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MANAGEMENT OF GIFT CARDS AND LOYALTY PROGRAMS USING SOCIAL NETWORKS

  • US 20130262215A1
  • Filed: 03/27/2012
  • Published: 10/03/2013
  • Est. Priority Date: 03/27/2012
  • Status: Abandoned Application
First Claim
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1. A method for managing a purchase incentive program using social networks, the method comprising:

  • receiving at a customer management server a purchase incentive program management request, the purchase incentive program management request being generated by at least one interaction of a customer with a social network; and

    processing at the customer management server the purchase incentive program management request in relation with a profile of the customer, the processing including at least one of;

    creating the profile of the customer based on data from the purchase incentive program management request;

    updating the profile of the customer based on data from the purchase incentive program management request; and

    extracting information from the profile of the customer based on data from the purchase incentive program management request; and

    sending a purchase incentive program management response containing the information extracted from the profile of the customer.

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