METHOD AND APPARATUS FOR USING A CUSTOMIZABLE GAME-ENVIRONMENT TO EXTRACT BUSINESS INFORMATION TO RECOMMEND A MARKETING CAMPAIGN

• US 20130282444A1
• Filed: 04/23/2012
• Published: 10/24/2013
• Est. Priority Date: 04/23/2012
• Status: Abandoned Application

• Current Assignee: Xerox Corporation (Xerox Holdings Corp.)
• Original Assignee: Xerox Corporation (Xerox Holdings Corp.)
• Inventors: KARLSSON, JONAS, Lin, Julianna
• Application Number:
  US13/453,271
• Publication Number:
  US 20130282444A1
• Time in Patent Office: Days
• US Class Current: 705/7.37
• CPC Class Codes: G06Q 30/0243 Comparative campaigns

Abstract

A method, non-transitory computer readable medium, and apparatus for recommending a marketing campaign for a business are disclosed. For example, the method receives one or more parameters of the business and a business objective, generates a game-environment of the business based upon the one or more parameters, simulates an operation of the business in the game-environment using the one or more parameters and recommends a marketing campaign for the business based upon the operation of the business that is simulated and meeting the business objective.

Claims

1. A method for recommending a marketing campaign for a business, comprising:

receiving one or more parameters of the business and a business objective;

generating a game-environment of the business based upon the one or more parameters;

simulating an operation of the business in the game-environment using the one or more parameters; and

recommending the marketing campaign for the business based upon the operation of the business that is simulated and meeting the business objective.

2. The method of claim 1, wherein the one or more parameters comprise:

a business specification, a product specification, a service specification or a customer specification.

3. The method of claim 2, wherein the business specification includes information comprising a type of business or a size of the business.

4. The method of claim 2, wherein the product specification or the service specification includes information comprising a cost of manufacturing a product, an inventory level of the product, a sales price of the product, a lead-time for the product, a cost of providing a service, a level of the service, a sales price of the service, or a lead-time for the service.

5. The method of claim 2, wherein the customer specification includes information comprising an age of a customer, a gender of the customer, an ethnicity of the customer or a secondary characteristic of the customer.

6. The method of claim 1, wherein the business objective comprises a revenue objective, a customer awareness objective, a customer conversion objective, a product upselling objective or a customer retention objective.

7. The method of claim 1, further comprising:

receiving a change to the one or more parameters of the business during the simulating of the operation of the business; and

simulating the operation of the business in the game-environment in accordance with the change.

8. The method of claim 1, wherein the game-environment comprises a leaderboard of a plurality of employees of the business who is competing in the game-environment.

9. The method of claim 1, wherein one or more features of the game-environment are unlocked when a new level is achieved.

10. The method of claim 9, wherein the new level is achieved when a predefined number of marketing campaigns is simulated, when a predefined level of information is received or when a predefined dollar amount of revenue is earned.

11. A non-transitory computer-readable medium having stored thereon a plurality of instructions, the plurality of instructions including instructions which, when executed by a processor, cause the processor to perform a method for recommending a marketing campaign for a business, comprising:

receiving one or more parameters of the business and a business objective;

generating a game-environment of the business based upon the one or more parameters;

simulating an operation of the business in the game-environment using the one or more parameters; and

recommending the marketing campaign for the business based upon the operation of the business that is simulated and meeting the business objective.

12. The non-transitory computer-readable medium of claim 11, wherein the one or more parameters comprise:

a business specification, a product specification, a service specification or a customer specification.

13. The non-transitory computer-readable medium of claim 12, wherein the business specification includes information comprising a type of business or a size of the business.

14. The non-transitory computer-readable medium of claim 12, wherein the product specification or the service specification includes information comprising a cost of manufacturing a product, an inventory level of the product, a sales price of the product, a lead-time for the product, a cost of providing a service, a level of the service, a sales price of the service, or a lead-time for the service.

15. The non-transitory computer-readable medium of claim 12, wherein the customer specification includes information comprising an age of a customer, a gender of the customer, an ethnicity of the customer or a secondary characteristic of the customer.

16. The non-transitory computer-readable medium of claim 11, wherein the business objective comprises a revenue objective, a customer awareness objective, a customer conversion objective, a product upselling objective or a customer retention objective.

17. The non-transitory computer-readable medium of claim 11, further comprising:

receiving a change to the one or more parameters of the business during the simulating of the operation of the business; and

simulating the operation of the business in the game-environment in accordance with the change.

18. The non-transitory computer-readable medium of claim 11, wherein the game-environment comprises a leaderboard of a plurality of employees of the business who is competing in the game-environment.

19. The non-transitory computer-readable medium of claim 11, wherein one or more features of the game-environment are unlocked when a new level is achieved.

20. A method for recommending a marketing campaign for a business, comprising:

receiving one or more parameters and a business objective from a user, wherein the one or more parameters comprise a business type, a product or a service sold by the business and a description of a customer;

generating a game-environment of the business based upon the business type, the product or the service sold by the business and the description of the customer;

simulating an operation of the business in the game-environment using the business type, the product or the service sold by the business and the description of the customer;

suggesting a marketing campaign in accordance with the one or more parameters and the business objective;

simulating the operation of the business in the game-environment in accordance with the marketing campaign;

determining if the business objective is met using the marketing campaign based upon the simulating of the operation of the business in the game-environment in accordance with the marketing campaign; and

recommending the marketing campaign for the business if the business objective is met.