SYSTEM, METHOD, AND COMPUTER-READABLE STORAGE MEDIUM FOR CONSOLIDATING AND PERSONALIZING THE DELIVERY OF MARKETING COMMUNICATIONS
First Claim
Patent Images
1. A system for the aggregation and distribution of marketing communications, the system comprising:
- a computer having computer-readable media comprising instructions that cause the computer to;
maintain a marketing entity registry containing one or more marketing entities from which the computer is configured to receive a plurality of types of marketing communications;
maintain a user profile specifying one or more marketing entities from which a corresponding user has elected to receive marketing communications;
aggregate one or more types of marketing communications distributed by the one or more marketing entities;
associate the one or more aggregated marketing communications distributed by the one or more marketing entities with the user profile, an aggregated marketing communication being associated with the user profile if the corresponding user has elected to receive marketing communications from the corresponding marketing entity; and
enable the user to access the one or more aggregated marketing communications, whereby the user is able to access a plurality of types of marketing communications via one application.
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Abstract
A system, method, and computer-readable storage medium for enabling the aggregation of electronic marketing communication data distributed to consumers via an electronic network, such as the Internet, thereby providing one or more convenient mechanisms by which an individual may access and manage marketing communication data from one or more marketing entities distributed via one or more communication channels, including an improved inbox designed for marketing communications and multi-channel communications.
16 Citations
20 Claims
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1. A system for the aggregation and distribution of marketing communications, the system comprising:
a computer having computer-readable media comprising instructions that cause the computer to; maintain a marketing entity registry containing one or more marketing entities from which the computer is configured to receive a plurality of types of marketing communications; maintain a user profile specifying one or more marketing entities from which a corresponding user has elected to receive marketing communications; aggregate one or more types of marketing communications distributed by the one or more marketing entities; associate the one or more aggregated marketing communications distributed by the one or more marketing entities with the user profile, an aggregated marketing communication being associated with the user profile if the corresponding user has elected to receive marketing communications from the corresponding marketing entity; and enable the user to access the one or more aggregated marketing communications, whereby the user is able to access a plurality of types of marketing communications via one application. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for subscribing to a marketing entity'"'"'s marketing communications via a marketing communication management system, the method comprising:
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receiving, by a marketing communication management computer from a user, an instruction to associate a marketing entity identifier with a user profile, the marketing entity identifier being communicated to the marketing communication management computer per the user selecting a marketing communication link via a user mechanism, accessing a user profile associated with the user; determining whether the received marketing entity identifier is associated with a marketing entity profile and if the received marketing entity identifier is not associated with a marketing entity profile the marketing communication management computer generates a marketing entity profile associated with the received marketing entity identifier; and associating the marketing entity identifier with the user profile to enable the user to receive one or more marketing communications from the marketing entity via the marketing communication management computer. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method for delivering a marketing communication via a marketing communication management system, the method comprising:
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receiving, by a marketing communication management computer from a marketing entity, a marketing communication, the marketing communication management computer being configured to receive a plurality of types of marketing communications, identifying one or more user profiles associated with the marketing entity, distributing the marketing communication to one or more user profiles associated with the marketing entity, thereby enabling a user associated with a user profile to access the marketing communication via the marketing communication management computer. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification