METHODS AND APPARATUS TO MEASURE EXPOSURE TO STREAMING MEDIA
First Claim
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1. A method of measuring exposure to streaming media, the method comprising:
- extracting metering data from media obtained from a media provider;
generating metadata identifying the media based on the extracted metering data;
transcoding the media into a transport stream, the transport stream having a streaming format; and
embedding the metadata in a metadata channel of the transport stream.
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Abstract
Methods and apparatus to measure exposure to streaming media are described. An example method includes extracting metering data from media obtained from a media provider. Metadata identifying the media based on the extracted metering data is generated. The media is transcoded into a transport stream, the transport stream having a streaming format. The metadata is embedded in a metadata channel of the transport stream.
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Citations
26 Claims
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1. A method of measuring exposure to streaming media, the method comprising:
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extracting metering data from media obtained from a media provider; generating metadata identifying the media based on the extracted metering data; transcoding the media into a transport stream, the transport stream having a streaming format; and embedding the metadata in a metadata channel of the transport stream. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An apparatus to measure exposure to streaming media, the apparatus comprising:
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a media identifier to generate metadata identifying media based on metering data extracted from the media; a transcoder to transcode the media into a transport stream; and a metadata embedder to embed the metadata in a metadata channel of the transport stream. - View Dependent Claims (12, 13, 14, 15)
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16. A tangible machine-readable storage medium comprising instructions which, when executed, cause a machine to at least:
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extract metering data from media obtained from a media provider; generate metadata identifying the media based on the extracted metering data; transcode the media into a transport stream, the transport stream having a streaming format; and embed the metadata in a metadata channel of the transport stream. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25)
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26-43. -43. (canceled)
Specification