METHODS AND APPARATUS TO DETERMINE MEDIA IMPRESSIONS USING DISTRIBUTED DEMOGRAPHIC INFORMATION

• US 20130282898A1
• Filed: 06/19/2013
• Published: 10/24/2013
• Est. Priority Date: 12/20/2010
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Kalus, Mark, Paparo, Ari, Geraghty, Kevin
• Granted Patent: US 9,596,150 B2
• Time in Patent Office: Days
• US Class Current: 709/224
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04L 43/04 Processing captured monitoring data, e.g. for logfile generation
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/146 Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Examples to determine media impressions using distributed demographic information are disclosed. Some disclosed example methods involve sending a request to an impression monitor system in response to detecting a login event at a client device. The login event is associated with an Internet-based service of a first Internet domain different from a second internet domain of the impression monitor system. Such disclosed example methods also involve sending a login reporting message to a database proprietor that provides the Internet-based service. The login reporting message including first and second cookie identifiers. The first cookie identifier is associated with the first Internet domain of the Internet-based service, and the second cookie identifier is associated with the second Internet domain of the impression monitor system.

Claims

1. A method to log media impressions, the method comprising:

sending a request to an impression monitor system in response to detecting a login event at a client device, the login event associated with an Internet-based service of a first Internet domain different from a second internet domain of the impression monitor system; and

sending a login reporting message to a database proprietor that provides the Internet-based service, the login reporting message including first and second cookie identifiers, the first cookie identifier associated with the first Internet domain of the Internet-based service, and the second cookie identifier associated with the second Internet domain of the impression monitor system.

2. A method as defined in claim 1, wherein the request is a webpage request which does not return a webpage.

3. A method as defined in claim 2, further comprising receiving the second cookie identifier from the impression monitor system in response to the webpage request.

4. A method as defined in claim 1, further comprising sending a tag request to the impression monitor system in response to displaying content having tag instructions that cause the sending of the tag request, the tag request including the second cookie identifier and at least one of a content identifier or a publisher site identifier.

5. A method as defined in claim 1, wherein the login reporting message further includes a login timestamp indicative of a time at which the login event occurred.

6. A method as defined in claim 1, further comprising receiving computer executable instructions from a server associated with the Internet-based service, the computer executable instructions to cause the sending of the request to the impression monitor system in response to detecting the login event.

7. A method as defined in claim 6, wherein the receiving of the computer executable instructions is in response to requesting a login webpage from the server associated with the Internet-based service.

8. A method as defined in claim 1, wherein the second cookie identifier is located as a data parameter in the login reporting message.

9. A tangible computer readable medium having instructions stored thereon that, when executed, cause a machine to at least:

send a request to an impression monitor system in response to detecting a login event at a client device, the login event associated with an Internet-based service of a first Internet domain different from a second internet domain of the impression monitor system; and

send a login reporting message to a database proprietor that provides the Internet-based service, the login reporting message including first and second cookie identifiers, the first cookie identifier associated with the first Internet domain of the Internet-based service, and the second cookie identifier associated with the second Internet domain of the impression monitor system.

10. A computer readable medium as defined in claim 9, wherein the request is a webpage request which does not return a webpage.

11. A computer readable medium as defined in claim 10, wherein the instructions further cause the machine to receive the second cookie identifier from the impression monitor system in response to the webpage request.

12. A computer readable medium as defined in claim 9, wherein the instructions further cause the machine to send a tag request to the impression monitor system in response to displaying content having tag instructions that cause the sending of the tag request, the tag request including the second cookie identifier and at least one of a content identifier or a publisher site identifier.

13. A computer readable medium as defined in claim 9, wherein the login reporting message further includes a login timestamp indicative of a time at which the login event occurred.

14. A computer readable medium as defined in claim 9, wherein the instructions further cause the machine to receive computer executable instructions from a server associated with the Internet-based service, the computer executable instructions to cause the sending of the request to the impression monitor system in response to detecting the login event.

15. A computer readable medium as defined in claim 14, wherein the receiving of the computer executable instructions is in response to requesting a login webpage from the server associated with the Internet-based service.

16. A computer readable medium as defined in claim 9, wherein the second cookie identifier is located as a data parameter in the login reporting message.

17. An apparatus to log media impressions, the apparatus comprising:

a data parser to extract first and second cookie identifiers from a message received at a first Internet domain from a client device, the first cookie identifier associated with the first Internet domain, and the second cookie identifier associated with a second Internet domain outside the first Internet domain; and

a mapper to map the first cookie identifier to the second cookie identifier.

18. An apparatus as defined in claim 17, wherein the mapper is further to map a login timestamp to the first and second cookie identifiers, the login timestamp indicative of a time at which a login event occurred at a webpage associated with the first Internet domain.

19. An apparatus as defined in claim 17, wherein the message is received from a client device in response to a login event at the client device in association with an Internet-based service of the first Internet domain.

20. An apparatus as defined in claim 19, further comprising an instructions interface to send computer executable instructions to the client device, the computer executable instructions to cause the client device to send the message in response to detecting the login event.

21. An apparatus as defined in claim 20, wherein the instructions interface is further to send the computer executable instructions in response to receiving a request for a login webpage of an Internet-based service associated with the first Internet domain.