MANAGEMENT OF GIFT CARDS AND LOYALTY PROGRAMS USING SOCIAL NETWORKS
First Claim
1. A method for managing a purchase incentive program using social networks, the method comprising:
- receiving at a customer management server a purchase incentive program management request, the purchase incentive program management request being generated by at least one interaction of a customer with a social network; and
processing at the customer management server the purchase incentive program management request in relation with a profile of the customer, the processing including at least one of;
creating the profile of the customer based on data from the purchase incentive program management request;
updating the profile of the customer based on data from the purchase incentive program management request; and
extracting information from the profile of the customer based on data from the purchase incentive program management request; and
sending a purchase incentive program management response containing the information extracted from the profile of the customer.
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Accused Products
Abstract
The present relates to a method and system for managing a purchase incentive program using social networks. For doing so, the present method and system receives a purchase incentive program management request, the purchase incentive program management request being generated by at least one interaction of a customer with a social network. The method and system processes the purchase incentive program management request, in relation with a profile of the customer. The purchase incentive program may consist of a gift card program, or a loyalty program. The management of the purchase incentive program using the social network includes: registration to the purchase incentive program, interrogation of the balance of the purchase incentive program, transmission of a social network profile, and generation of a targeted promotion.
12 Citations
20 Claims
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1. A method for managing a purchase incentive program using social networks, the method comprising:
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receiving at a customer management server a purchase incentive program management request, the purchase incentive program management request being generated by at least one interaction of a customer with a social network; and processing at the customer management server the purchase incentive program management request in relation with a profile of the customer, the processing including at least one of; creating the profile of the customer based on data from the purchase incentive program management request; updating the profile of the customer based on data from the purchase incentive program management request; and extracting information from the profile of the customer based on data from the purchase incentive program management request; and
sending a purchase incentive program management response containing the information extracted from the profile of the customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for managing a purchase incentive program using social networks, the system comprising:
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a communication entity for receiving a purchase incentive program management request, the purchase incentive program management request being generated by at least one interaction of a customer with a social network; a customer'"'"'s profiles management entity for processing the purchase incentive program management request in relation with a profile of the customer, the processing including at least one of; creating the profile of the customer based on data from the purchase incentive program management request; updating the profile of the customer based on data from the purchase incentive program management request; and extracting information from the profile of the customer based on data from the purchase incentive program management request; and
sending via the communication entity a purchase incentive program management response containing the information extracted from the profile of the customer. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification