METHOD AND SYSTEM FOR PROVIDING NETWORK BASED TARGET ADVERTISING

• US 20130262234A1
• Filed: 05/24/2013
• Published: 10/03/2013
• Est. Priority Date: 06/14/2001
• Status: Abandoned Application

• Current Assignee: Dizpersion Corporation
• Original Assignee: Dizpersion Corporation
• Inventors: McGuire, Myles P., Bradshaw, Shannon, Nicholas, Frank C., Carswell, Ian B.
• Application Number:
  US13/902,608
• Publication Number:
  US 20130262234A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A telecommunication system implements a method for providing a targeted on-line advertisement to a user accessing a content provider node of the system. The system further comprises an ad selection node and an user identification node. A user signal indicative of an information request is routed through the system to determine a geographic location of the user and/or a demographic profile of the geographic location. An advertiser corresponding to the geographic location and/or demographic profile is thereafter communicated to the user.

Claims

1. A method of receiving targeted advertisements from a broadcast content provider, the method comprising:

selecting a content channel at a user device node;

receiving a broadcast content signal at the user device node from a broadcast content provider node based on the selected content channel;

receiving multiple broadcast advertisement signals at the user device node;

determining at least one current demographic associated with the user device node;

selecting one broadcast advertisement signal from the multiple broadcast advertisement signals at the user device node based on the determined demographic; and

providing the advertisement associated with the selected broadcast advertisement signal at the user device node.

2. The method of claim 1, wherein the broadcast content signal comprises the multiple broadcast advertisement signals.

3. The method of claim 1, wherein the multiple broadcast advertisement signals are broadcast simultaneously.

4. The method of claim 1, wherein a multiplexed channel comprises the multiple broadcast advertisement signals.

5. The method of claim 4, wherein the multiplexed channel is time-division multiplexed.

6. The method of claim 4, wherein the multiplexed channel is code-division multiplexed.

7. The method of claim 1, wherein each broadcast advertisement signal is associated with one or more demographics.

8. The method of claim 1, wherein the user device node utilizes GPS for determining the at least one current demographic.

9. The method of claim 1, wherein the broadcast content signal includes an indication that an advertisement is to be served.

10. The method of claim 1, further comprising:

associating a user profile with the user device node, wherein determining at least one current demographic is based on the user profile.

11. The method of claim 1, wherein the content channel is provided on a subscription basis from the broadcast content provider.

12. The method of claim 11, further comprising:

associating a user profile with the user device node, wherein determining at least one current demographic is based on the user profile, wherein the user profile is associated with a user subscription to the broadcast content provider.

13. The method of claim 1, wherein the broadcast content signal is a radio broadcast.

14. The method of claim 11, wherein the radio broadcast is a satellite radio broadcast.

15. The method of claim 1, wherein the broadcast content signal is a digital television broadcast.

16. A user device for receiving targeted advertisements from a broadcast content provider, the user device comprising:

a processor; and

a processor-readable storage medium, the processor-readable storage medium comprising processor-executable program code for executing a method comprising;

selecting a content channel;

receiving a broadcast content signal from a broadcast content provider node based on the selected content channel;

receiving multiple broadcast advertisement signals;

determining at least one current demographic associated with the user device;

selecting one broadcast advertisement signal from the multiple broadcast advertisement signals based on the determined demographic; and

providing the advertisement associated with the selected broadcast advertisement signal.

17. A method of delivering targeted advertisements from a broadcast content provider, the method comprising:

broadcasting content from a broadcast content provider node, wherein the content comprises multiple broadcast advertisement signals;

selecting a content channel at a user device node;

receiving a broadcast content signal at the user device node from a broadcast content provider node based on the selected content channel;

receiving multiple broadcast advertisement signals at the user device node;

determining at least one current demographic associated with the user device node;

selecting one broadcast advertisement signal from the multiple broadcast advertisement signals at the user device node based on the determined demographic; and

providing the advertisement associated with the selected broadcast advertisement signal at the user device node.

18. The method of claim 17, wherein a multiplexed channel comprises the multiple broadcast advertisement signals.

19. The method of claim 17, wherein the content channel is provided on a subscription basis from the broadcast content provider.

20. The method of claim 19, further comprising:

associating a user profile with the user device node, wherein determining at least one current demographic is based on the user profile, wherein the user profile is associated with a user subscription to the broadcast content provider.