Method and System for Launching a Generic Marketing Campaign by Pooling Small Advertisers
First Claim
1. A method of launching a generic, brand-neutral marketing campaign for a plurality of small advertisers, comprising:
- at a server system having memory and one or more processors;
causing a display of a brand-neutral marketing message on a plurality of client devices to respective viewers at the client devices, wherein the brand-neutral marketing message includes one or more generic terms characterizing products or services associated with the marketing campaign and a unique campaign attribute associated with the marketing campaign;
receiving a response from at least one viewer that has watched the brand-neutral marketing message, wherein the response includes the unique campaign attribute and location information of a client device associated with the viewer;
preparing a target-oriented marketing message based on the unique campaign attribute and the location information of the client device, wherein the target-oriented marketing message includes information about at least one small advertiser that participates in the marketing campaign; and
causing a display of the target-oriented marketing message on the client device associated with the viewer.
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Accused Products
Abstract
A method of launching a generic, brand-neutral marketing campaign for a plurality of small advertisers comprises: causing a display of a brand-neutral marketing message on a plurality of client devices to respective viewers at the client devices, the brand-neutral marketing message including one or more generic terms characterizing products or services and a unique campaign attribute associated with the marketing campaign; receiving a response from at least one viewer that has watched the brand-neutral marketing message, the response including the unique campaign attribute and location information of a client device associated with the viewer; preparing a target-oriented marketing message based on the unique campaign attribute and the location information of the client device, the target-oriented marketing message including information about at least one small advertiser that participates in the marketing campaign; and causing a display of the target-oriented marketing message on the client device associated with the viewer.
34 Citations
26 Claims
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1. A method of launching a generic, brand-neutral marketing campaign for a plurality of small advertisers, comprising:
at a server system having memory and one or more processors; causing a display of a brand-neutral marketing message on a plurality of client devices to respective viewers at the client devices, wherein the brand-neutral marketing message includes one or more generic terms characterizing products or services associated with the marketing campaign and a unique campaign attribute associated with the marketing campaign; receiving a response from at least one viewer that has watched the brand-neutral marketing message, wherein the response includes the unique campaign attribute and location information of a client device associated with the viewer; preparing a target-oriented marketing message based on the unique campaign attribute and the location information of the client device, wherein the target-oriented marketing message includes information about at least one small advertiser that participates in the marketing campaign; and causing a display of the target-oriented marketing message on the client device associated with the viewer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer system, comprising:
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one or more processing units; and memory storing one or more programs to be executed by the one or more processing units, the one or more programs comprising instructions for; causing a display of a brand-neutral marketing message on a plurality of client devices to respective viewers at the client devices, wherein the brand-neutral marketing message includes one or more generic terms characterizing products or services associated with the marketing campaign and a unique campaign attribute associated with the marketing campaign; receiving a response from at least one viewer that has watched the brand-neutral marketing message, wherein the response includes the unique campaign attribute and location information of a client device associated with the viewer; preparing a target-oriented marketing message based on the unique campaign attribute and the location information of the client device, wherein the target-oriented marketing message includes information about at least one small advertiser that participates in the marketing campaign; and causing a display of the target-oriented marketing message on the client device associated with the viewer. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18)
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19. A computer readable storage medium storing one or more programs configured for execution by a computer system, the one or more programs comprising instructions for:
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causing a display of a brand-neutral marketing message on a plurality of client devices to respective viewers at the client devices, wherein the brand-neutral marketing message includes one or more generic terms characterizing products or services associated with the marketing campaign and a unique campaign attribute associated with the marketing campaign; receiving a response from at least one viewer that has watched the brand-neutral marketing message, wherein the response includes the unique campaign attribute and location information of a client device associated with the viewer; preparing a target-oriented marketing message based on the unique campaign attribute and the location information of the client device, wherein the target-oriented marketing message includes information about at least one small advertiser that participates in the marketing campaign; and causing a display of the target-oriented marketing message on the client device associated with the viewer. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26)
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Specification