MERCHANDISE USER TRACKING SYSTEM AND METHOD
First Claim
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1. A method for tracking user interaction with electronic items of merchandise on display in a retail store, the method comprising:
- obtaining identifying information from an electronic item of merchandise on display;
detecting user interaction with the electronic item of merchandise; and
tracking information relating to the detected user interaction with the electronic item of merchandise.
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Abstract
A merchandising system and method for tracking user interaction with electronic items of merchandise on display in a retail store are provided. For example, the method includes obtaining identifying information from an electronic item of merchandise on display and detecting user interaction with the electronic item of merchandise. The method further includes tracking information relating to the detected user interaction with the electronic item of merchandise.
111 Citations
20 Claims
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1. A method for tracking user interaction with electronic items of merchandise on display in a retail store, the method comprising:
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obtaining identifying information from an electronic item of merchandise on display; detecting user interaction with the electronic item of merchandise; and tracking information relating to the detected user interaction with the electronic item of merchandise. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A merchandising display system comprising:
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a merchandising display configured to display an electronic item of merchandise at a display position in a retail store and to detect user interaction with the electronic item of merchandise; a digital interface box (DIB); and a media player operably coupled to the DIB, wherein the DIB and the media player are configured to be in communication with the electronic item of merchandise, and wherein the DIB or media player is configured to obtain identifying information from the electronic item of merchandise and to track information relating to a user'"'"'s interaction with the electronic item of merchandise. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A merchandising display system comprising:
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means for obtaining identifying information from an electronic item of merchandise on display; means for detecting user interaction with the electronic item of merchandise; and means for tracking information relating to the detected user interaction with the electronic item of merchandise.
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Specification