FUTURE AD TARGETING
First Claim
Patent Images
1. A method, comprising:
- obtaining data from a plurality of user profiles associated with a plurality of users, the data indicating one or more of a plurality of features pertaining to each of the plurality of users;
predicting an action that a particular one of the plurality of users has or will have a high probability of intent, desire, or need to perform at a future time based, at least in part, upon the data that has been obtained from the plurality of user profiles; and
providing an advertisement or offer to the particular user based, at least in part, upon the action that the particular user has or will have a high probability of intent, desire, or need to perform at a future time.
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Accused Products
Abstract
In one embodiment, the system obtains data from a plurality of user profiles associated with a plurality of users, where the data indicates one or more of a plurality of features pertaining to each of the plurality of users. The system predicts an action that a particular one of the plurality of users has or will have a high probability of intent, desire, or need to perform at a future time based, at least in part, upon the data that has been obtained from the plurality of user profiles. The system provides an advertisement or offer to the particular user based, at least in part, upon the action that the particular user has a high probability of intent, desire, or need to perform at a future time.
20 Citations
22 Claims
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1. A method, comprising:
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obtaining data from a plurality of user profiles associated with a plurality of users, the data indicating one or more of a plurality of features pertaining to each of the plurality of users; predicting an action that a particular one of the plurality of users has or will have a high probability of intent, desire, or need to perform at a future time based, at least in part, upon the data that has been obtained from the plurality of user profiles; and providing an advertisement or offer to the particular user based, at least in part, upon the action that the particular user has or will have a high probability of intent, desire, or need to perform at a future time. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A method, comprising:
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obtaining data from a plurality of user profiles associated with a plurality of users, the data indicating one or more of a plurality of features pertaining to each of the plurality of users; identifying one or more of the plurality of users that each have or will have a high probability of intent, desire, or need to perform a particular action at a future time based, at least in part, upon the data that has been obtained from the plurality of user profiles; and providing an advertisement or offer to the at least one of the identified one or more of the plurality of users based, at least in part, upon the action that the identified one or more of the plurality of users have or will have a high probability of intent, desire, or need to perform at a future time. - View Dependent Claims (8, 9, 10)
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11. A non-transitory computer-readable medium storing thereon computer-readable instructions, comprising;
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instructions for obtaining data from a plurality of user profiles associated with a plurality of users, the data indicating one or more of a plurality of features pertaining to each of the plurality of users; instructions for predicting an action that a particular one of the plurality of users has or will have a high probability of intent, desire, or need to perform at a future time based, at least in part, upon the data that has been obtained from the plurality of user profiles; and instructions for providing an advertisement or offer to the particular user based, at least in part, upon the action that the particular user has or will have a high probability of intent, desire, or need to perform at a future time. - View Dependent Claims (12, 13, 14, 15, 16)
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17. An apparatus, comprising:
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a processor; and a memory, at least one of the processor or the memory being adapted for; obtaining data from a plurality of user profiles associated with a plurality of users, the data indicating one or more of a plurality of features pertaining to each of the plurality of users; identifying one or more of the plurality of users that each have or will have a high probability of intent, desire, or need to perform a particular action at a future time based, at least in part, upon the data that has been obtained from the plurality of user profiles; and providing an advertisement or offer to at least one of the identified one or more of the plurality of users based, at least in part, upon the action that the identified one or more of the plurality of users have or will have a high probability of intent, desire, or need to perform at a future time. - View Dependent Claims (18, 19, 20, 21, 22)
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Specification