FACILITATING CLIENT-SIDE MANAGEMENT OF ONLINE ADVERTISING INFORMATION, SUCH AS ADVERTISING ACCOUNT INFORMATION
First Claim
Patent Images
1. A computer readable storage medium having stored thereon computer executable instructions which, when executed by a computer perform a method of:
- a) providing a user interface screen for managing online advertisement information, the user interface screen including;
i) a first section displaying a hierarchical representation of ad account information, the hierarchical representation of ad account information including a plurality of ad campaigns simultaneously displayed at a first level of the hierarchy and one or more ad groups belonging to the ad campaigns at a second level of the hierarchy, andii) a second section displaying rows of a user selected class of ad account information, the class of ad account information including at least two of (A) keywords, (B) serving constraints, (C) text ads, (D) audio ads, (E) video ads, (F) negative keywords, (G) ad groups, and (H) ad campaigns;
b) accepting as input, a user selection of a scope of ad account information via user interaction with the first section;
c) accepting as input, a user selection of the class of ad account information via user interaction with the second section; and
d) displaying, in the second section, rows of the user selected class of ad account information belonging to one or more ad campaigns and one or more ad groups corresponding to the user selected scope of ad account information.
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Accused Products
Abstract
A client-side editing application allows advertisers and/or customer service representatives to easily and efficiently view, navigate, and edit ad accounts, even those with large numbers of campaigns, ad_groups, keywords and ad creatives. Information viewable in a user interface screen may be limited in scope by a node selection of a hierarchical tree representation of ad account information and limited in type by a tab selection. Ad information, represented in table rows, may be cut, copied and/or moved among different ad group and ad campaigns.
6 Citations
20 Claims
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1. A computer readable storage medium having stored thereon computer executable instructions which, when executed by a computer perform a method of:
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a) providing a user interface screen for managing online advertisement information, the user interface screen including; i) a first section displaying a hierarchical representation of ad account information, the hierarchical representation of ad account information including a plurality of ad campaigns simultaneously displayed at a first level of the hierarchy and one or more ad groups belonging to the ad campaigns at a second level of the hierarchy, and ii) a second section displaying rows of a user selected class of ad account information, the class of ad account information including at least two of (A) keywords, (B) serving constraints, (C) text ads, (D) audio ads, (E) video ads, (F) negative keywords, (G) ad groups, and (H) ad campaigns; b) accepting as input, a user selection of a scope of ad account information via user interaction with the first section; c) accepting as input, a user selection of the class of ad account information via user interaction with the second section; and d) displaying, in the second section, rows of the user selected class of ad account information belonging to one or more ad campaigns and one or more ad groups corresponding to the user selected scope of ad account information.
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2. A computer readable storage medium having stored thereon computer executable instructions which, when executed by a computer perform a method of:
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a) providing a user interface screen for managing online advertisement information, the user interface screen including; i) a first section displaying a hierarchical representation of ad account information, the hierarchical representation of ad account information including a plurality of ad campaigns simultaneously displayed at a first level of the hierarchy and one or more ad groups belonging to the ad campaigns at a second level of the hierarchy, and ii) a second section displaying rows of a user selected class of ad account information, the class of ad account information including at least two of (A) keywords, (B) serving constraints, (C) text ads, (D) audio ads, (E1 video ads, (F) negative keywords, (G) ad groups, and (H) ad campaigns; b) accepting as input, a user selection of a scope of ad account information via user interaction with the first section; c) accepting as input, a user selection of the class of ad account information via user interaction with the second section; d) displaying, in the second section, content of the user selected class of ad account information in an information table including rows of the content corresponding to the user selected class within the scope of the ad account information; e) accepting as input, a user selection of one or more rows of the information table; and f) accepting as input, a user movement or copying of the content corresponding to the selected one or more rows of the information table to an ad group or an ad campaign of the ad account information. - View Dependent Claims (3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A computer-implemented method comprising:
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a) providing, by a computer system including at least one computer, a user interface screen for managing online advertisement information, the user interface screen including; i) a first section for displaying a hierarchical representation of ad account information, the hierarchical representation of ad account information including a plurality of ad campaigns simultaneously displayed at a first level of the hierarchy and one or more ad groups belonging to the ad campaigns at a second level of the hierarchy, and ii) a second section for displaying rows of a user selected class of ad account information, the class of ad account information including at least two of (A) keywords, (B) serving constraints, (C) text ads, (D) audio ads, (E) video ads, (F) negative keywords, (G) ad groups and (H) ad campaigns; b) accepting as input, by the computer system, a user selection of a scope of ad account information via user interaction with the first section; c) accepting as input, by the computer system, a user selection of the class of ad account information via user interaction with the second section; d) displaying, in the second section, content of the user selected class of ad account information in an information table including rows of the content corresponding to the user selected class within the scope of the ad account information; e) accepting as input, a user selection of one or more rows of the information table; and f) accepting as input, a user movement or copying of the content corresponding to the selected one or more rows of the information table to an ad group or an ad campaign of the ad account information.
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15. An apparatus comprising:
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a) at least one processor; b) an input device; and c) at least one storage device storing a computer executable code which when executed by the at least one processor, performs a method of; i) providing a user interface screen for managing online advertisement information, the user interface screen including; (A) a first section for displaying a hierarchical representation of ad account information, the hierarchical representation of ad account information including a plurality of ad campaigns simultaneously displayed at a first level of the hierarchy and one or more ad groups belonging to the ad campaigns at a second level of the hierarchy, and (B) a second section for displaying rows of a user selected class of ad account information the class of ad account information including least two of (1) keywords, (2) serving constraints, (3) text ads, (4) audio ads, (5) video ads, (6) negative keywords, (7) ad groups, and (8) ad campaigns, ii) accepting as input, a user selection of a scope of ad account information via user interaction with the first section, iii) accepting as input, a user selection of the class of ad account information via user interaction with the second section, iv) displaying, in the second section, content of the user selected class of ad account information in an information table including rows of the content corresponding to the user selected class within the scope of the ad account information, v) accepting as input, a user selection of one or more rows of the information table, and vi) accepting as input, a user movement or copying of the content corresponding to the selected one or more rows of the information table to an ad group or an ad campaign of the ad account information. - View Dependent Claims (16, 17, 18)
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19. A computer readable storage medium having stored thereon computer executable instructions which, when executed by a computer perform a method of:
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a) providing a user interface screen for managing online advertisement information, the user interface screen including; i) a first section displaying a hierarchical representation of ad account information, the hierarchical representation of ad account information including a plurality of ad campaigns simultaneously displayed at a first level of the hierarchy and one or more ad groups belonging to the ad campaigns at a second level of the hierarchy, ii) a second section displaying rows of a user selected class of ad account information, the class of ad account information including at least two of (A) keywords, (B) serving constraints, (C) text ads, (D) audio ads, (E) video ads, (F) negative keywords, (G) ad groups, and (H) ad campaigns, and iii) a third section displaying one or more fields for displaying expanded information for the rows displayed in the second section; b) accepting as input, a user selection of a scope of ad account information via user interaction with the first section; c) accepting as input, a user selection of the class of ad account information via user interaction with the second section; d) displaying, in the second section, rows of the user selected class of ad account information belonging to one or more ad campaigns and one or more ad groups corresponding to the user selected scope of ad account information; and e) displaying, in the third section, expanded information in the one or more fields corresponding to the user selection of the one or more rows, wherein the one or more fields of the third section correspond to the user selection of the class of ad account information. - View Dependent Claims (20)
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Specification