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ESTIMATING DEMOGRAPHIC STATISTICS OF MEDIA VIEWERSHIP VIA CONTEXT AWARE MOBILE DEVICES

  • US 20130273941A1
  • Filed: 04/12/2012
  • Published: 10/17/2013
  • Est. Priority Date: 04/12/2012
  • Status: Active Grant
First Claim
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1. A method of generating demographic statistics related to an event, the method comprising:

  • using sensor data acquired at a mobile device to estimate a value for a category of a demographic model of a user of the mobile device;

    using sensor data acquired at the mobile device to detect an occurrence of the event in which the user of the mobile device participates; and

    associating the estimated value for the category of the demographic model of the user of the mobile device with the event.

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