Providing More Relevant Ads to Motorists

• US 20130262224A1
• Filed: 03/30/2012
• Published: 10/03/2013
• Est. Priority Date: 03/30/2012
• Status: Abandoned Application

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: eBay Inc.
• Inventors: Chu, Peter Zhe
• Application Number:
  US13/435,144
• Publication Number:
  US 20130262224A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle

Abstract

The present disclosure involves a method of communicating relevant messages that includes: obtaining information from a motorist in a vehicle; generating one or more advertising offers relevant to the motorist based on the obtained information; and communicating the one or more advertising offers to the motorist. The present disclosure also involves a method of advertising that includes: receiving data gathered from a transportation tool; determining, in response to the data gathered from the transportation tool, information that is relevant to an operator of the transportation tool; and conveying the information to the operator through a communications device in the transportation tool.

Claims

1. A method of communicating relevant messages, comprising:

obtaining information about a motorist in a vehicle;

generating one or more advertising offers relevant to the motorist based on the obtained information; and

communicating the one or more advertising offers to the motorist.

2. The method of claim 1, wherein the communicating comprises displaying the one or more advertising offers through a visual display in the vehicle.

3. The method of claim 1, wherein the communicating comprises audibly announcing the one or more advertising offers through a speaker in the vehicle.

4. The method of claim 1, wherein the communicating comprises displaying the one or more advertising offers through a billboard outside the vehicle.

5. The method of claim 1, wherein the information comprises at least one of the following:

a position of the vehicle, a speed of the vehicle, a destination of the vehicle, a planned route to the destination, and an identity of the motorist.

6. The method of claim 5, wherein the identity of the user comprises previous shopping history of the motorist.

7. The method of claim 1, further comprising:

facilitating a transaction with the motorist in response to the displaying the one or more advertising offers.

8. The method of claim 1, wherein the obtaining the information is performed while the vehicle is moving.

9. An apparatus comprising a non-transitory, tangible machine-readable storage medium storing a computer program, wherein the computer program contains machine-readable instructions that when executed electronically by processors, perform:

obtaining information about a motorist in a vehicle;

generating one or more advertising offers relevant to the motorist based on the obtained information; and

communicating the one or more advertising offers to the motorist.

10. The apparatus of claim 9, wherein the instructions for the communicating comprise instructions for prompting a visual display in the vehicle to display the one or more advertising offers.

11. The apparatus of claim 9, wherein the instructions for the communicating comprise instructions for prompting a speaker in the vehicle to audibly announce the one or more advertising offers.

12. The apparatus of claim 9, wherein the instructions for the communicating comprise instructions for prompting a billboard outside the vehicle to display the one or more advertising offers.

13. The apparatus of claim 9, wherein the information comprises at least one of the following:

a position of the vehicle, a speed of the vehicle, a destination of the vehicle, a planned route to the destination, and an identity of the motorist.

14. The apparatus of claim 13, wherein the identity of the user comprises previous shopping history of the motorist.

15. The apparatus of claim 9, further comprising:

instructions for facilitating a transaction with the motorist in response to the displaying the one or more advertising offers.

16. A method of advertising, comprising:

receiving data gathered from a transportation tool;

determining, in response to the data gathered from the transportation tool, information that is relevant to an operator of the transportation tool; and

conveying the information to the operator through a communications device in the transportation tool.

17. The method of claim 16, wherein the communications device comprises a visual screen or an audible speaker.

18. The method of claim 16, wherein the data gathered from the transportation tool comprises data selected from the group consisting of:

a location of the transportation tool, a velocity of the transportation tool, a destination of the transportation tool, a planned route for reaching the destination, and shopping history of the operator of the transportation tool.

19. The method of claim 16, wherein the receiving the data comprises receiving the data while the transportation tool is in transit.

20. The method of claim 16, wherein the conveying the information comprises reminding the operator of the transportation tool of a list of tasks.

21. The method of claim 16, wherein the conveying the information comprises advertising an offer to the operator of the transportation tool.

22. The method of claim 21, further comprising:

facilitating a purchase based on the offer.