METHOD AND SYSTEM OF OPTIMIZING A MARKETING CAMPAIGN OF A SALABLE COMMODITY
First Claim
1. A computer-implemented method of optimizing a marketing campaign of a saleable commodity, said method comprising:
- (a) receiving from a user one or more descriptors relating to said saleable commodity;
(b) identifying, based at least in part on said one or more descriptors, one or more comparable saleable commodities for which marketing has been conducted;
(c) retrieving, by a computing system comprising one or more processors, marketing data corresponding to said one or more comparable saleable commodities, said marketing data including advertising selections used in the sale or attempted sale of said one or more comparable saleable commodities;
(d) aggregating, by the computing system, said one or more comparable saleable commodities into one or more advertising campaigns based at least in part upon said advertising selections;
(e) calculating, by the computing system for each of said one or more advertising campaigns, performance data based at least in part upon said marketing data;
(f) ranking, by the computing system based at least in part on said performance data, success of said one more advertising campaigns according to one or more predefined performance metrics; and
(g) assigning a marketing campaign to said saleable commodity based at least in part on the ranking of said one more advertising campaigns, said marketing campaign including a selection of said advertising selections.
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Accused Products
Abstract
Embodiments of the present invention may allow selling agents to create a marketing campaign analysis, and associated marketing campaign recommendations, for a prospective seller of a saleable in an interactive fashion with the prospective seller. Embodiments of the present invention may utilize historical marketing and/or sales data for comparable properties (that have either been sold or for which sale has, or is currently, being attempted) in order to identify successful advertising campaigns. The relative ‘success’ of an advertising campaign can be determined by reference to certain predefined performance metrics. Based upon the results of these performance metrics (which can be customized to meet a seller'"'"'s desired selling strategy), embodiments of the present invention may allow a selling agent to present the seller with one or more optimized marketing campaigns, from which a final marketing campaign can be selected for the listing of the subject property.
6 Citations
21 Claims
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1. A computer-implemented method of optimizing a marketing campaign of a saleable commodity, said method comprising:
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(a) receiving from a user one or more descriptors relating to said saleable commodity; (b) identifying, based at least in part on said one or more descriptors, one or more comparable saleable commodities for which marketing has been conducted; (c) retrieving, by a computing system comprising one or more processors, marketing data corresponding to said one or more comparable saleable commodities, said marketing data including advertising selections used in the sale or attempted sale of said one or more comparable saleable commodities; (d) aggregating, by the computing system, said one or more comparable saleable commodities into one or more advertising campaigns based at least in part upon said advertising selections; (e) calculating, by the computing system for each of said one or more advertising campaigns, performance data based at least in part upon said marketing data; (f) ranking, by the computing system based at least in part on said performance data, success of said one more advertising campaigns according to one or more predefined performance metrics; and (g) assigning a marketing campaign to said saleable commodity based at least in part on the ranking of said one more advertising campaigns, said marketing campaign including a selection of said advertising selections. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer-implemented system of optimizing a marketing campaign of a saleable commodity, said system comprising one or more computers including:
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at least one processor; an interface between said processor and a data network; a database for containing information relating to said saleable commodity; and at least one storage medium operatively coupled to said processor, said storage medium containing program instructions for execution by said at least one processor, said program instructions causing said at least one processor to execute the steps of; (a) receiving from a user one or more descriptors relating to said saleable commodity; (b) identifying, based at least in part on said one or more descriptors, one or more comparable saleable commodities for which marketing has been conducted; (c) retrieving from said database marketing data corresponding to said one or more comparable saleable commodities, said marketing data including advertising selections used in the sale or attempted sale of said one or more comparable saleable commodities; (d) aggregating said one or more comparable saleable commodities into one or more advertising campaigns based at least in part upon said advertising selections; (e) calculating for each of said one or more advertising campaigns performance data based at least in part upon said marketing data; (f) ranking, based at least in part on said performance data, success of said one more advertising campaigns according to one or more predefined performance metrics; (g) storing in said database information relating to said saleable commodity, said one or more comparable saleable commodities, or said rank of said one or more advertising campaigns; and (h) assigning a marketing campaign to said saleable commodity based on the ranking of said one more advertising campaigns, said marketing campaign including a selection of said advertising selections. - View Dependent Claims (16, 17, 18, 19)
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20. A tangible computer-readable medium having computer-executable instructions stored thereon for performing a method of optimizing a marketing campaign of a saleable commodity, said method comprising:
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(a) receiving from a user one or more descriptors relating to said saleable commodity; (b) identifying, based at least in part on said one or more descriptors, one or more comparable saleable commodities for which marketing has been conducted; (c) retrieving marketing data corresponding to said one or more comparable saleable commodities, said marketing data including advertising selections used in the sale or attempted sale of said one or more comparable saleable commodities; (d) aggregating said one or more comparable saleable commodities into one or more advertising campaigns based at least in part upon said advertising selections; (e) calculating for each of said one or more advertising campaigns performance data based at least in part upon said marketing data; (f) ranking, based at least in part on said performance data, success of said one more advertising campaigns according to one or more predefined performance metrics; and (g) assigning a marketing campaign to said saleable commodity based at least in part on the ranking of said one more advertising campaigns, said marketing campaign including a selection of said advertising selections.
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21. A computer-implemented method of optimizing a marketing campaign for the sale of a residential property, said method comprising:
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(a) receiving one or more descriptors relating to the residential property; (b) identifying, based at least in part on said one or more descriptors, at least one comparable residential property for which marketing to sell said at least one comparable residential property has been conducted; (c) retrieving historical marketing data and sales data corresponding to each comparable residential property, said marketing data including advertising selections used in the sale or attempted sale of said at least one comparable residential property; and (d) identifying, using said marketing data and sales data, the most effective advertising campaign for said residential property.
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Specification