Method and Apparatus for Advertisement Message Coordination

• US 20130275224A1
• Filed: 04/11/2012
• Published: 10/17/2013
• Est. Priority Date: 04/11/2012
• Status: Abandoned Application

• Current Assignee: Ford Global Technologies, LLC (Ford Motor Company)
• Original Assignee: Ford Global Technologies, LLC (Ford Motor Company)
• Inventors: Prakah-Asante, Kwaku O., MacNeille, Perry Robinson, Strumolo, Gary Steven
• Application Number:
  US13/444,248
• Publication Number:
  US 20130275224A1
• Time in Patent Office: Days
• US Class Current: 705/14.63
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

An advertisement message system includes a plurality of modules providing current state values, including at least a GPS location proximity value, a workload value, and an advertisement optimization value. The system also includes a processor configured to receive state values from the plurality of modules. The system further includes an advertisement database including a plurality of advertisements. The processor is configured to determine that ad delivery is appropriate and to select an ad with a likelihood of driver response above a certain threshold. The selection is based at least in part on a currently received GPS location proximity value, workload value and advertisement optimization value, and to deliver the advertisement through a vehicle output.

Claims

1. An advertisement message system comprising:

a plurality of modules providing current state values, including at least a travel time value, a workload value, and an advertisement optimization value;

a processor configured to receive state values from the plurality of modules; and

an advertisement database including a plurality of advertisements, wherein

the processor is further configured to determine that ad delivery is appropriate and to select an ad with a likelihood of driver response above a certain threshold based at least in part on a currently received travel time value, workload value and advertisement optimization value, and to deliver the advertisement through a vehicle output.

2. The system of claim 1, wherein the advertisement optimization value is set to designate a more valuable or less valuable advertisement based on driver responsiveness to previous advertisement(s).

3. The system of claim 2, further including a module for augmenting an optimization value based on a detected traveling or not-traveling of a vehicle to a merchant to which an advertisement corresponds.

4. The system of claim 1, wherein the processor is further configured to select a plurality of advertisements for delivery in advance of delivery, and wherein delivering the advertisements through a vehicle output is delayed until at least one predetermined condition is met.

5. The system of claim 4, wherein the predetermined condition includes a meeting of a threshold value for at least one of a GPS location proximity value, a workload value or an optimization value.

6. The system of claim 5, wherein the predetermined condition includes a meeting of a threshold value for at least two of a GPS location proximity value, a workload value or an optimization value.

7. The system of claim 5, wherein the predetermined condition includes a meeting of a threshold value for a GPS location proximity value, a workload value and an optimization value.

8. The system of claim 1, wherein the processor is further configured to select from at least a shorter or longer version of an advertisement for delivery based at least in part on a currently received GPS location proximity value, workload value or advertisement optimization value.

9. A computer-implemented method comprising:

receiving at least a proximity value, a workload value, and an advertisement optimization value at an advertisement processing system;

examining a plurality of advertisements until an advertisement having a delivery value above a threshold value is selected, the delivery value based at least in part on a calculation made using the received proximity value, workload value, and advertisement optimization value; and

delivering the selected advertisement to a driver.

10. The method of claim 9, wherein the advertisement optimization value is set to designate a more valuable or less valuable advertisement based on driver responsiveness to a previous advertisement.

11. The method of claim 10, further including augmenting an optimization value based on a detected traveling or not-traveling of a vehicle to a merchant to which an advertisement corresponds.

12. The method of claim 9, further comprising selecting a plurality of advertisements having a delivery value above the threshold value in advance of delivery, and wherein delivering the advertisements to the driver is delayed until at least one predetermined condition is met.

13. The method of claim 12, wherein the predetermined condition includes a meeting of a threshold value for at least two of a GPS location proximity value, a workload value or an optimization value.

14. The method of claim 12, wherein the predetermined condition includes a meeting of a threshold value for a GPS location proximity value, a workload value and an optimization value.

15. The method of claim 9, further comprising selecting from at least a shorter or longer version of an advertisement for delivery based at least in part on a currently received GPS location proximity value, workload value or advertisement optimization value.

16. A computer readable storage medium storing instructions that, when executed by a processor cause the processor to perform the method comprising:

receiving at least a proximity value, a workload value, and an advertisement optimization value at an advertisement processing system;

examining a plurality of advertisements until an advertisement having a delivery value above a threshold value is selected, the delivery value based at least in part on a calculation made using the received proximity value, workload value, and advertisement optimization value; and

delivering the selected advertisement to a driver.

17. The computer readable storage medium of claim 16, wherein the advertisement optimization value is set to designate a more valuable or less valuable advertisement based on driver responsiveness to a previous advertisement.

18. The computer readable storage medium of claim 17, wherein the method further includes augmenting an optimization value based on a detected traveling or not-traveling of a vehicle to a merchant to which an advertisement corresponds.

19. The computer readable storage medium of claim 16, further comprising selecting a plurality of advertisements having a delivery value above the threshold value in advance of delivery, and wherein delivering the advertisements to the driver is delayed until at least one predetermined condition is met.

20. The computer readable storage medium of claim 19, wherein the predetermined condition includes a meeting of a threshold value for at least two of a GPS location proximity value, a workload value or an optimization value.

21. The computer readable storage medium of claim 19, wherein the predetermined condition includes a meeting of a threshold value for a GPS location proximity value, a workload value and an optimization value.

22. The computer readable storage medium of claim 16, further comprising selecting from at least a shorter or longer version of an advertisement for delivery based at least in part on a currently received GPS location proximity value, workload value or advertisement optimization value.