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Systems and Methods for Presence Detection and Linking to Media Exposure Data

  • US 20130262184A1
  • Filed: 12/28/2012
  • Published: 10/03/2013
  • Est. Priority Date: 03/30/2012
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method for correlating media exposure data with location data for a portable processing device, comprising the steps of:

  • receiving the media exposure data in a processing device, the media exposure data representing media that was one of received and reproduced on or near the portable processing device;

    processing the media exposure data to determine at least one characteristic of the media;

    receiving location data from the portable processing device over a predetermined time period, wherein the location data is based on radio wave measurements;

    processing the location data to determine at least one identification for at least some of the location data; and

    processing the identification in the processing device to determine a correlation between the at least one identification and the determined characteristic.

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