Providing an Advertisement Based on a Geographic Location of a Wireless Access Point

• US 20130262164A1
• Filed: 05/30/2013
• Published: 10/03/2013
• Est. Priority Date: 06/06/1995
• Status: Active Grant

• Current Assignee: Wayport, Inc. (AT&T, Inc.)
• Original Assignee: Wayport, Inc. (AT&T, Inc.)
• Inventors: Stewart, Brett B.
• Granted Patent: US 8,892,736 B2
• Time in Patent Office: Days
• US Class Current: 705/5
• CPC Class Codes: G01S 5/0295 Proximity-based methods, e.g. position inferred from reception of particular signals
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 10/109 Time management, e.g. calendars, reminders, meetings or time accounting
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/12 specially adapted for proprietary or special-purpose networking environments, e.g. medical networks, sensor networks, networks in vehicles or remote metering networks
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 9/40 Network security protocols
• CPC Class Codes: H04M 15/8033 location-dependent, e.g. business or home
• CPC Class Codes: H04M 2215/7435 Location dependent, e.g. Bussiness or home
• CPC Class Codes: H04W 4/00 Services specially adapted for wireless communication networks; Facilities therefor
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 48/08 Access restriction or access information delivery, e.g. discovery data delivery signalling during connection H04W76/00
• CPC Class Codes: H04W 48/16 Discovering, processing access restriction or access information
• CPC Class Codes: H04W 64/00 Locating users or terminals or network equipment for network management purposes, e.g. mobility management
• CPC Class Codes: H04W 8/26 Network addressing or numbering for mobility support
• CPC Class Codes: H04W 88/08 : Access point devices

Abstract

A method includes receiving, at an information provider, identification information of a portable computing device from a wireless access point. The method includes determining, at the information provider, a service, a product, or both, to be potentially used by a user of the portable computing device. The service, the product, or both, is determined based on a prior user preference of the user. The prior user preference is obtained from a user profile identified based on the identification information. The method includes selecting, at the information provider, an advertisement associated with a business. The advertisement is selected based on the service, the product, or both, to be potentially used by the user and based on a geographic location of the wireless access point.

Claims

1. A method comprising:

receiving, at an information provider, identification information of a portable computing device from a wireless access point;

determining, at the information provider, a service, a product, or both, to be potentially used by a user of the portable computing device, wherein the service, the product, or both, is determined based on a prior user preference of the user, and wherein the prior user preference is obtained from a user profile identified based on the identification information; and

selecting, at the information provider, an advertisement associated with a business, the advertisement selected based on the service, the product, or both, to be potentially used by the user and a geographic location of the wireless access point.

2. The method of claim 1, wherein the business is located within a proximity of the geographic location of the wireless access point.

3. The method of claim 1, wherein the service relates to a particular service provided by the business.

4. The method of claim 1, wherein the product relates to a particular product offered by the business.

5. The method of claim 1, wherein the portable computing device includes a mobile communication device.

6. The method of claim 1, further comprising sending the advertisement to the portable computing device via the wireless access point.

7. The method of claim 1, wherein the wireless access point is associated with an airport terminal, wherein the service includes renting a vehicle, and wherein the advertisement is associated with a vehicle rental agency.

8. The method of claim 1, wherein the identification information includes an identification number of the portable computing device.

9. The method of claim 1, wherein the advertisement includes information indicating directions to the business from the geographic location of the access point.

10. A system comprising:

a processor; and

a memory coupled to the processor, wherein the memory includes instructions executable by the processor to perform operations comprising;

receiving identification information of a portable computing device from a wireless access point;

determining a service, a product, or both, to be potentially used by a user of the portable computing device, wherein the service, the product, or both, is determined based on a prior user preference of the user, and wherein the prior user preference is obtained from a user profile identified based on the identification information; and

selecting an advertisement associated with a business, the advertisement selected based on the service, the product, or both, and a geographic location of the wireless access point.

11. The system of claim 10, wherein the advertisement comprises video data, voice data, text, or a combination thereof.

12. The system of claim 10, wherein the memory and the processor are included in a computing device of an information provider.

13. The system of claim 12, wherein the information provider is associated with the business.

14. The system of claim 10, wherein the prior user preference is based on a prior user transaction.

15. The system of claim 10, wherein the geographic location of the wireless access point is associated with a mass transit center.

16. A computer-readable storage device comprising instructions executable by a processor to perform operations including:

receiving identification information of a portable computing device from a wireless access point;

determining a service, a product, or both, to be potentially used by a user of the portable computing device, wherein the service, the product, or both, are determined based on a prior user preference, and wherein the prior user preference is obtained from a user profile identified based on the identification information; and

selecting an advertisement associated with a business, the advertisement selected based on the service, the product, or both, and a geographic location of the wireless access point.

17. The computer-readable storage device of claim 16, wherein the operations further comprise selecting a second advertisement associated with a second business, the second advertisement selected based on the user and the geographic location of the wireless access point.

18. The computer-readable storage device of claim 17, wherein the second advertisement relates to a second particular service, a second particular product, or both, offered by the second business within proximity of the geographic location.

19. The computer-readable storage device of claim 16, wherein the wireless access point is associated with a hotel, wherein the service includes reserving a room at the hotel, and wherein the advertisement is associated with the hotel.

20. The computer-readable storage device of claim 19, wherein the operations further comprise sending a second advertisement to the portable computing device, the second advertisement providing information related to a promotion offered by a second hotel distinct from the hotel.