ESTIMATING DEMOGRAPHIC STATISTICS OF MEDIA VIEWERSHIP VIA CONTEXT AWARE MOBILE DEVICES
First Claim
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1. A method of generating demographic statistics related to an event, the method comprising:
- using sensor data acquired at a mobile device to estimate a value for a category of a demographic model of a user of the mobile device;
using sensor data acquired at the mobile device to detect an occurrence of the event in which the user of the mobile device participates; and
associating the estimated value for the category of the demographic model of the user of the mobile device with the event.
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Abstract
A method of generating demographic statistics related to an event includes using sensor data acquired at a mobile device to estimate a value for a category of a demographic model of a user of the mobile device; using sensor data acquired at the mobile device to detect an occurrence of the event in which the user of the mobile device participates; and associating the estimated value for the category of the demographic model of the user of the mobile device with the event.
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Citations
41 Claims
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1. A method of generating demographic statistics related to an event, the method comprising:
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using sensor data acquired at a mobile device to estimate a value for a category of a demographic model of a user of the mobile device; using sensor data acquired at the mobile device to detect an occurrence of the event in which the user of the mobile device participates; and associating the estimated value for the category of the demographic model of the user of the mobile device with the event. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system for generating demographic statistics related to an event, the system comprising:
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a mobile device configured to; collect sensor data available at the mobile device; use at least some of the sensor data to estimate a value for a category of a demographic model of a user of the mobile device; transmit the estimated value for the category of the demographic model of the user to a server; use at least some of the sensor data to detect an occurrence of the event in which the user of the mobile device participates; and transmit information about the occurrence of the event to the server; and the server configured to; receive the estimated value for the category of the demographic model of the user from the mobile device; receive the information about the occurrence of the event from the mobile device; and associate the estimated value for the category of the demographic model of the user, with the event, using the information about the occurrence of the event. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A mobile device comprising:
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one or more sensors configured to collect sensor data; a processor communicatively coupled to the one or more sensors and configured to use at least some of the sensor data collected to estimate a value for a category of a demographic model of a user of the mobile device, and to use at least some of the sensor data to detect an occurrence of an event in which the user of the mobile device participates; and a transceiver communicatively coupled to the processor and configured to transmit the estimated value for the category of the demographic model of the user, and to transmit information about the occurrence of the event. - View Dependent Claims (23, 24, 25, 26, 27)
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28. A server for utilizing a data network to generate demographic statistics related to an event, the server comprising:
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a communication interface communicatively coupled with the data network and configured to receive, from a mobile device, an estimated value for a category of a demographic model of a user of the mobile device, and to receive, from the mobile device, features associated with the event in which the user of the mobile device participates; and a processor communicatively coupled with the communication interface and configured to detect an occurrence of the event by comparing the features associated with the event with information about a plurality of pre-determined target events, and to associate the estimated value for the category of the demographic model of the user of the mobile device with the event, wherein the value for the category of the demographic model of the user of the mobile device was estimated using sensor data available at the mobile device, and wherein the features associated with the event were generated by processing sensor data available at the mobile device. - View Dependent Claims (29, 30, 31, 32)
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33. A computer program product residing on a non-transitory processor-readable medium and comprising processor-readable instructions configured to cause a processor to:
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access an estimated value for a category of a demographic model of a user of a mobile device; access features associated with an event in which the user of the mobile device participates; retrieve from storage information about a plurality of pre-determined target events; detect an occurrence of the event by comparing the features associated with the event with the information about the plurality of pre-determined target events; and associate the estimated value for the category of the demographic model of the user of the mobile device with the event, wherein the value for the category of the demographic model of the user of the mobile device was estimated using sensor data available at the mobile device, and wherein the features associated with the event were generated by processing sensor data available at the mobile device. - View Dependent Claims (34, 35, 36)
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37. An apparatus for generating demographic statistics related to an event, the apparatus comprising:
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means for receiving an estimated value for a category of a demographic model of a user of a mobile device, and for receiving features associated with the event in which the user of the mobile device participates; and means for processing to detect an occurrence of the event by comparing the features associated with the event with information about a plurality of pre-determined target events, and to associate the estimated value for the category of the demographic model of the user of the mobile device with the event, wherein the value for the category of the demographic model of the user of the mobile device was estimated using sensor data available at the mobile device, and wherein the features associated with the event were generated by processing sensor data available at the mobile device. - View Dependent Claims (38, 39, 40, 41)
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Specification