement opportunities;

associating ownership of each of the plurality of placement opportunities at random, but weighted by the inventory split percentages;

inserting the plurality of placement opportunities into designated time intervals of a stream; and

transmitting the stream to a user.

2. The computer-implemented method of claim 1, further comprising temporarily over-weighting or under-weighting the inventory split percentages if measured percentages of types of placement opportunities diverges from the inventory split percentages by a predetermined percentage.

4. The computer-implemented method of claim 2, wherein the measured percentages of types of placement opportunities are based on measuring a number of impressions delivered.

5. The computer-implemented method of claim 4, wherein the number of impressions delivered is based on at least one of measuring a number of requests for placement opportunities, measuring actual split percentages of types of placement opportunities, and calculating percentages of placement opportunities based on received status notifications.

6. The computer-implemented method of claim 2, wherein the measured percentages of types of placement opportunities are based on at least one of inventory policy context and asset and policy of an individual placement opportunity.

7. The computer-implemented method of claim 1, further comprising receiving at the router, at least one ad decision, wherein associating an owner with at least one of the plurality of placement opportunities is further based on the at least one ad decision.

8. The computer-implemented method of claim 1, further comprising requesting the plurality of placement opportunities from an embedded POIS or external POIS and providing at least one ad decision server with a placement opportunity.

9. The computer-implemented method of claim 2, wherein the types of placement opportunities comprises content and an advertising placement opportunity.

10. The computer-implemented method of claim 9, wherein content comprises video, audio, or an interactive overlay.

11. The computer-implemented method of claim 1, wherein designated time intervals for placement opportunities corresponds to breaks, pre-rolls, post-rolls, mid-rolls, interstitials, pauses, and video-on-demand requests.

12. The computer-implemented method of claim 9, wherein a type of advertising placement opportunity is a shuffle placement opportunity or a non-shuffle placement opportunity.

13. The computer-implemented method of claim 12, wherein a shuffle placement opportunity is a placement opportunity wherein a placement policy designates that any one of a plurality of owners of a placement opportunity space depends on the inventory split percentages.

14. The computer-implemented method of claim 1, wherein the stream includes at least one positional preference.

15. The computer-implemented method of claim 14, wherein the inventory split percentages are inclusive of the at least one positional preference.

16. The computer-implemented method of claim 14, wherein the inventory split percentages are exclusive of the at least one positional preference.

17. The computer-implemented method of claim 1, further comprising receiving an inventory policy.

18. The computer-implemented method of claim 17, wherein the inventory policy includes designating at least one shuffle placement opportunity.

19. The computer-implemented method of claim 18, wherein selecting an owner of the shuffle placement opportunity is independent of positional preferences set in the inventory policy.

20. The computer-implemented method of claim 18, further comprising:

publishing content covered by the inventory policy and

binding the shuffle placement opportunity to a signal of the stream.

3. The computer-implemented method of claim 3, wherein an amount of over-weighting or under-weighting the inventory split percentages depends upon a length of time taken for a status notification to be reported.

21. A computer system for enabling service providers to fairly distribute advertisement placement opportunities, comprising:

a memory;

a processing device, coupled to the memory, the processing device configured to;

receive a play list containing inventory split percentages of ownership of a plurality of placement opportunities;

associate ownership of each of the plurality of placement opportunities at random, but weighted by the inventory split percentages;

insert the plurality of placement opportunities into designated time intervals of a stream; and

transmit the stream to a user.

22. The computer system claim 21, wherein the processing device is further configured to temporarily over-weigh or under-weigh the inventory split percentages if measured percentages of types of placement opportunities diverges from the inventory split percentages by a predetermined percentage.

23. A non-transitory computer readable storage medium including instructions that, when executed by a processing system, cause the processing system to perform a method for enabling service providers to fairly distribute advertisement placement opportunities, comprising:

receiving, at a router, a play list containing inventory split percentages of ownership of a plurality of placement opportunities;

associating ownership of each of the plurality of placement opportunities at random, but weighted by the inventory split percentages;

inserting the plurality of placement opportunities into designated time intervals of a stream; and

transmitting the stream to a user.

24. The non-transitory computer readable storage medium of claim 23, further comprising temporarily over-weighting or under-weighting the inventory split percentages if measured percentages of types of placement opportunities diverges from the inventory split percentages by a predetermined percentage.