SYSTEM AND METHODS FOR DELIVERING TARGETED MARKETING CONTENT TO MOBILE DEVICE USERS BASED ON GEOLOCATION
First Claim
1. In a Location-based Offer Delivery System (LODS), wherein the LODS includes an LODS central server for performing various operations of the LODS, and wherein the LODS is in operative communication with a plurality of subscribers operating a plurality of mobile devices for receiving mobile content items, a method comprising:
- receiving at the LODS central server subscriber identification information and mobile device location information corresponding to a particular subscriber associated with a particular mobile device at a specific location;
retrieving a particular subscriber profile corresponding to the particular subscriber based on the received subscriber identification information;
retrieving location history information corresponding to the particular subscriber;
retrieving predefined region information identifying one or more predefined regions corresponding to the received mobile device location information;
applying one or more predetermined business rules to the retrieved particular subscriber profile corresponding to the particular subscriber, the retrieved location history information corresponding to the particular subscriber, and the retrieved predefined region information identifying the one or more predefined regions corresponding to the received mobile device location information for determining one or more mobile content items for delivery to the particular mobile device associated with the particular subscriber;
retrieving the determined one or more mobile content items for delivery to the particular mobile device associated with the particular subscriber; and
transmitting from the LODS central server the retrieved one or more mobile content items to the particular mobile device associated with the particular subscriber.
0 Assignments
0 Petitions
Accused Products
Abstract
The present disclosure relates generally to proximity-based advertising and marketing systems, and more particularly to methods and systems for the creation, syndication, and distribution of advertising and marketing content to consumer mobile devices based at least in part on a physical, geo-location or proximity of the mobile devices. In particular, the present disclosure relates to systems and methods for distributing mobile content items to mobile devices of system subscribers, such mobile content items generally being targeted to a particular subscriber based on the subscriber'"'"'s profile information.
57 Citations
13 Claims
-
1. In a Location-based Offer Delivery System (LODS), wherein the LODS includes an LODS central server for performing various operations of the LODS, and wherein the LODS is in operative communication with a plurality of subscribers operating a plurality of mobile devices for receiving mobile content items, a method comprising:
-
receiving at the LODS central server subscriber identification information and mobile device location information corresponding to a particular subscriber associated with a particular mobile device at a specific location; retrieving a particular subscriber profile corresponding to the particular subscriber based on the received subscriber identification information; retrieving location history information corresponding to the particular subscriber; retrieving predefined region information identifying one or more predefined regions corresponding to the received mobile device location information; applying one or more predetermined business rules to the retrieved particular subscriber profile corresponding to the particular subscriber, the retrieved location history information corresponding to the particular subscriber, and the retrieved predefined region information identifying the one or more predefined regions corresponding to the received mobile device location information for determining one or more mobile content items for delivery to the particular mobile device associated with the particular subscriber; retrieving the determined one or more mobile content items for delivery to the particular mobile device associated with the particular subscriber; and transmitting from the LODS central server the retrieved one or more mobile content items to the particular mobile device associated with the particular subscriber. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
-
Specification