METHOD AND SYSTEM FOR PROVIDING NETWORK BASED TARGET ADVERTISING
First Claim
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1. A method of receiving targeted advertisements from a broadcast content provider, the method comprising:
- selecting a content channel at a user device node;
receiving a broadcast content signal at the user device node from a broadcast content provider node based on the selected content channel;
receiving multiple broadcast advertisement signals at the user device node;
determining at least one current demographic associated with the user device node;
selecting one broadcast advertisement signal from the multiple broadcast advertisement signals at the user device node based on the determined demographic; and
providing the advertisement associated with the selected broadcast advertisement signal at the user device node.
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Abstract
A telecommunication system implements a method for providing a targeted on-line advertisement to a user accessing a content provider node of the system. The system further comprises an ad selection node and an user identification node. A user signal indicative of an information request is routed through the system to determine a geographic location of the user and/or a demographic profile of the geographic location. An advertiser corresponding to the geographic location and/or demographic profile is thereafter communicated to the user.
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Citations
20 Claims
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1. A method of receiving targeted advertisements from a broadcast content provider, the method comprising:
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selecting a content channel at a user device node; receiving a broadcast content signal at the user device node from a broadcast content provider node based on the selected content channel; receiving multiple broadcast advertisement signals at the user device node; determining at least one current demographic associated with the user device node; selecting one broadcast advertisement signal from the multiple broadcast advertisement signals at the user device node based on the determined demographic; and providing the advertisement associated with the selected broadcast advertisement signal at the user device node. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A user device for receiving targeted advertisements from a broadcast content provider, the user device comprising:
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a processor; and a processor-readable storage medium, the processor-readable storage medium comprising processor-executable program code for executing a method comprising; selecting a content channel; receiving a broadcast content signal from a broadcast content provider node based on the selected content channel; receiving multiple broadcast advertisement signals; determining at least one current demographic associated with the user device; selecting one broadcast advertisement signal from the multiple broadcast advertisement signals based on the determined demographic; and providing the advertisement associated with the selected broadcast advertisement signal.
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17. A method of delivering targeted advertisements from a broadcast content provider, the method comprising:
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broadcasting content from a broadcast content provider node, wherein the content comprises multiple broadcast advertisement signals; selecting a content channel at a user device node; receiving a broadcast content signal at the user device node from a broadcast content provider node based on the selected content channel; receiving multiple broadcast advertisement signals at the user device node; determining at least one current demographic associated with the user device node; selecting one broadcast advertisement signal from the multiple broadcast advertisement signals at the user device node based on the determined demographic; and providing the advertisement associated with the selected broadcast advertisement signal at the user device node. - View Dependent Claims (18, 19, 20)
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Specification