LIFECYCLE MARKETING OBJECT ORIENTED SYSTEM AND METHOD

• US 20130275366A1
• Filed: 06/06/2013
• Published: 10/17/2013
• Est. Priority Date: 01/18/2010
• Status: Active Grant

• Current Assignee: Right On Interactive
• Original Assignee: Right On Interactive
• Inventors: Dalvi, Amol A., Burk, Stephen T.
• Granted Patent: US 9,098,544 B2
• Time in Patent Office: Days
• US Class Current: 707/607
• CPC Class Codes: G06F 16/2379 Updates performed during online database operations; commit processing
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The present invention involves a server for providing remote users a Lifecycle marketing system based on information in a data store of the customer enterprise. The server includes a database storing customer enterprise data. The customer enterprise data includes rules, criteria, and stages. Query software is capable of accessing data in enterprise data stores. Lifecycle definition software accesses the database and is capable of creating a lifecycle framework in the database based on information on contacts included in the enterprise data stores.

Claims

1. A server for providing remote users a Lifecycle marketing system based on information in a data store of the customer enterprise, said server comprising:

a database storing customer enterprise data, said customer enterprise data including rules, criteria, and stages;

query software capable of accessing data in enterprise data stores; and

lifecycle definition software accessing said database and capable of creating a life cycle framework in said database based on information on contacts included in the enterprise data stores.

2. The server of claim 1 wherein said lifecycle definition software includes a user interaction module for allowing the user to enter rules for profile scoring of contacts of a customer.

3. The server of claim 1 wherein said lifecycle definition software includes a user interaction module for allowing the user to enter stage definitions relating to the life cycle framework.

4. The server of claim 1 wherein said database includes rules, criteria, and stages of a plurality of customer enterprises, said lifecycle definition software being capable of separating said customer enterprise data in said database and restricting access to each of said plurality of customer enterprises.

5. The server of claim 1 wherein said query software is capable of dynamically constructing queries of the enterprise data stores based on said rules.

6. The server of claim 1 wherein said lifecycle definition software includes a history table for storing frameworks in said database.

7. The server of claim 6 wherein said query software stores at least some of the results of queries in said history table.

8. The server of claim 1 wherein said life cycle framework is capable of being displayed to a user.

9. The server of claim 1, wherein said lifecycle definition software includes a user interaction module for allowing the user to enter stage definitions relating to the life cycle framework, and wherein said display shows one of all data for each stage definition and a filtered selection of data from all data for each stage definition.

10. A method of using a computer to provide remote users a customer Lifecycle management system based on information in a data store of the customer enterprise, the method comprising the steps of:

providing a user interface over a remote access communication, the user interface enabling the user to enter customer enterprise data;

querying enterprise data stores regarding customer enterprise data; and

creating a lifecycle framework based on the customer enterprise data and the results of the querying step.

11. The method of claim 10 wherein the providing step includes allowing the user to enter rules for profile scoring of contacts of a customer.

12. The method of claim 10 wherein the creating step includes using rules, criteria, and stages of a plurality of customer enterprises, the customer enterprise data being stored in a common data repository with restricted access to each of the plurality of customer enterprises.

13. The method of claim 10 wherein the querying step includes dynamically constructing queries of the enterprise data stores based on rules.

14. The method of claim 13 wherein the querying step includes dynamically constructing SQL queries.

15. The method of claim 10 wherein the creating step includes creating a history table for storing frameworks.

16. The method of claim 10 wherein the querying step includes storing at least some of the results of queries in the history table.

17. The method of claim 10 further comprising displaying the life cycle framework to the user.

18. The method of claim 17, wherein the providing step includes allowing the user to enter stage definitions relating to the lifecycle framework, and wherein the displaying step includes displaying one of all data for each stage definition and a filtered selection of data from all data for each stage definition.

19. A machine-readable program storage device for storing encoded instructions for a method of using a computer to provide remote users a Lifecycle marketing system based on information in a data store of the customer enterprise, the method comprising the steps of:

providing a user interface over a remote access communication, the user interface enabling the user to enter customer enterprise data;

querying enterprise data stores regarding customer enterprise data; and

creating a lifecycle framework based on the customer enterprise data and the results of the querying step.

20. The machine-readable program storage device of claim 19 wherein the providing step includes allowing the user to enter rules for profile scoring of contacts of a customer.