Digital Marketing Platform With Formatted Advertising Feature Coupled To Normalized Inventory Management System and Supply Chain Management System Feeds

• US 20130262228A1
• Filed: 04/05/2013
• Published: 10/03/2013
• Est. Priority Date: 02/07/2012
• Status: Abandoned Application

• Current Assignee: Zencolor Corporation
• Original Assignee: Zencolor Corporation
• Inventors: Gershon, Dann, Robinson, David, Wilder, Jonathan
• Application Number:
  US13/857,685
• Publication Number:
  US 20130262228A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0639 Item locations
• CPC Class Codes: G06T 2207/20021 Dividing image into blocks, subimages or windows
• CPC Class Codes: G06T 7/90 Determination of colour characteristics
• CPC Class Codes: G09G 5/06 using colour palettes, e.g. look-up tables

Abstract

A marketing platform enhancement to generate and transmit formatted advertisements and digital catalogs by utilizing user demographics and preferences to generate targeted and micro-targeted marketing materials. The customized advertisements and digital catalogs that are created draw upon up-to-date information maintained by merchant supply chain management systems (SCM) and/or inventory management systems (IMS) to more effectively and more frequently advertise merchant products based on user preferences.

Claims

1. With a processor controlled system in communication with a non-transitory computer readable storage medium in communication with merchant IMS/SCM feeds, a method of generating formatted, graphical advertisements comprising the steps of:

providing an item table, said item table having identification attributes associated with each of a plurality of products which are populated in said item table via said merchant IMS/SCM feeds;

providing a user history table containing records of users that correspond to said users'"'"' actions with respect to products populated in said item table;

performing a query of said user history table and returning analytic results in response to said query; and

generating a formatted, graphical advertisement of an advertised product based upon said analytics results.

2. The method of claim 1 wherein one of said identification attributes is a universally identifiable color value.

3. The method of claim 2 wherein said advertised product appearing in said formatted, graphical advertisement has a color that corresponds to said universally identifiable color value.

4. The method of claim 1 wherein one of said identification attributes is one of a plurality of digital color codes being formed from a concatenation of digital values for R, G and B components of a color.

5. The method of claim 4 wherein said advertised product appearing in said formatted, graphical advertisement has a color that corresponds to said one of a plurality of digital color codes.

6. The method of claim 1 wherein one of said identification attributes is one of a plurality of color swatches having a color that corresponds to a hexadecimal color code.

7. The method of claim 6 wherein said advertised product appearing in said formatted, graphical advertisement has a color that corresponds to said color of said color swatch.

8. The method of claim 1 wherein said identification attributes comprise a plurality of availability factors, and wherein said formatted, graphical advertisement of said advertised product is generated only when said availability factors demonstrate that said advertised product is available for sale.

9. The method of claim 8 wherein said availability factors comprise a preferred color attribute.

10. The method of claim 8 wherein said availability factors comprise a size attribute.

11. The method of claim 8 wherein said availability factors comprise an in-stock attribute.

12. The method of claim 1 further comprising the step of providing an approval command option that limits the transmission of said formatted, graphical advertisement.

13. The method of claim 1 further comprising the step of transmitting said formatted, graphical advertisement to users.

14. The method of claim 1 wherein said formatted, graphical advertisement comprises targeted content based upon demographics data in said user history table.

15. The method of claim 1 wherein said formatted, graphical advertisement comprises micro-targeted content based upon historical interaction data in said user history table.

16. The method of claim 1 wherein said formatted, graphical advertisement comprises micro-targeted content based upon demographics data in combination with historical interaction data in said user history table.

17. A processor-controlled non-transitory computer readable storage medium, in communication with merchant IMS/SCM feeds, said non-transitory computer readable storage medium storing one or more programs, the one or more programs comprising instructions, which when executed by a computer, cause the computer to:

provide an item table, said item table having identification attributes associated with each of a plurality of products which are populated in said item table via said merchant IMS/SCM feeds;

provide a user history table containing records of users that correspond to said users'"'"' actions with respect to products populated in said item table;

perform a query of said user history table and return analytic results in response to said query; and

generate a formatted, graphical advertisement of an advertised product based upon said analytics results.

18. The device of claim 17 wherein one of said identification attributes is a universally identifiable color value.

19. The device of claim 18 wherein said advertised product appearing in said formatted, graphical advertisement has a color that corresponds to said universally identifiable color value.

20. The device of claim 17 wherein one of said identification attributes is one of a plurality of digital color codes being formed from a concatenation of digital values for R, G and B components of a color.

21. The device of claim 20 wherein said advertised product appearing in said formatted, graphical advertisement has a color that corresponds to said one of a plurality of digital color codes.

22. The device of claim 17 wherein one of said identification attributes is one of a plurality of color swatches having a color that corresponds to a hexadecimal color code.

23. The device of claim 22 wherein said advertised product appearing in said formatted, graphical advertisement has a color that corresponds to said color of said color swatch.

24. The device of claim 17 wherein said identification attributes comprise a plurality of availability factors, and wherein said formatted, graphical advertisement of said advertised product is generated only when said availability factors demonstrate that said advertised product is available for sale.

25. The device of claim 24 wherein said availability factors comprise a preferred color attribute.

26. The device of claim 24 wherein said availability factors comprise a size attribute.

27. The device of claim 24 wherein said availability factors comprise an in-stock attribute.

28. The device of claim 17 the one or more programs further including instructions to provide an approval command option that limits the transmission of said formatted, graphical advertisement.

29. The device of claim 17 the one or more programs further including instructions to transmit said formatted, graphical advertisement to users.

30. The device of claim 17 wherein said formatted, graphical advertisement comprises targeted content based upon demographics data in said user history table.

31. The device of claim 17 wherein said formatted, graphical advertisement comprises micro-targeted content based upon historical interaction data in said user history table.

32. The device of claim 17 wherein said formatted, graphical advertisement comprises micro-targeted content based upon demographics data in combination with historical interaction data in said user history table.

33. With a processor controlled system in communication with a non-transitory computer readable storage medium in communication with merchant IMS/SCM feeds, a method of generating formatted, graphical advertisements comprising the steps of:

providing an item table, said item table having identification attributes, including a universal color identifier, associated with each of a plurality of products which are populated in said item table via said merchant IMS/SCM feeds;

providing a user history table containing records of users that correspond to said users'"'"' actions with respect to products populated in said item table;

performing a query of said user history table and returning analytic results in response to said query, said analytic results including said universal color identifier; and

generating a formatted, graphical advertisement of an advertised product based upon said analytics results.

34. The method of claim 33 wherein said advertised product appearing in said formatted, graphical advertisement has a color that corresponds to said universal color identifier.

35. The method of claim 34 wherein said universal color identifier is formed from a concatenation of digital values for R, G and B components of a color.

36. The method of claim 34 wherein said universal color identifier is one of a plurality of color swatches having a color that corresponds to a hexadecimal color code.

37. The method of claim 33 wherein said identification attributes further comprise a plurality of availability factors, and wherein said formatted, graphical advertisement of said advertised product is generated only when said availability factors demonstrate that said advertised product is available for sale.

38. The method of claim 37 wherein said availability factors comprise a preferred color attribute.

39. The method of claim 37 wherein said availability factors comprise a size attribute.

40. The method of claim 37 wherein said availability factors comprise an in-stock attribute.

41. The method of claim 33 further comprising the step of providing an approval command option that limits the transmission of said formatted, graphical advertisement.

42. The method of claim 33 further comprising the step of transmitting said formatted, graphical advertisement to users.

43. The method of claim 33 wherein said formatted, graphical advertisement comprises targeted content based upon demographics data in said user history table.

44. The method of claim 33 wherein said formatted, graphical advertisement comprises micro-targeted content based upon historical interaction data in said user history table.

45. The method of claim 33 wherein said formatted, graphical advertisement comprises micro-targeted content based upon demographics data in combination with historical interaction data in said user history table.

46. A processor-controlled non-transitory computer readable storage medium, in communication with merchant IMS/SCM feeds, said non-transitory computer readable storage medium storing one or more programs, the one or more programs comprising instructions, which when executed by a computer, cause the computer to:

provide an item table, said item table having identification attributes, including a universal color identifier, associated with each of a plurality of products which are populated in said item table via said merchant IMS/SCM feeds;

provide a user history table containing records of users that correspond to said users'"'"' actions with respect to products populated in said item table;

perform a query of said user history table and returning analytic results in response to said query, said analytic results including said universal color identifier; and

generate a formatted, graphical advertisement of an advertised product based upon said analytics results.

47. The device of claim 46 wherein said advertised product appearing in said formatted, graphical advertisement has a color that corresponds to said universal color identifier.

48. The device of claim 47 wherein said universal color identifier is formed from a concatenation of digital values for R, G and B components of a color.

49. The device of claim 47 wherein said universal color identifier is one of a plurality of color swatches having a color that corresponds to a hexadecimal color code.

50. The device of claim 46 wherein said identification attributes further comprise a plurality of availability factors, and wherein said formatted, graphical advertisement of said advertised product is generated only when said availability factors demonstrate that said advertised product is available for sale.

51. The device of claim 50 wherein said availability factors comprise a preferred color attribute.

52. The device of claim 50 wherein said availability factors comprise a size attribute.

53. The device of claim 50 wherein said availability factors comprise an in-stock attribute.

54. The device of claim 46 the one or more programs further including instructions to provide an approval command option that limits the transmission of said formatted, graphical advertisement.

55. The device of claim 46 the one or more programs further including instructions to transmit said formatted, graphical advertisement to users.

56. The device of claim 46 wherein said formatted, graphical advertisement comprises targeted content based upon demographics data in said user history table.

57. The device of claim 46 wherein said formatted, graphical advertisement comprises micro-targeted content based upon historical interaction data in said user history table.

58. The method of claim 46 wherein said formatted, graphical advertisement comprises micro-targeted content based upon demographics data in combination with historical interaction data in said user history table.